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<channel>
	<title>Brands Today</title>
	<atom:link href="http://www.brandstoday.in/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.brandstoday.in</link>
	<description>brand marketing news india indian brands</description>
	<lastBuildDate>Fri, 27 Apr 2012 05:45:27 +0000</lastBuildDate>
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		<title>Tradus.in launches Lava XOLO X900  smartphone</title>
		<link>http://www.brandstoday.in/2012/04/27/tradus-in-launches-lava-xolo-x900-smartphone/</link>
		<comments>http://www.brandstoday.in/2012/04/27/tradus-in-launches-lava-xolo-x900-smartphone/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 05:44:08 +0000</pubDate>
		<dc:creator>Kamini Singh</dc:creator>
				<category><![CDATA[Smart Phones]]></category>
		<category><![CDATA[Lava XOLO X900]]></category>
		<category><![CDATA[smartphone]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=5314</guid>
		<description><![CDATA[&#160;New Delhi:Tradus.in, India&#8217;s premier online shopping portal brings to you first the latest smartphone- Lava XOLO X900, powered by an Intel processor. This model marks the beginning of a new era in mobile computing as Intel joins the smartphone chip-space, traditionally dominated by ARM processors. This launch is also significant for Lava, as the company [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">&nbsp;<a class="highslide" href="http://www.brandstoday.in/2012/04/27/tradus-in-launches-lava-xolo-x900-smartphone/lava-xolo-x900/" onclick="return vz.expand(this)" rel="attachment wp-att-5315"><img align="left" alt="" class="alignleft size-full wp-image-5315" height="279" hspace="4" src="http://www.brandstoday.in/wp-content/uploads/2012/04/Lava-XOLO-X900.jpg" title="Lava-XOLO-X900" vspace="4" width="300" /></a>New Delhi:Tradus.in, India&rsquo;s premier online shopping portal brings to you first the latest smartphone- Lava XOLO X900, powered by an Intel processor. This model marks the beginning of a new era in mobile computing as Intel joins the smartphone chip-space, traditionally dominated by ARM processors. This launch is also significant for Lava, as the company makes its foray into the more lucrative smartphone market. </p>
<p>	Lava XOLO X900 runs on Android 2.3 &#39;Gingerbread&#39; and comes with 4.03-inch 1024x600p display. Based on Intel patented Hyper Threading technology, this processor also enables smooth multi-tasking with optimum battery usage. With dedicated HDMI output, full HD 1080p playback and dual speakers, the phone ensures an unmatched multimedia experience. </p>
<p>	Click upto 10 photos in less than a second on the 8MP HD camera which boasts of certain DSLR like features. With XOLO X900 having 400 MHz Graphics Processing Unit, 3D and HD gaming, turn immersively realistic. <br />
	&nbsp;<br />
	<strong>Following are some of the special features for the Lava XOLO X900 -</strong><br />
	&nbsp;<br />
	Brand&nbsp;&nbsp;&nbsp; Lava<br />
	Model No&nbsp;&nbsp;&nbsp; Xolo X900<br />
	Screen Size&nbsp;&nbsp;&nbsp; 4.03 inches<br />
	Touch Screen&nbsp;&nbsp;&nbsp; Yes<br />
	Internal Memory&nbsp;&nbsp;&nbsp; 16 GB<br />
	Battery Power&nbsp;&nbsp;&nbsp; 1460 mAh<br />
	Width (mm)&nbsp;&nbsp;&nbsp; 63 inches<br />
	Depth (mm)&nbsp;&nbsp;&nbsp; 10.99 inches<br />
	Height (mm)&nbsp;&nbsp;&nbsp; 123 inches<br />
	Weight (g)&nbsp;&nbsp;&nbsp; 127 g<br />
	Warranty&nbsp;&nbsp;&nbsp; 1 year manufacturer warranty<br />
	&nbsp;</p>
<p style="text-align: justify;"><strong>Pricing Info:&nbsp; </strong>Available at a price of Rs.22,220 /- at an attractive discount of 15% off the M.R.P. EMI option is also available.<br />
	&nbsp;</p>
]]></content:encoded>
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		<title>SEIKO launches Clock Boutique in Bangalore</title>
		<link>http://www.brandstoday.in/2012/04/26/seiko-launches-clock-boutique-in-bangalore/</link>
		<comments>http://www.brandstoday.in/2012/04/26/seiko-launches-clock-boutique-in-bangalore/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 04:56:19 +0000</pubDate>
		<dc:creator>Aradhna Solanki</dc:creator>
				<category><![CDATA[New Malls/Stores]]></category>
		<category><![CDATA[Bangalore]]></category>
		<category><![CDATA[Clock Boutique]]></category>
		<category><![CDATA[Phoenix Market City Mall]]></category>
		<category><![CDATA[SEIKO]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=5306</guid>
		<description><![CDATA[Bangalore:SEIKO, known internationally for precision timekeeping and innovationinaugurated a one of its kind exclusive SEIKOClocksBoutique at Phoenix Market City Mall in Bangalore. The SEIKO Clocks Boutique provides an international shopping experience and houses the finest clocks varying from the most premium to an affordable range. The range of SEIKO clocks is an experience to true [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a class="highslide" href="http://www.brandstoday.in/2012/04/26/seiko-launches-clock-boutique-in-bangalore/seiko_clocks/" onclick="return vz.expand(this)" rel="attachment wp-att-5309"><img align="left" alt="" class="alignleft size-full wp-image-5309" height="300" hspace="4" src="http://www.brandstoday.in/wp-content/uploads/2012/04/seiko_clocks.gif" title="seiko_clocks" vspace="4" width="300" /></a>Bangalore:SEIKO, known internationally for precision timekeeping and innovationinaugurated a one of its kind exclusive SEIKOClocksBoutique at Phoenix Market City Mall in Bangalore. </p>
<p>	The SEIKO Clocks Boutique provides an international shopping experience and houses the finest clocks varying from the most premium to an affordable range. The range of SEIKO clocks is an experience to true perfection, elegance and innovation making an everlasting statement in beauty. </p>
<p>	The occasion also marked the launch of the SEIKO Grandfather Clocks Collection for the first time in India. The SEIKO ClocksBoutique was inaugurated by Mr Susumu Kawanishi, President, SEIKO Watch India Pvt Ltd and Mr Koichi Ibara, Consul General of Japan.</p>
<p>	The SEIKO Grandfather Clocks Collection features elegant details that would enrich homes by making a bolder decor statement. These SEIKO clocks meet the highest standards of excellence, allowing you to experience a precision timepiece from a name that is responsible for many of the world&rsquo;s firsts for clocks, for over a century. </p>
<p>	SEIKO opened its first clock factory in 1892 and ever since it has created horological revolutions supported by its technology and craftsmanship. Over the years, SEIKO has observed many changes in the trends, designs and demand of clocks. From mere functional accessories, they have evolved into objects of design and desire. SEIKO believes that the &lsquo;Business of Clocks&rsquo; is unique, spanning both the interior design and horology domains. Theboutique is strategically located amidst the high-calibre atmosphere in Phoenix Market City Mall and houses the latest and widest range of clocks with over 100+ models for the domestic customer professionals (business, interior designers and architects) and clock aficionados. SEIKO plans to open more such boutiques across top Indian cities and in leading multi format malls in the country.</p>
<p>	On the occasion, Susumu Kawanishi, President, SEIKO Watch India Pvt. Ltd said, &quot;The SEIKO Clock Boutique gives an international shopping experience in the defined space and has never been tried or implemented in this category and we expect it to become a trendsetter for clocks retailing in the country. Our dedication to quality and customer satisfaction has grown into an enduring legacy of precision, quality and excellence which has motivated us to launch the SEIKO Grandfather Clocks Collection for the first time in India. This range is sure to enthral customers and clock aficionados.&rdquo; </p>
<p>	<strong>Pricing Info:</strong> The range of clocks are priced between Rs. 1700 to Rs. 35,000. There is a complete range spanning 5 models and are priced between Rs. 1,10,00 to Rs. 1,25,000.</p>
<p>
	SEIKO Clock Boutique<br />
	II Floor, # F 20,<br />
	Phoenix Market City Mall, Whitefield Road, <br />
	Singayyanapalya, Mahadevapura, <br />
	Bangalore &ndash; 560048<br />
	Store Timings:11 am &ndash; 9 pm</p>
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		<title>XAGE launches new M855 Tune Bar phone</title>
		<link>http://www.brandstoday.in/2012/03/30/xage-launches-new-m855-tune-bar-phone/</link>
		<comments>http://www.brandstoday.in/2012/03/30/xage-launches-new-m855-tune-bar-phone/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 09:26:40 +0000</pubDate>
		<dc:creator>Anubhav Goyal</dc:creator>
				<category><![CDATA[Mobile Phones]]></category>
		<category><![CDATA[XAGE Communication]]></category>
		<category><![CDATA[XAGE M855 Tune]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=5302</guid>
		<description><![CDATA[Mumbai March, 2012: XAGE Communication India Pvt. Ltd. launches XAGE M855 Tune which is a bar phone. It is an extremely good looking, fashionable and stylish in design. The handset is very user friendly. This one&#8217;s for the smart and sophisticated people who want their phone to reflect their attitude. The display type of XAGE [...]]]></description>
			<content:encoded><![CDATA[<p><a class="highslide" href="http://www.brandstoday.in/2012/03/30/xage-launches-new-m855-tune-bar-phone/xage_m855-tune-white-red/" onclick="return vz.expand(this)" rel="attachment wp-att-5303"><img align="left" alt="" class="alignleft size-full wp-image-5303" height="182" hspace="4" src="http://www.brandstoday.in/wp-content/uploads/2012/03/xage_M855-Tune-White-red.jpg" title="xage_M855-Tune---White-red" vspace="4" width="300" /></a>Mumbai March, 2012: XAGE Communication India Pvt. Ltd. launches XAGE M855 Tune which is a bar phone. It is an extremely good looking, fashionable and stylish in design. The handset is very user friendly. This one&rsquo;s for the smart and sophisticated people who want their phone to reflect their attitude.</p>
<p>	The display type of XAGE M855 Tune is 6.1cm (2.4 Inches, TFT Touchscreen). This model comes with 1.3 Mega Pixels Camera with Flash and a digital zoom which helps in capturing memorable moments at any time. With plenty of advanced features embedded in the handset, these mini gadget is comfortable as well as classy. The battery power of&nbsp; XAGE M855 Tune is 1000mAh(Lion) which provides decent talk time. The battery performance completely depends upon the availability of network and phone usage. </p>
<p>	XAGE M855 Tune operates at frequencies of GSM 900/1800 Mhz. This model also supports GPRS. It has a facility of Bluetooth V2.0 with A2DP technology which enables the user to get music from phone to headset over a wireless connection. It also has MP4 &amp; MP3 audio player which helps the user to listen to their favorite tracks and enjoy the sweet melody while on the go.</p>
<p>	The excitement does not only end here. XAGE M855 Tune comes up with big in-build speaker and also gives an entire package that is sure to give you full on entertainment. It offers a 4GB Micro card that includes:</p>
<p>	1.&nbsp;&nbsp;&nbsp; 30 movies (all time favorite English and Hindi)<br />
	2.&nbsp;&nbsp;&nbsp; 16 video songs (the most popular specially selected songs from the latest blockbuster movies &amp; albums).<br />
	3.&nbsp;&nbsp;&nbsp; 20 audio songs (ever green romantic songs as well as party theme songs to cheer the mood)<br />
	4.&nbsp;&nbsp;&nbsp; 10 wallpapers (that would give your phone features and screen a refreshing look)</p>
<p>	M855 Tune also gives an opportunity to choose from various color options like Black-Red, Black-Green,&nbsp; White-Violet,&nbsp; White-Red.</p>
<p>	So grab on this latest and the most exciting phone XAGE M855 Tune along with an entertainment package of up to 4GB Micro card absolutely free.</p>
<p>	<strong>Pricing:</strong> &#8211; Rs. 2649/-</p>
<p>	For Availability please contact: Helpline Number: +91 11 497 55 555</p>
<p>	&nbsp;</p>
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		<title>ASUS opens up 4th retail store in West Bengal</title>
		<link>http://www.brandstoday.in/2012/03/30/asus-opens-up-4th-retail-store-in-west-bengal/</link>
		<comments>http://www.brandstoday.in/2012/03/30/asus-opens-up-4th-retail-store-in-west-bengal/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 09:19:21 +0000</pubDate>
		<dc:creator>Aradhna Solanki</dc:creator>
				<category><![CDATA[New Malls/Stores]]></category>
		<category><![CDATA[Asus]]></category>
		<category><![CDATA[retail store]]></category>
		<category><![CDATA[West Bengal]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=5298</guid>
		<description><![CDATA[Kolkata: ASUS Technology, a leading international brand embodying the strength, creative spirit and persistent perfection for the ultimate life-enhancing and computing experience is further mounting its presence with opening of its retail outlet in Siliguri, West Bengal. Under the retail development strategy, Asus has been targeting states wise expansion to launch its exclusive provisions across [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a class="highslide" href="http://www.brandstoday.in/2012/03/30/asus-opens-up-4th-retail-store-in-west-bengal/asus_store_kolkata/" onclick="return vz.expand(this)" rel="attachment wp-att-5299"><img align="left" alt="" class="alignleft size-full wp-image-5299" height="191" hspace="4" src="http://www.brandstoday.in/wp-content/uploads/2012/03/asus_store_kolkata.jpg" title="asus_store_kolkata" vspace="4" width="300" /></a>Kolkata: ASUS Technology, a leading international brand embodying the strength, creative spirit and persistent perfection for the ultimate life-enhancing and computing experience is further mounting its presence with opening of its retail outlet in Siliguri, West Bengal. </p>
<p>	Under the retail development strategy, Asus has been targeting states wise expansion to launch its exclusive provisions across the population. Under the same strategy, the company is opening an exclusive retail collection store in Siliguri which will feature the entire range of fully working Notebooks and Netbooks that have been launched in India till date. The retail outlet Digitek is located at, Hotel Vinayak Complex, 2nd Floor, Hill Cart Road, Siliguri, 734001.</p>
<p>	The company has made diligent efforts to magnify the retail presence across the country, the setting up of Siliguri store is a part of the company&rsquo;s strategy in providing access to all the future and most up-to-date technology to the customers in the small cities and towns. The company already has set up stores in New Delhi, Kolkata, Mumbai, Calicut, Goa, Jaipur, Thane, Raipur, Bhillai, Gurgaon, Durgapur and Cochin, earlier. With its retail expansion, ASUS is aiming at providing the opportunity to the customers to have firsthand information on its superior technology and product range.</p>
<p>	&ldquo;In view of the 3 existing stores in West Bengal and the constructive responses we have acquired from this region, we were categorical about placing another retail facility here. Our store in Siliguri being our 4th store in West Bengal will certainly prove out to be an assenting move for us as well as for our existing and prospective customers&rsquo; constantly increasing expectations. Our value and volume strategy with the augmented reach in West Bengal will further lift our assistance for our customers in order to provide them access to all the notable upcoming technology.&rdquo; commented Mr. Unaez Quraishi &ndash; Sales &amp; Distribution Director &ndash; System Business Group, Asus (India).</p>
<p>	The new outlet features the company&rsquo;s entire range of Notebooks/Netbooks and intends to cease customer&rsquo;s search for the best available option. The store will have the company&#39;s entire range of Entertainment, Classic, Versatile and Elite series Notebooks/Netbooks. </p>
<p>	End users can look forward to the latest Gaming notebook G74SW, and experience the thrill of 3D vision. Product range also includes the Eee Pad Transformer, which is the best tablet choice for users looking for both media consumption and mobile productivity with an expandable keyboard docking station. The New U Series Bamboo Collection (a follow-up to the first Bamboo Series launched in 2008) blends the wonders of natural design with cutting edge notebook computing and stylish mobility.<br />
	&nbsp;</p>
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		<title>VIP Verve Voted Product of the Year !</title>
		<link>http://www.brandstoday.in/2012/03/30/vip-verve-voted-product-of-the-year/</link>
		<comments>http://www.brandstoday.in/2012/03/30/vip-verve-voted-product-of-the-year/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 09:00:00 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Brand Graph]]></category>
		<category><![CDATA[VIP Verve]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=5293</guid>
		<description><![CDATA[New Delhi:&#160; VIP, India&#8217;s No 1 luggage brand which had launched Verve range of trolley bags&#160;&#160; last Oct has been awarded with the prestigious Product of the Year Award. Product of the Year is a unique platform that recognizes rewards and celebrates Product Innovation across various categories. The Product of The Year Survey is an [...]]]></description>
			<content:encoded><![CDATA[<p><a class="highslide" href="http://www.brandstoday.in/2012/03/30/vip-verve-voted-product-of-the-year/vip-verve_high-res/" onclick="return vz.expand(this)" rel="attachment wp-att-5295"><img align="left" alt="" class="alignleft size-full wp-image-5295" height="241" hspace="4" src="http://www.brandstoday.in/wp-content/uploads/2012/03/VIP-Verve_High-Res.jpg" title="VIP-Verve_High-Res" vspace="4" width="300" /></a>New Delhi:&nbsp; VIP, India&rsquo;s No 1 luggage brand which had launched Verve range of trolley bags&nbsp;&nbsp; last Oct has been awarded with the prestigious Product of the Year Award. Product of the Year is a unique platform that recognizes rewards and celebrates Product Innovation across various categories. The Product of The Year Survey is an individual survey done by AC Nielsen across 30,000 Indian consumers in 36 markets. </p>
<p>	VIP Verve,is a unique and uber stylish range of trolley bags made with polycarbonate material which makes the bags extremely light weight and yet almost unbreakable. The range boasts of five eye catching colours Purple, Yellow, Orange, Red and Grey and is one of the first range from VIP with such colour offerings. Armed with very fashionable looks and 360 degree wheeling technology for easy lugging Verve defines &ldquo;contemporary chic&rdquo;.</p>
<p>	On this momentous occasion, Mr. Manish Vyas, Vice President-Marketing, VIP Industries said, &ldquo;When we decided to send our entries for the Product of the Year Awards, VIP Verve was the obvious choice for us. This range of bags has been an instant hit with the consumers since its launch. The range has been an all out winner for us with its combination of innovation , style and pricing .The product of the year award is very special because it comes as an appreciation to us directly from the consumers and is validation that all our innovation efforts are in the right direction.</p>
<p>	Globally, companies are putting in a lot of their resources into research and development to develop an innovative product. The product of the year awards felicitate these efforts of the companies. </p>
<p>	&nbsp;</p>
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		<item>
		<title>Lenskart launches wooden frame collection</title>
		<link>http://www.brandstoday.in/2012/03/30/lenskart-launches-wooden-frame-collection/</link>
		<comments>http://www.brandstoday.in/2012/03/30/lenskart-launches-wooden-frame-collection/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 08:42:38 +0000</pubDate>
		<dc:creator>Aradhna Solanki</dc:creator>
				<category><![CDATA[Eyewear]]></category>
		<category><![CDATA[Lenskart.com]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=5289</guid>
		<description><![CDATA[New Delhi: Lenskart.com the online expert for your lenses and eye wear, now launches the very trendy and classy range called Lens kart wood.&#160; This is a new range of wooden frames in various colors and designs. The classy collection has frames of all shapes and sizes to suit your face. &#160; With the launch [...]]]></description>
			<content:encoded><![CDATA[<p><a class="highslide" href="http://www.brandstoday.in/2012/03/30/lenskart-launches-wooden-frame-collection/lenscart_frames/" onclick="return vz.expand(this)" rel="attachment wp-att-5290"><img align="left" alt="" class="alignleft size-full wp-image-5290" height="300" hspace="4" src="http://www.brandstoday.in/wp-content/uploads/2012/03/lenscart_frames.gif" title="lenscart_frames" vspace="4" width="300" /></a>New Delhi: Lenskart.com the online expert for your lenses and eye wear, now launches the very trendy and classy range called Lens kart wood.&nbsp; This is a new range of wooden frames in various colors and designs. The classy collection has frames of all shapes and sizes to suit your face. <br />
	&nbsp;<br />
	With the launch of Lens kart wood, Lenskart.com has now become the first online shopping destination of its kind in India. Besides the stylish frames, it also has attractive discounts and offerings for its customers. It offers almost 62% off on the frames along with free anti-glare prescription lenses. <br />
	&nbsp;<br />
	This is the best example of scientific protection with natural support. Look stylish behind the glasses and protect your eyes with the woods with Lens kart woods. </p>
<p>Pricing Info: Not available<br />
	&nbsp;</p>
<p>	&nbsp;</p>
]]></content:encoded>
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		<item>
		<title>China’s Iconic Sports Brand LI-NING now available in India</title>
		<link>http://www.brandstoday.in/2012/03/22/chinas-iconic-sports-brand-li-ning-now-available-in-india/</link>
		<comments>http://www.brandstoday.in/2012/03/22/chinas-iconic-sports-brand-li-ning-now-available-in-india/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 13:46:59 +0000</pubDate>
		<dc:creator>Aradhna Solanki</dc:creator>
				<category><![CDATA[Sports Goods]]></category>
		<category><![CDATA[LI-NING]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=5283</guid>
		<description><![CDATA[New Delhi: Sunlight Sports Pte Limited, Singapore, in association with Indo Rubber and Plastic Works (&#8220;Indo Rubber&#8221;), India, has entered into a collaboration with China&#8217;s iconic sports brand, &#8220;LI-NING&#8221;, to introduce their products in India. &#160; LI-NING is one of the world&#8217;s largest sporting brands, and sponsors the Chinese National Badminton Team and many leading [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">N<a class="highslide" href="http://www.brandstoday.in/2012/03/22/chinas-iconic-sports-brand-li-ning-now-available-in-india/li_ning_sports_china/" onclick="return vz.expand(this)" rel="attachment wp-att-5284"><img align="left" alt="" class="alignleft size-full wp-image-5284" height="300" hspace="4" src="http://www.brandstoday.in/wp-content/uploads/2012/03/li_ning_sports_china.gif" title="li_ning_sports_china" vspace="4" width="300" /></a>ew Delhi: Sunlight Sports Pte Limited, Singapore, in association with Indo Rubber and Plastic Works (&ldquo;Indo Rubber&rdquo;), India, has entered into a collaboration with China&rsquo;s iconic sports brand, &ldquo;LI-NING&rdquo;, to introduce their products in India.<br />
	&nbsp;<br />
	LI-NING is one of the world&rsquo;s largest sporting brands, and sponsors the Chinese National Badminton Team and many leading players including World and Olympic Champion, Lin Dan.<br />
	&nbsp;<br />
	LI-NING offers a full range of the highest specification rackets, footwear, luggage, apparel and accessories which are used and endorsed by leading players across all disciplines<br />
	&nbsp;<br />
	The LI-NING brand was founded in 1990 by world-renowned gymnast and 6 times Olympic medalist (1984), Mr. Li Ning. Since then, the Company has grown to become a publicly traded entity and one of China&rsquo;s leading sports brand enterprises.&nbsp; <br />
	&nbsp;<br />
	The LI-NING brand products mainly include footwear, apparel, equipment and accessories for sport and leisure uses.<br />
	&nbsp;<br />
	The launch will highlight the brand&rsquo;s recent success in its venture to manufacture and sell top-of-the-range professional, badminton apparel and equipment, under its LI-NING and Kason brands.<br />
	&nbsp;<br />
	Sunlight Sports and Indo Rubber will showcase LI-NING and Kason&rsquo;s badminton products across four main categories &ndash; Footwear, Apparel, Equipment and Accessories, thus allowing the brand to capture a broad demographic group of sports and wellness enthusiasts.<br />
	&nbsp;<br />
	As part of its global expansion strategy, the LI-NING brand successfully debuted and marketed itself in the US market earlier this year and is expected to take the Indian sports market by storm in the same way.<br />
	&nbsp;<br />
	Given the success of the LI-NING brand globally and its potential for success in India, Business Head of LI-NING India, Mr. Ram Malhotra believes that, &ldquo;The Indian market is ready for LI-NING. The brand has been iconic to the Chinese sports industry for decades and has also successfully risen to the challenge globally. We believe the strength of the brand lies in its unshakable desire to provide high-quality, innovative sports equipment, apparel and footwear, which will now be available to consumers across India.&rdquo;<br />
	&nbsp;<br />
	Combining an imitable passion for sports and a mission to &lsquo;inspire people&rsquo;s desire and power to strike breakthroughs, LI-NING, lives its vision by sponsoring some of the world&rsquo;s biggest and best athletes and sports teams including, the US and Chinese Table Tennis National teams; 15-time US All-Star NBA basketball sensation, Shaquille O&rsquo;Neal (now retired); and the reigning Olympic men&rsquo;s singles badminton champion from China, Lin Dan.<br />
	&nbsp;<br />
	In India, LI-NING is the proud sponsor of athletes such as Jwala Gutta, a 13-time National Badminton Champion; and Chetan Anand, an Arjuna Awardee and&nbsp; 4-time National Badminton Champion.<br />
	&nbsp;<br />
	On a more grassroots scale the brand undertakes various sponsorship projects with local badminton and sports academies across India. Head of Sunlight Sports and sales and promotions in-charge of LI-NING, South-East Asia, Mr. Mahendar Kapoor explains, &ldquo;We want to focus on promoting badminton in India because LI-NING has such a strong brand presence and association globally with this sport, and because of the potential for growth of badminton in India. We [LI-NING] currently sponsor 8 badminton academies across India including, the Nikhil Kanetkar Badminton Academy in Pune, and the Regional Sports Centre in Cochin.&rdquo;<br />
	&nbsp;<br />
	In addition to sponsorship projects, the brand also partakes in exchange programs with the Indian sponsored academies that allow young badminton athletes to visit and train in a world-class environment in China, Singapore and Malaysia.<br />
	&nbsp;<br />
	Recognizing the brand&rsquo;s passion to promote sport activities s in communities across India, Mr. Malhotra commented, &ldquo;LI-NING began as a vision by one of the greatest athletes that China or the world has ever seen. So unsurprisingly, the brand has always been passionate about supporting local athletes who have the drive to succeed. We want the Indian market to view the brand wholly, which promotes the growth of such sports as badminton in India. We believe that the brand&rsquo;s power coupled with Indo Rubber&rsquo;s extensive distribution network will be integral to achieving this in India.&rdquo;<br />
	&nbsp;<br />
	The guests attending the launch function include Mr. S. M. Arif, a recipient of the Donacharya Award and a nominee of the Padma Shri Award for his invaluable contribution to the sport of badminton; Mr. Nikhil Kanetkar, one of the most reputed badminton coaches in India; and Mr. Anup Sridhar, known to be amongst the elite badminton sportsmen in the world, having represented India at both the World Championship and Olympic-levels. Also attending the event will be, Mr. T. C. Mathew, an Honorary Secretary of the Kerala Cricket Association and a member of the BCCI.<br />
	&nbsp;</p>
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		<title>Canon launches EOS 5D Mark III cameras</title>
		<link>http://www.brandstoday.in/2012/03/02/canon-launches-new-dslr-eos-5d-mark-iii-cameras/</link>
		<comments>http://www.brandstoday.in/2012/03/02/canon-launches-new-dslr-eos-5d-mark-iii-cameras/#comments</comments>
		<pubDate>Fri, 02 Mar 2012 15:02:46 +0000</pubDate>
		<dc:creator>Kamini Singh</dc:creator>
				<category><![CDATA[Cameras]]></category>
		<category><![CDATA[Canon]]></category>
		<category><![CDATA[EOS 5D Mark III]]></category>
		<category><![CDATA[new DSLR]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=5271</guid>
		<description><![CDATA[New Delhi: Canon India Pvt. Limited has unveiled their new full frame DSLR aimed at professionals and discerning enthusiasts, the EOS 5D Mark III. Developed from the ground up with numerous intelligent, and never-seen-before features, the EOS 5D Mark III, is the perfect choice for serious amateurs, enthusiasts and professionals. The EOS 5D Mark III [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a class="highslide" href="http://www.brandstoday.in/2012/03/02/canon-launches-new-dslr-eos-5d-mark-iii-cameras/canon_eos_5d_mark3/" onclick="return vz.expand(this)" rel="attachment wp-att-5273"><img align="left" alt="" class="alignleft size-full wp-image-5273" height="225" hspace="4" src="http://www.brandstoday.in/wp-content/uploads/2012/03/canon_eos_5d_mark3.jpg" title="canon_eos_5d_mark3" vspace="4" width="300" /></a>New Delhi: Canon India Pvt. Limited has unveiled their new full frame DSLR aimed at professionals and discerning enthusiasts, the EOS 5D Mark III. Developed from the ground up with numerous intelligent, and never-seen-before features, the EOS 5D Mark III, is the perfect choice for serious amateurs, enthusiasts and professionals. The EOS 5D Mark III will be available for sale in April 2012.</p>
<p>	Some of the highlights include a newly developed 22.3MP, full frame CMOS sensor, with greater per-pixel quality and dynamic range than before and an even wider usable ISO range. The brand new 61-point High Density Reticular Auto Focus (AF) system, with 41 cross-type points, is another highlight adding a new dimension in versatility to the focusing system. The 63-zone, Dual-layer Metering Sensor, is able to achieve accurate exposure irrespective of the ambient lighting conditions. </p>
<p>	Finally, the EOS 5D Mark III is able to shoot at its maximum resolution of 22.3 megapixels at a jaw dropping 6FPS. Full HD 1080p video recording at 30FPS and Finally, the same DIGIC 5+ processor found in the flagship EOS 1-DX allows for faster processing, dual media recording slots, The CF slot supports UDMA compatible cards, and the SD card slot supports Eye-Fi compatible media.</p>
<p>	Commenting on the launch, Dr. Alok Bharadwaj, Senior Vice President, Canon India said, &ldquo;The lines between amateurs and professionals are blurring as more and more enthusiasts are demanding quality results and are willing to shell out for it. The 5D Mark III is a product aimed at discerning buyers who demand performance irrespective of the kind of photography they are doing. It is fast, offers stunning results and is a true blue all-rounder that is capable of satisfying today&rsquo;s generation of quality obsessed enthusiasts. &ldquo;<br />
	&ldquo;Most interesting fact of the reality is that the previous model EOS 5D Mark II was a killer and created a big market for itself. This new model will leverage that user base as customers upgrade.&rdquo; added Dr. Alok Bharadwaj.</p>
<p>	<strong>Unbeatable image quality and resolution with the new 22.3MP Full Frame sensor</strong></p>
<p>	The new EOS 5D Mark III leads from the front with a newly developed 22.3MP Full Frame sensor. This sensor has been developed specifically to maintain the ideal balance between resolution and noise. At 22.3 megapixels, the 5D Mark III is aimed at professionals who are looking at large size prints and the highest resolution-demanding tasks.</p>
<p>	<strong>Improved quality at high ISOs</strong></p>
<p>	The EOS 5D Mark III features a new completely new photodiode construction, as well as improvements in the transistors themselves, and this, coupled with the improved processing of the DIGIC 5+ image processor means the 5D Mark III is highly versatile even in less than ideal light.</p>
<p>	<strong>&nbsp; ISO performance is improved by 2 steps over the EOS 5D Mark II</strong></p>
<p>	For most genres like street photography, wildlife and landscape photography, and even wedding and portrait photography (that are gradually shifting away from artificial lighting as more and more professionals look to get a more natural look by utilizing ambient lighting), the 5D Mark III is an indispensable tool offering a standard ISO range of ISO 100 &ndash; 25,600, and an expanded ISO range of a previously unseen ISO 50 &ndash; 102,400. While capturing videos, the standard ISO range is 100 &ndash; 12,800, with a high ISO option of 25,600.</p>
<p>	<strong>Faster processing, and higher image quality with DIGIC 5+ image processor</strong></p>
<p>	The DIGIC 5+ processor is the fastest image processor Canon has ever built. It allows 1.3 times faster continuous shooting compared to the DIGIC 4 and this allows the 5D Mark III to shoot at a blistering 6 FPS at 22.3 megapixels.<br />
	Evolved metering with the 63-zone, dual-layer iFCL Metering system</p>
<p>	The EOS 5D Mark III employs the same 63-zone, dual-layer iFCL metering sensor that was a huge success in the EOS 7D. This metering sensor is able to achieve a stable exposure that is virtually unaffected by backlight or on-screen point light sources<br />
	<strong><br />
	&nbsp; High quality viewfinder with approx. 100% coverage</strong><br />
	With viewfinder coverage of 100% approx, and a 0.71x viewfinder magnification, the EOS 5D Mark III has been improved over the 5D Mark II whose viewfinder offered only 98% approx coverage.</p>
<p>	<strong>High Dynamic Range Mode</strong></p>
<p>	HDR shooting is fast becoming not only an art form, but a creative means to represent a scene in the way your eyes see it. The EOS 5D Mark III is equipped with an HD mode, that will try to capture exactly what the eyes see, including the highest and lowest contrast regions of a scene. The camera will shoot 3 images at different exposures and these are merged on the camera itself.</p>
<p>	<strong>&nbsp; Multiple Exposures</strong></p>
<p>	For the first time in an EOS system, multiple exposures are supported by combining anywhere between two to nine images. This feature allows creating of a single multiple exposure image composed of two to nine exposures. Multiple exposures support 4 modes:</p>
<p>	1) Additive &ndash; works similarly to film-based multiple exposures<br />
	2) Average &ndash; automatically underexposes each multiple exposure so the resulting image attains correct exposure<br />
	3) Comparative Bright &ndash; this mode is good for uniformly dark scenes superimposed with bright objects<br />
	4) Comparative Dark &ndash; this mode is suitable for uniformly bright scenes with darker objects</p>
<p>	<strong>Full HD video recording</strong></p>
<p>	The EOS 5D Mark III supports full HD video recording (1080p) at 30P, 25P and 24P, while 720p video recording is supported at 60P and 50P. The video recording time is now a maximum of 29 minutes, 59 seconds, and the camera will automatically create a new file after the file size reaches 4 GB, and this is done without pausing recording. The 5D Mark III offers improved video quality than before with a reduction in the presence and occurrence of color artifacts and moir&eacute;.</p>
<p>	<strong>Improved displays &ndash; making things clearer</strong></p>
<p>	Canon has aimed at taking no prisoners, and even the display of the 5D Mark III has received a significant upgrade to preceding models. The LCD monitor on the 5D Mark III is made of tough tempered-glass, and is larger at 3.2-inches as compared to the 5D Mark II that was 3-inches. The high resolution, 1.04 million dots display is also a first for this segment. Even the elastic polymer used between the LCD and the outer glass was carefully chosen for its optical properties and reduces reflections. Additionally, the external glass has an anti-reflection coating for further reduction in reflections.</p>
<p>	<strong>Highly configurable controls &amp; optimized menus</strong></p>
<p>	The 5D Mark III was created with one goal in mind &ndash; to create a best-in-class DSLR. And this philosophy has carried over to the menus and controls as well. Starting with the power switch that has been relocated to an identical position to the EOS 7D, the 5D Mark III has buttons that are widely spaced, and ergonomically placed, allowing for easy access to settings, and is designed for use even while wearing gloves while shooting in extreme weather conditions.</p>
<p>	A number of key controls have been located to different parts of the body to enable more intuitive usage. Like the EOS 7D, the 5D Mark III has got a dedicated movie/image mode switch, with a dedicated button for video recording/mirror up.<br />
	&nbsp;</p>
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		<title>Canon launches new PIXMA E500 printer in India</title>
		<link>http://www.brandstoday.in/2012/03/02/canon-launches-new-pixma-e500-printer-in-india/</link>
		<comments>http://www.brandstoday.in/2012/03/02/canon-launches-new-pixma-e500-printer-in-india/#comments</comments>
		<pubDate>Fri, 02 Mar 2012 14:58:14 +0000</pubDate>
		<dc:creator>Aradhna Solanki</dc:creator>
				<category><![CDATA[Printers]]></category>
		<category><![CDATA[affordable]]></category>
		<category><![CDATA[Canon launches]]></category>
		<category><![CDATA[FINE11 Cartridge System]]></category>
		<category><![CDATA[multi-function]]></category>
		<category><![CDATA[PIXMA E500 printer]]></category>
		<category><![CDATA[printer]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=5265</guid>
		<description><![CDATA[New Delhi:Canon announced the launch of their new PIXMA E500 printer in India. Canon PIXMA E500 is an affordable multi-function printer which uses affordable ink and is styled in a nice, gloss black finish. E500 is suitable for home and small office users who have large printing volume and desire a printer with low running [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a class="highslide" href="http://www.brandstoday.in/2012/03/02/canon-launches-new-pixma-e500-printer-in-india/canon_pixma_e500/" onclick="return vz.expand(this)" rel="attachment wp-att-5266"><img align="left" alt="" class="alignleft size-full wp-image-5266" height="215" hspace="4" src="http://www.brandstoday.in/wp-content/uploads/2012/03/canon_pixma_e500.jpg" title="canon_pixma_e500" vspace="4" width="300" /></a>New Delhi:Canon announced the launch of their new PIXMA E500 printer in India. Canon PIXMA E500 is an affordable multi-function printer which uses affordable ink and is styled in a nice, gloss black finish. E500 is suitable for home and small office users who have large printing volume and desire a printer with low running cost per page with high quality printing.</p>
<p>	The printers include new features to enhance the overall customer experience. E500 comes with new high-capacity FINE11 Cartridge System (PG-88 Pigment Black / CL-98 Tri-color) and print speed of ESET: 5.0ipm (color) and ESET: 8.6ipm (B/W). With increase in red region saturation and high capacity black ink cartridge the printer delivers brilliant output. Some of the other features of E500 are PC-less photo enhancement via the Auto Photo Fix II, filter effects and D.C.G. processing technology with which E500 delivers top quality photo prints.</p>
<p>	&ldquo;Our latest PIXMA printers incorporate Canon&rsquo;s advanced technology at lower price points and PIXMA E500 is designed to meet our customers&rsquo; need to deliver unparalleled print quality at affordable prices. Besides, with high capacity cartridge system the user will not have to replace cartridges frequently,&rdquo; said&nbsp; VP Sajeevan, Director &ndash; CSP Division, Canon India.</p>
<p>	Photos appear true to life with exceptional vibrancy and incomparable quality as the versatile E500 is equipped with FINE print head technology which produces a wide color gamut to achieve vivid coloration, high glossiness and true depth. Users can print amazing ready-to-frame photo images in minutes and with ChromaLife100 Technology users get 100 years of photo longevity under album storage.</p>
<p>	The E500 printer&#39;s innovative fold-up paper tray provides a compact printing solution for home users with limited workspace or students with small dorm rooms. Also, users can easily replace cartridges from the front cover.</p>
<p>	Users can scan the documents and pictures in minutes with 1200 x 2400 dpi optical scan resolution and save energy with CIS (Contact Image Sensor). The auto scan mode performs document type detection, multi-cropping in one-pass scanning and saves files into appropriate document categories</p>
<p>	E500 printer with the new FINE11 Cartridges can also access to Canon&rsquo;s Creative Park Premium. With E500 users get full HD Movie Print feature with which they can merge frames and combine multiple frames to show natural flow of movement.</p>
<p>	Users can also prints printable CDs and CD jewel case with the newly introduced Disc Label Printing which comes with 33 layouts options and 11 background samples.<br />
	<strong><br />
	Pricingn Info :</strong>The Canon PIXMA E500 printer is available in stores at the recommended retail price of Rs 5,999/.<br />
	&nbsp;</p>
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		<title>Spring Air launches Europedic Combination Mattress</title>
		<link>http://www.brandstoday.in/2012/02/29/spring-air-launches-luxury-range-of-europedic-mattress/</link>
		<comments>http://www.brandstoday.in/2012/02/29/spring-air-launches-luxury-range-of-europedic-mattress/#comments</comments>
		<pubDate>Wed, 29 Feb 2012 12:56:10 +0000</pubDate>
		<dc:creator>Aradhna Solanki</dc:creator>
				<category><![CDATA[Furniture & Furnishings]]></category>
		<category><![CDATA[Europedic Combination Mattress]]></category>
		<category><![CDATA[Memory Foam]]></category>
		<category><![CDATA[Spring Air]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=5253</guid>
		<description><![CDATA[New Delhi: Furnishing the luxe of health and therapeutic values to newer heights, Spring Air ushers in a series of &#34;Europedic Combination Mattress&#34; &#8211; a range that uses Memory Foam, the most advanced material in the lineup of comfort bedding. Equipped with the most celebrated NASA technology, the Europedic Combination Series Mattress are made from [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a class="highslide" href="http://www.brandstoday.in/2012/02/29/spring-air-launches-luxury-range-of-europedic-mattress/spring_air_europian/" onclick="return vz.expand(this)" rel="attachment wp-att-5256"><img align="left" alt="" class="alignleft size-full wp-image-5256" height="150" hspace="4" src="http://www.brandstoday.in/wp-content/uploads/2012/02/spring_air_europian.jpg" style="width: 300px; height: 150px;" title="spring_air_europian" vspace="4" width="300" /></a>New Delhi: Furnishing the luxe of health and therapeutic values to newer heights, Spring Air ushers in a series of &quot;Europedic Combination Mattress&quot; &#8211; a range that uses Memory Foam, the most advanced material in the lineup of comfort bedding.</p>
<p>	Equipped with the most celebrated NASA technology, the Europedic Combination Series Mattress are made from the finest materials in the most appropriate mix and provides an unrivalled comfort and support to the human bodies.</p>
<p>	What distinguishes the Europedic range from the conventional range of mattress in the market is the feature of temperature sensitive and pressure relieving memory foam material, which is sandwiched with the finest Ultra Cell High Density Foam to give the customers promising comfort encapsulated with therapeutic properties.</p>
<p>	The product lineup addresses the modern dichotomy of stress and comfort that every person in his fast pace of life is struggling for. Spring Air targets the urban households across India and plans to penetrate into their most private zones of modern lives, the bedrooms!</p>
<p>	Excited about the unique addition to the portfolio of Spring Air, Mr. Ashok Sharma, Director of the company said &quot;As a brand trusted by customers for 85 years, we believe in continuing to earn that trust in everything we make and everything we do. With the introduction of Europedic Combination mattress, we offer our customers a reinvented therapeutic sleeping solution that minimizes disturbance from restless sleep and provides customers with the brand promise of &quot;Never Flip&quot; your mattress.&quot;</p>
<p>	The new line combines cutting edge technology with company&#39;s signature approach of using hand craftsmanship to fit individual sleep needs. The brand umbrella features Perfect Comfort, Ultimate Comfort and Majestic Comfort that are amongst the finest in their class and do not need to be flipped. Uniquely designed, the mattress adapt to the body temperature while redistributing weight and reducing spinal pressure by conforming perfectly to the body shape.</p>
<p>	Europedic &#39;Perfect Comfort&#39; guarantees quality sleep</p>
<p>	The Europedic Perfect Comfort Mattress is made from 10cm Ultra Cell High Density Foam and topped with 5 cm Europedic memory foam. This premium mattress is sheathed in feather touch terry fabric and guarantees a quality sleep surface. All materials used are anti- bacterial. The Europedic Perfect Comfort Mattress is temperature and pressure sensitive.</p>
<p>	<strong>Europedic &#39;Ultimate Comfort&#39; promises luxurious rest</strong></p>
<p>	The Europedic Ultimate Comfort is what its title claim to be-the ultimate sleep surface for luxurious rest. Made from 15 cm UCHDF and 5 cm foam material, the mattress features an encasement wall constructed of UCHDF providing comfort and durability over the edges of the mattress. Ultimate Comfort, finished in European Knitted Bertha Fabric, is contoured to provide optimum support. All materials used in this top-of-the-line mattress are anti bacterial, temperature and pressure sensitive</p>
<p>	<strong>Europedic &#39;Majestic Comfort&#39; recharges energies</strong></p>
<p>	The Europedic Majestic Comfort mattress is made from 15 cm ultra cell latex core and sandwiched with 5 cm memory foam material and then finished with a super soft memory foam material. The mattress is designed to envelope you in luxurious comfort and is finished in quilted European Knitted Bretha fabric. All materials used in this mattress are anti bacterial, temperature and pressure sensitive.</p>
<p>	&quot;With the Europedic range of mattress , Spring Air provides women the benefits they&#39;re desperately looking for &#8211; the freedom of movement, the independent support and the ideal sleeping temperature they need to get a great night&#39;s sleep and wake up next morning fully charged&quot; added Mr. Sharma.</p>
<p>	<strong>Pricing Info :</strong> The starting price for Perfect Comfort, Ultimate Comfort and Majestic is Rs.20799, Rs.23999 and Rs.36799 respectively.</p>
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