Wrigley launches Orbit 12th Man contest

Gurgaon :Continuing its association with sports in a big way, Wrigley, world’s leading gum company, makes its presence felt through Indian cricket second year in a row with its association with IPL teams. With this alliance, Wrigley’s leading brands Orbit sugar-free chewing gum and Boomer bubble gum are engaging consumers in two interactive consumer campaigns for each of the brands. Titled Orbit 12th Man and Boomer T20 Mania, the campaigns will give cricket lovers and consumers a chance to inch closer to their favourite IPL teams.

Orbit 12th Man is a unique contest which gives 49 lucky winners a chance to stay, fly and interact with their favourite team and take home exclusive goodies and merchandise. The promotion is based on SMS platform; details of which can be found on the official contest site www.orbit12thman.com. Every SMS sent with the unique scratch code found behind close to two crore Wrigley Orbit special edition packs guarantees an array of prizes like digital goodies like mobile games, wallpapers, pictures of your favourite team, cool ring tones, fan t-shirts, wrist bands, miniature bats and much more.

Bearing in mind the growing social media frenzy, Orbit 12th Man has also gained boost through its official Orbit 12th Man Facebook fan page and Twitter profile. Over the first few days of launch, the facebook fan page had 2000 + fans and is growing by the day. The promotion is being heavily supported through a multi media campaign including TVC, print, radio, cinema, outdoor and digital initiatives.

At the same time, Boomer’s T20 Mania has created a distinct on pack consumer promotion driven hard on-air and amplified through an extensive ground level campaign covering 100+ cities and engaging over eight lakh kids. Lakhs of T20 Mania gifts ranging from special IPL team sunglasses, wrist band watches to match tickets, etc. are up for grabs as part of this promotion. Boomer T20 Mania has also reached out to consumers through a unique bat signing campaign. This encourages consumers to support their favourite IPL team by signing multiple giant bats travelling across catchment areas of respective IPL teams. At the end of the campaign the team that takes away the most signatures will be declared the Boomer T20 Mania winner.

Speaking about the campaign  Himanshu Khanna, Director Marketing, Wrigley India Pvt Ltd said, “With the IPL excitement reaching greater heights this season, it was an obvious decision for both our leading brands to initiate consumer engagement programmes with similar effect. Each of the initiatives has been designed with the brand essence and consumer interest as the focal points. The success of these distinct campaigns is due to their innovative strategy of 360 degree marketing which has struck a chord with the consumer.”

Promotional activities during IPL season 3 includes the launch of special edition packs, jars and many other exciting offers that are available for a limited period only. The company has also launched new TV commercials for both Boomer and Orbit solely dedicated to IPL.

These contests can be viewed at www.orbit12thman.com and www.boomerfunzone.com and can be followed on Facebook and Twitter.

KRIBHCO, a premier co-operative society with an unparalleled marketing network in rural India and Reliance Communications Infrastructure Limited, India’s largest telecom service provider, have announced signing of a Joint Venture. KRIBHCO Reliance Kisan Limited, the Joint Venture Company, would synergize the respective strengths of KRIBHCO and Reliance ADA Group to catalyze tele-density growth and provision of state-of-the-art products and services to the rural people in India.

“KRIBHCO has been at the forefront of catalyzing agricultural and rural development by selecting, financing and managing socially desirable and commercially feasible ventures and initiatives. This joint venture with Reliance Communications Infrastructure is a significant step forward which would result in an unmatched platform that would go a long way in providing each and every product/ service in Rural India at par with urban India”, It’s our dream at KRIBHCO to develop cooperatives into dynamic rural business hubs. There is no other network in INDIA that matches the strength, reach and extensiveness of the cooperatives which is unparallel and KRIBHCO is one organization that is venturing to make this network more financially sound and empower the stakeholders-rural people, through this initiative “said Mr. B.D. Sinha, Managing Director – KRIBHCO.

KRIBHCO’ expertise in the rural marketing and its commitment to develop the cooperative sector provides an unmatched opportunity to develop cooperative rural business hubs across country converting the primary cooperatives in to thriving business ventures fully owned by farmers’ and supported by the best in the telecome industry. The value added services would spark the process of converting farming in to a more profitable business venture one hand and create meaning full opportunities for employment.

KRIBHCO Reliance Kisan Limited, Joint Venture Company would create a first-of-its-kind distribution model covering 72% of Indian population through its network of over 25,000 cooperatives, 6300 member cooperatives and 60 “Krishi Seva Kendras” spread across the length and breadth of the country. The unique distribution model created by the Joint Venture Company would distribute a range of telecom and non-telecom services to bridge the Urban-Rural divide.

“Bridging the Urban – Rural Digital Divide has been among the fundamental reasons for inception of Reliance Communications. Over the last few years Reliance ADA Group has achieved significant success in making telephony available and affordable to millions of Indians living in rural areas. We are confident that KRIBHCO Reliance Kisan Limited would emerge as one of the most significant milestones in enhancing the Rural Teledensity in the country”, said Mr. S.P. Shukla, President – Wireless , Reliance Communications. “ Over and above the state-of-the-art and most-affordable range of GSM and CDMA services, Reliance Communications would soon be unveiling a wide range of products and Value Added Services customized for the rural markets”, he added.

KRIBHCO would hold 60% equity in the Joint Venture Company with the balance 40% held by Reliance ADAG.

KRIBHCO Reliance Kisan Limited would also distribute in future products and services of other business enterprises of Reliance ADA Group including Reliance Capital, Reliance Entertainment and BIG TV DTH. The Joint Venture would provide additional source of business to Agricultural Cooperative Societies and help in strengthening the rural economy and the cooperative movement of the country.

Kingfisher Airlines, India’s only Five Star Airline, rated by Skytrax, has announced the launch of Upgrade Travel Option , an initiative that offers lucky guests the opportunity to sample the award-winning Kingfisher First experience by paying a nominal fare difference for an upgrade from Kingfisher Class. This initiative has been launched in partnership with Optiontown. This offer is available on all sectors that offer the Kingfisher First service.

This is the first time that any airline in India is offering guests the opportunity to upgrade, made available through a unique service launched by Optiontown.

To avail of this offer, guests will need to book their regular Kingfisher Class tickets, as normal. Once the booking is done, they need to log on to www.Optiontown.com and enter their PNR, last name and e-mail address to retrieve the booking. Post selecting the flight they would like to be upgraded on, the guest will be required to pay a small sign-up fee and a nominal additional upgrade charge. If a guest is chosen for an upgrade, following a random selection process, the guest will travel on Kingfisher First and will be notified via e-mail prior to their departure.

Kingfisher Airlines has blazed a trail of innovations and introduced a range of market-firsts that have completely redefined the whole experience of air travel. The UTo program will provide the world class Kingfisher First experience to a larger segment of guests. “Optiontown has been the pioneer in the world of travel options that create unique win-win for both travelers and our airline partners,” said Sachin Goel, Founder and CEO, Tenon & Groove, LLC, the owner and provider of Optiontown. “Upgrade Travel Option (UTo) offers an opportunity for lucky travelers to explore the world class Kingfisher First service at unbelievable and affordable prices.”

Kingfisher Airlines is India’s only Five Star airline, rated by Skytrax, and the only one to offer a premium first class. Besides being the first and only airline in India to offer in-flight entertainment on every seat, Kingfisher offers LIVE TV with 16 channels of live and exciting content. The airline has received numerous awards for innovation, customer responsiveness and was voted the ‘Best New Airline of the Year’, within months of its launch.

Kingfisher Airlines is a part of the UB Group that is one of India’s largest conglomerates with diverse interests and a global presence. The UB Group is also the largest Indian alcoholic beverages (beer and spirits) company and the third largest drinks group in the world. Kingfisher Airlines covers all segments of air travel from low fares to premium service and offers most flights by any single airline network in India. Kingfisher Airlines now connects 70 cities with a fleet of 75 aircraft and operates over 425 flights a day in India.

Brand Amaron has announced the launch of an unique contest that gives participants a chance to “Design the new look of Amaron Pro Racing Team!” Racing enthusiasts and other creatives can participate directly in the design of the team outfits, Pit stop, Rotax Karts & Cars. The designs will be judged by internationally acclaimed racers – Narain Karthikeyan, Karun Chandok and Armaan Ebrahim. The winning designs will be incorporated into the team gear for this racing season.

The open contest will be on from 8th June, 2009 to 21st June, 2009 and winners will be announced on 23rd June 2009.The competition aims to not only engage the potential designers but also create a strong motorsports community and provide a satisfying experience.

Amaron Pro Racing Head – Motor Sport Mackinlay Barreto said, “We are always looking at interesting ways to engage audiences with Amaron Pro Racing. We believe that the best way is the fun way. It has to be relevant, interesting and satisfying an experience. And so we came up with the novel idea of a design contest; Funk My Ride. It’s a first in racing!”

He further added, “We recognize the growing importance of engaging our customers in the communities where they hang out online—that’s increasingly on sites like Facebook, Orkut. We’re looking forward to checking out some cool art soon and selecting the design winners.”

The winners will travel for any of the Rotax or Formula racing series in India and spend a day with us at the race tracks. Date of travel will be announced later.