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	<title>Brands Today &#187; Gadgets and Gizmos</title>
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	<link>http://www.brandstoday.in</link>
	<description>brand marketing news india indian brands</description>
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		<title>Samsung unveils Galaxy to challenge iPad</title>
		<link>http://www.brandstoday.in/2010/09/03/samsung-unveils-galaxy-to-challenge-ipad/</link>
		<comments>http://www.brandstoday.in/2010/09/03/samsung-unveils-galaxy-to-challenge-ipad/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 11:59:16 +0000</pubDate>
		<dc:creator>Aradhna Solanki</dc:creator>
				<category><![CDATA[Gadgets and Gizmos]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=2367</guid>
		<description><![CDATA[London: Apple faces a heavy blow to its iPad after Samsung unveiled its own device, rumoured to have half its price. The Samsung Galaxy Tab(let) is smaller than the iPad, but it matches the Apple device in most other functions. Initial details hint at some aspects of the Samsung Tablet being even more advanced than [...]]]></description>
			<content:encoded><![CDATA[<p><a class="highslide" onclick="return vz.expand(this)" href="http://www.brandstoday.in/wp-content/uploads/2010/09/samsung_galaxy_.jpg"><img class="alignleft size-medium wp-image-2368" title="samsung_galaxy_" src="http://www.brandstoday.in/wp-content/uploads/2010/09/samsung_galaxy_-300x169.jpg" alt="" width="300" height="169" /></a>London: Apple faces a heavy blow to its iPad after Samsung unveiled its own device, rumoured to have half its price.</p>
<p>The Samsung Galaxy Tab(let) is smaller than the iPad, but it matches the Apple device in most other functions.</p>
<p>Initial details hint at some aspects of the Samsung Tablet being even more advanced than the Apple version, reports the Daily Mail.</p>
<p>Besides, Apple faces stiff competition from other techno-giants which are seeking to market their own touchscreen tablets before Christmas.</p>
<p>The iPad has registered a phenomenal success, selling three million units within the first three months of its launch this year, notwithstanding a steep starting price of £429.</p>
<p>No official prices have yet been announced for Galaxy Tab, however Samsung representatives suggest it could be just £200.</p>
<p>Both the iPad and the Galaxy Tab connect to the internet for free via Wi-fi hot spots.</p>
<p>Importantly, both can also connect with the web on the go via a mobile phone network, connection for which has to be bought separately, either on monthly contract or a pay as you go basis.</p>
<p>Just as the iPhone redefined the smart phone, triggering a raft of lookalike rivals, so the iPad has established a new market for tablet style computers.</p>
<p>It is being placed in a gap between smartphones and the bulkier net books and lap tops.</p>
<p>The details of the Galaxy Tab were made public by the South Korean company at the IFA technology show in Berlin.</p>
<p>It relies on the hugely popular Android operating system software, which is seriously challenging Apple&#8217;s own technology.</p>
<p>Historically, Apple devices scored because of their stylish looks, ease of use and, particularly, because of the hundreds of thousands of specialist Aps &#8211; applications &#8211; that could be bought or downloaded for free.</p>
<p>The Aps, which range from simple maps and navigation to games, shopping services and even heart monitors have converted smartphones into a modern day essential.</p>
<p>Duncan Bell, operations editor at T3 magazine, said: &#8220;With its support for Flash video and cameras front and back &#8211; missing from the iPad &#8211; and iPad-like easy access to music, book and application stores, the Samsung Galaxy matches or surpasses the iPad in most areas.</p>
<p>&#8220;My only reservations are on battery life and screen size. The camera and Flash video mean it will almost certainly have significantly shorter battery life than the iPad,&#8221; he said.</p>
<p>&#8220;I also feel Apple got it pretty much bang on with a screen size of 10 inches. The Galaxy&#8217;s seven inches isn&#8217;t small as such, but you&#8217;ll miss that extra space when browsing or watching video.&#8221;</p>
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		<title>MTNL launches Nova Navigator</title>
		<link>http://www.brandstoday.in/2010/07/08/mtnl-launches-nova-navigator/</link>
		<comments>http://www.brandstoday.in/2010/07/08/mtnl-launches-nova-navigator/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 04:55:21 +0000</pubDate>
		<dc:creator>Aradhna Solanki</dc:creator>
				<category><![CDATA[Gadgets and Gizmos]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=2252</guid>
		<description><![CDATA[New Delhi:Novatium Solutions has announced the launch of MTNL Nova Navigator Service for the MTML broadband subscribers in Delhi and Mumbai. MTNL, with their High Speed Broadband will revolutionize the concept of computing, as a “service”, rather than a “product”. MTNL Nova Navigator can be used for both Internet access and Computing Applications. The services [...]]]></description>
			<content:encoded><![CDATA[<p><a class="highslide" onclick="return vz.expand(this)" href="http://www.brandstoday.in/wp-content/uploads/2010/07/novanavigator.jpg"><img class="alignleft size-medium wp-image-2253" title="novanavigator" src="http://www.brandstoday.in/wp-content/uploads/2010/07/novanavigator-300x242.jpg" alt="" width="300" height="242" /></a>New Delhi:Novatium Solutions has announced the launch of MTNL Nova Navigator Service for the MTML broadband subscribers in Delhi and Mumbai. MTNL, with their High Speed Broadband will revolutionize the concept of computing, as a “service”, rather than a “product”.</p>
<p>MTNL Nova Navigator can be used for both Internet access and Computing Applications. The services include comprehensive computing experience with special emphasis on Internet, gaming, digital entertainment, online education, telephony and business productivity. It supports Linux and Windows Operating systems.</p>
<p>MTNL Nova Navigator delivers computing experience which is superior in performance, simpler to use, with substantial savings on investment.</p>
<p>MTNL Nova Navigator is an ‘obsolescence-proof computing service’, with all manageability carried out centrally through the server, where the subscriber would automatically get ‘on air’ upgrades totally free of cost from anywhere across the world. MTNL Nova Navigator is a ‘zero maintenance’ access device and is easy to Plug &amp; Play with the comfort at your home or office.</p>
<p>Nova Navigator offers enhanced features such as 3G support, plug and play printer support, faster browsing and multimedia amongst others. It has the technical superiority to match up with all software advancements and yet it has the simplicity of an appliance. Coupled with its affordability, MTNL Nova Navigator is a one-stop computing solution for almost everyone.</p>
<p>Partnering with Novatium Solutions Private Limited will give MTNL a unique opportunity to expand high speed broadband market with the unique computing services in India through Nova Navigator.<br />
 <br />
Kuldeep Singh, CMD, MTNL said, “MTNL has been constantly innovating to champion the adoption of broadband usage in the country. MTNL Nova Navigator powered by Novatium’s patented technology has added the strategy of true utility computing for MTNL’s fixed line customers who have so far stayed away from computing due to the cost and complexities involved. We will truly democratize access to information, and with our huge connectivity and infrastructure, MTNL hopes to give a new wind to the computing and broadband revolution in the country.” </p>
<p>Alok Singh, Chief Executive Officer, Novatium Solutions Pvt. Ltd. said, “India is on the verge of witnessing a computing revolution and we hope to be its engine. Nova Navigator coupled with MTNL Broadband has the potential to revolutionize the entire computing market in Delhi and Mumbai. We are getting encouraging responses from subscribers and expect tremendous growth in the current fiscal. We are looking at attaining a subscriber base of 2 lakhs by the end of the financial year 2010-11. The vision of Novatium is to provide simple and affordable computing for the next billion.”</p>
<p>Novatium provides this powerful, zero maintenance computing service at affordable value starting from Rs 4999/- that comprises of Nova Navigator Console, USB Keyboard and USB Mouse with Nova Computing Charges starting from Rs. 249/- excluding broadband charges for MTNL subscribers and Delhi and Mumbai. </p>
<p><strong>About Storage capabilities</strong>:</p>
<p>Nova Navigator has an option of storing data files either internally or externally or at the server end (remote storage option). Nova Navigator is also available with 160GB Hard disk space for the user to load OS, store applications and software apart from user data files in Internal Storage .</p>
<p><strong>Pricing information : </strong>Nova Navigator is priced at Rs.7099/-.</p>
<p>External Storage – Users can save data files either in USB Storage devices like Pen drive or External Hard Disk.</p>
<p>Remote Storage – Data files can also be saved in the Server for an additional charge.</p>
<p>10 GB @ Rs.50/- per month + tax</p>
<p>50 GB – Rs.150/- per month + tax</p>
<p>The files saved on the server can also be accessed by existing users from anywhere outside by just logging into the customer portal, nGene.</p>
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		<title>Vicks Digital thermometer launched in India</title>
		<link>http://www.brandstoday.in/2010/05/20/vicks-digital-thermometer-launched-in-india/</link>
		<comments>http://www.brandstoday.in/2010/05/20/vicks-digital-thermometer-launched-in-india/#comments</comments>
		<pubDate>Thu, 20 May 2010 17:36:30 +0000</pubDate>
		<dc:creator>Aradhna Solanki</dc:creator>
				<category><![CDATA[Gadgets and Gizmos]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=2077</guid>
		<description><![CDATA[New Delhi : For many new parents, taking their little one’s temperature can be a scary situation.  In fact, taking a temperature accurately and speedily is important for every new parent to help care for their child at the first sign of illness.  This cold and flu season, Vicks, the No. 1 Thermometer Brand in [...]]]></description>
			<content:encoded><![CDATA[<p><a class="highslide" onclick="return vz.expand(this)" href="http://www.brandstoday.in/wp-content/uploads/2010/05/vicks_digital_therma.gif"><img class="alignleft size-medium wp-image-2078" title="vicks_digital_therma" src="http://www.brandstoday.in/wp-content/uploads/2010/05/vicks_digital_therma-300x180.gif" alt="" width="300" height="180" /></a>New Delhi : For many new parents, taking their little one’s temperature can be a scary situation.  In fact, taking a temperature accurately and speedily is important for every new parent to help care for their child at the first sign of illness.  This cold and flu season, Vicks, the No. 1 Thermometer Brand in the USA1, is launching its thermometer to India! The fast, accurate, and easy to use device is trusted to help parents to overcome the “fever fear factor.”</p>
<p>For use orally, rectally or under the arm, the Vicks Digital Thermometer (V901H) takes accurate readings in as little as 30 seconds. The professionally tested device gives reading accuracy within +/-0.2°F.</p>
<p>The new Fever Signal function &#8211; To help new parents who don’t have experience interpreting the meaning of their child’s temperature, Vicks Digital Thermometer features a Fever Signal function to alert for elevated temperature above 99.5°F with a flashing display and a rapid alarm tone.</p>
<p>This non-glass and non-mercury thermometer is safe for your child. It is waterproof for easy cleaning, and has memory recall to help parents keep track as fever progress. A portable protective case is also included so parents can always be prepared, even on-the-go.</p>
<p><strong>Price &amp; Availability :</strong> The Vicks Digital Thermometer (V901) has a suggested retail price at Rs.299 and is currently available at major retail and pharmacies in India. Call for more information: 033-30587068.</p>
<p>Vicks thermometers are distributed by Kaz Inc., under license from The Procter &amp; Gamble Company. Cincinnati, Ohio.</p>
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		<title>Victorinox launches Swiss Army Knives</title>
		<link>http://www.brandstoday.in/2010/04/22/victorinox-launches-swiss-army-knives/</link>
		<comments>http://www.brandstoday.in/2010/04/22/victorinox-launches-swiss-army-knives/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 16:13:14 +0000</pubDate>
		<dc:creator>Aradhna Solanki</dc:creator>
				<category><![CDATA[Gadgets and Gizmos]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=1948</guid>
		<description><![CDATA[Mumbai : Victorinox India Pvt. Ltd has launched new and trendier versions of its versatile Swiss army knife for the Indian consumers. The new Swiss knives sport a vivid and dynamic exterior that has been set in tones of red, black &#38; military green color. Victorinox Swiss army knives are functional tools that provide invaluable [...]]]></description>
			<content:encoded><![CDATA[<p><a class="highslide" onclick="return vz.expand(this)" href="http://www.brandstoday.in/wp-content/uploads/2010/04/Victorinox_soldier.jpg"><img class="alignleft size-medium wp-image-1949" title="Victorinox_soldier" src="http://www.brandstoday.in/wp-content/uploads/2010/04/Victorinox_soldier-300x233.jpg" alt="" width="300" height="233" /></a>Mumbai : Victorinox India Pvt. Ltd has launched new and trendier versions of its versatile Swiss army knife for the Indian consumers. The new Swiss knives sport a vivid and dynamic exterior that has been set in tones of red, black &amp; military green color. Victorinox Swiss army knives are functional tools that provide invaluable assistance in times of need. Victorinox has launched the Soldier knife, the official military knife used by Swiss soldiers.</p>
<p>Victorinox Swiss army knives are equipped with a variety of applications. Some of the basic functions included in the knife are scissors, can opener, key ring, tweezers, screw driver etc while other variants also have specialized features viz. cork opener, wire stripper, magnifying lens etc. There are numerous models of the Swiss army knife available that cater to different consumer preferences and needs; some of the basic knives have 9-11 functions whereas some advanced models have 30-34 functions.</p>
<p>Commenting on the launch, Anish Goel, MD Victorinox India (P) Ltd., said, &#8220;Victorinox Swiss Army Knives are multi-faceted miniature toolkits. The knives are designed in a user friendly fashion with myriad features in a small package. Our army knives enjoy a cult status amongst youth all over the world. With the increase in fashion conscious consumer segment, we have launched the two-toned Swiss army knives. I am confident that the suave Indian consumer will be charmed by the styling and usability of these knives.&#8221;</p>
<p><strong>Product Details:</strong>Victorinox Soldier (Original Swiss Army Knife)</p>
<ul>
<li>One-Hand Opening Serrated Locking Blade</li>
<li>Corkscrew</li>
<li>Can Opener with</li>
<li>Small Screwdriver</li>
<li>Bottle Opener with</li>
<li>Large Locking Screwdriver</li>
<li>Wire Stripper</li>
<li>Reamer</li>
<li>Key Ring</li>
<li>Wood Saw</li>
</ul>
<p><strong>Victorinox Nomad</strong></p>
<ul>
<li>Large Locking Blade</li>
<li>Corkscrew</li>
<li>Can Opener with</li>
<li>Small Screwdriver</li>
<li>Bottle Opener with</li>
<li>Large Locking Screwdriver</li>
<li>Wire Stripper</li>
<li>Reamer</li>
<li>Key Ring</li>
</ul>
<p><strong>Pricing and Availability :</strong> Nomad is priced at Rs 1410 And Swiss Soldier Knife is priced at Rs 2175 .  Victorinox Swiss Army Knives are available in all leading outlets in India.</p>
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		<title>Purocom launches Purosilver RO system</title>
		<link>http://www.brandstoday.in/2010/04/08/purocom-launches-purosilver-ro-system/</link>
		<comments>http://www.brandstoday.in/2010/04/08/purocom-launches-purosilver-ro-system/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 04:22:07 +0000</pubDate>
		<dc:creator>Aradhna Solanki</dc:creator>
				<category><![CDATA[Gadgets and Gizmos]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=1788</guid>
		<description><![CDATA[Purocom , pioneer in water treatment for last 16 years has introduced Purosilver RO, water purifier with nanosilver technology, is an advanced RO system with Eight stage purification, which ensures double safety and purity. The purification process of Purosilver is divided into two category, Pre-treatment and Post Treatment. Under the Pre-treatment First stage is Primary [...]]]></description>
			<content:encoded><![CDATA[<p><a class="highslide" onclick="return vz.expand(this)" href="http://www.brandstoday.in/wp-content/uploads/2010/04/purocom_ro.gif"><img class="alignleft size-medium wp-image-1789" title="purocom_ro" src="http://www.brandstoday.in/wp-content/uploads/2010/04/purocom_ro-300x210.gif" alt="" width="300" height="210" /></a>Purocom , pioneer in water treatment for last 16 years has introduced Purosilver RO, water purifier with nanosilver technology, is an advanced RO system with Eight stage purification, which ensures double safety and purity. The purification process of Purosilver is divided into two category, Pre-treatment and Post Treatment. Under the Pre-treatment First stage is Primary Filter, which filters macro particles Second stage is Iron Remover, which removes excess iron for better quality of water and enhances the life of R.O. membrane.</p>
<p>Third stage is Sodium Hexa Metaphosphate which contains special kind of antiscalant balls SHMP Blinds with hardness  causing ions and prevents from scaling with the membrane thereby enhancing the life of the R.O membrane. Fourth Stage is Sediment Filter, which removes suspended particles upto .01 microns such as dust, rust, grid, dirt and sludge etc. which offer high clarity to water. Fifth stage is Activated  Carbon cartridge, which removes cholorine, Inorganic impurities and also absorbs the odour,  smell and improves the taste of water.  Sixth  stage is TFC R.O.<br />
Membrane, is the heart of reverse Osmosis System, it removes all harmful contaminants  like hardness, pesticides, heavy metals like lead, arsenic, mercury and micro-organisms like Bacteria, Virus, Protozoa and cysts. Overall it reduces the T.D.S. of normal water. Under the post treatment method the Seventh stage of this purifier is Nano Silver Technology, it is a powerful natural antibacterial preventer against infections. It kills over 650 different bacterial species. Eight and last purification stage of Purosilver is Mineral treatment, It is a supplement of restore essential minerals required by our body.</p>
<p> <br />
Purosilver the 8 stage R.O. water purifier is available at all leading stores across the country in all leading kitchen and home appliances store with the price of Rs 9,990 only.</p>
<p>Purocom recently endorsed the late 60-70 top Bollywood actress Sharmila Tagore as their brand ambassador.</p>
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		<title>Airtel launches ‘Airtel digital TV Recorder’</title>
		<link>http://www.brandstoday.in/2010/04/08/airtel-launches-%e2%80%98airtel-digital-tv-recorder%e2%80%99/</link>
		<comments>http://www.brandstoday.in/2010/04/08/airtel-launches-%e2%80%98airtel-digital-tv-recorder%e2%80%99/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 04:04:48 +0000</pubDate>
		<dc:creator>Anubhav Goyal</dc:creator>
				<category><![CDATA[Gadgets and Gizmos]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=1780</guid>
		<description><![CDATA[New Delhi : Airtel digital TV- the DTH service from Bharti Airtel &#8211; today announced the launch of ‘Airtel digital TV Recorder’, an enhanced Set Top Box (STB) with capability to record live television, anytime, anywhere. A first of its kind example of convergence between the mobile and TV screen, Airtel offers customers the convenience, [...]]]></description>
			<content:encoded><![CDATA[<p><a class="highslide" onclick="return vz.expand(this)" href="http://www.brandstoday.in/wp-content/uploads/2010/04/airtel_digital_recorder.jpg"><img class="alignleft size-medium wp-image-1781" title="airtel_digital_recorder" src="http://www.brandstoday.in/wp-content/uploads/2010/04/airtel_digital_recorder-300x274.jpg" alt="" width="300" height="274" /></a>New Delhi : Airtel digital TV- the DTH service from Bharti Airtel &#8211; today announced the launch of ‘Airtel digital TV Recorder’, an enhanced Set Top Box (STB) with capability to record live television, anytime, anywhere. A first of its kind example of convergence between the mobile and TV screen, Airtel offers customers the convenience, to record their favourite shows using their mobile phones from anywhere in the world.</p>
<p>Speaking on the occasion, Ajai Puri, Director and CEO &#8211; DTH, Bharti Airtel, said, “At Airtel, we believe that the key to our brand is innovation and technology is one vital element of our innovation endeavours. This product would be a lifestyle enabler that will significantly change TV viewing trends in India. It is also strategic as it brings together the TV screen and the Mobile screen. The launch underlines our key strength of understanding consumer needs and using technology to deliver a simple elegant benefit through the most ubiquitous element of ones life today- the mobile.”</p>
<p>Airtel digital TV Recorder will be available at Rs 6990/- to all new customers and at Rs 5990/- to all existing Airtel digital TV customers going in for an upgrade. To avail the service, customers can buy the digital TV Recorder from a near-by retailer and call customer care at 18001028080 for activation. Customers need to send an sms from the registered mobile number linked to the Airtel digital TV account with ‘mguide’ to 54325 and download the mobile recording application. Using their customer ID and password they can log on and record shows from any mobile Java and GPRS enabled handset.</p>
<p>The Airtel digital TV recorder offers customers the unique advantage of a HDMI (High Definition Multi Media Interface) port for Video output which means customers with the latest LCD TVs can enjoy the highest picture quality. In addition the Airtel digital TV Recorder allows the customer to search programmes by name or time or click on Most Viewed Channels for easy surfing. These unique features coupled with a great viewing experience are backed by 24&#215;7 customer care.</p>
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		<title>GE launches Pocket-sized scanner for doctors</title>
		<link>http://www.brandstoday.in/2010/02/17/ge-launches-pocket-sized-scanner-for-doctors/</link>
		<comments>http://www.brandstoday.in/2010/02/17/ge-launches-pocket-sized-scanner-for-doctors/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 08:32:54 +0000</pubDate>
		<dc:creator>Aradhna Solanki</dc:creator>
				<category><![CDATA[Gadgets and Gizmos]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=1623</guid>
		<description><![CDATA[Milwaukee : GE Healthcare has announced the availability of Vscan, a new, pocket-sized visualization tool developed to provide physicians with imaging capabilities at the point-of-care. Roughly the size of a smart phone, Vscan houses powerful, ultra-smart ultrasound technology that provides clinicians with an immediate, non-invasive method to help secure visual information about what is happening [...]]]></description>
			<content:encoded><![CDATA[<p><a class="highslide" onclick="return vz.expand(this)" href="http://www.brandstoday.in/wp-content/uploads/2010/02/ge_vscan.jpg"><img class="alignleft size-medium wp-image-1624" title="ge_vscan" src="http://www.brandstoday.in/wp-content/uploads/2010/02/ge_vscan-300x223.jpg" alt="" width="300" height="223" /></a>Milwaukee : GE Healthcare has announced the availability of Vscan, a new, pocket-sized visualization tool developed to provide physicians with imaging capabilities at the point-of-care. Roughly the size of a smart phone, Vscan houses powerful, ultra-smart ultrasound technology that provides clinicians with an immediate, non-invasive method to help secure visual information about what is happening inside the body. Vscan is portable and can easily be taken from room to room to be used in many clinical, hospital or primary care settings.</p>
<p>The Vscan imaging device received 510(k) clearance in the U.S. by the Food and Drug Administration (FDA), the CE Mark by the European Union, as well as the Medical Device License from Health Canada and is now commercially available in the U.S., Europe, India and Canada. </p>
<p>&#8220;Having Vscan at my disposal at all times has allowed me to use ultrasound in a number of settings and with patients that I wouldn&#8217;t have anticipated before – from the ICU, to the outpatient clinic as well as with ambulatory patients,&#8221; said Anthony N. DeMaria, MD, Professor of Medicine, Judith and Jack White Chair in Cardiology and Director, Sulpizio Cardiovascular Center at University of California, San Diego School of Medicine. &#8220;Vscan is more than a simple diagnostic tool. The handheld device should help physicians make treatment decisions more quickly. I believe the Vscan technology will play an important role in physical exams.&#8221;</p>
<p>The ability to take a quick look inside the body using Vscan may help clinicians detect disease earlier. This may prove invaluable in today’s busy practice environment including primary care physicians and those specializing in cardiology, critical and emergency care and women’s health, as well as hospitalists.<br />
 <br />
&#8220;During our initial evaluation of approximately 100 patients using Vscan, we have been impressed with its image quality and ease of use,” said Jose L. Zamorano, MD, FESC, Director Cardiovascular Institute University Clinic San Carlos Madrid, Spain. “But even more important than that, we have experienced first hand the value of adding such a tool to our clinical and physical examination, adding clinically relevant information in roughly one out of every four patients. &#8221;</p>
<p>Vscan offers the image quality that until recently was only available with a console ultrasound. Vscan leverages GE’s high-quality black and white image technology and color-coded blood flow imaging in a device that fits into a pocket and weighs less than one pound at 3 inches wide and 5.3 inches long.</p>
<p>Vscan costs between Rs 5.5 lakh to Rs 6 lakh per unit, is portable, battery-operated and can easily be taken from room to room to be used in many clinical, hospital or primary care settings, the company said. This was launched here as part of a global one.</p>
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		<title>Schneider launches LED based Lighting System</title>
		<link>http://www.brandstoday.in/2010/02/06/schneider-launches-led-based-lighting-system/</link>
		<comments>http://www.brandstoday.in/2010/02/06/schneider-launches-led-based-lighting-system/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 16:55:58 +0000</pubDate>
		<dc:creator>Aradhna Solanki</dc:creator>
				<category><![CDATA[Gadgets and Gizmos]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=1604</guid>
		<description><![CDATA[New Delhi:Schneider Electric, the global specialist in energy management, today launched In-Diya, a highly energy-efficient LED based Lighting System, to provide lighting to people living with no or unreliable electricity in India. In-Diya is a specially designed LED based lighting system that can operate on main supply and/or solar, and provides backup ranging from 8 [...]]]></description>
			<content:encoded><![CDATA[<p><a class="highslide" onclick="return vz.expand(this)" href="http://www.brandstoday.in/wp-content/uploads/2010/02/Schneider-led-Lighting-System.gif"><img class="alignleft size-medium wp-image-1605" title="Schneider led Lighting System" src="http://www.brandstoday.in/wp-content/uploads/2010/02/Schneider-led-Lighting-System-300x206.gif" alt="" width="300" height="206" /></a>New Delhi:Schneider Electric, the global specialist in energy management, today launched In-Diya, a highly energy-efficient LED based Lighting System, to provide lighting to people living with no or unreliable electricity in India. In-Diya is a specially designed LED based lighting system that can operate on main supply and/or solar, and provides backup ranging from 8 &#8211; 15 hours for indoor applications.</p>
<p>In-Diya LED based Lighting System is available in nine different variants. The basic model with 45 LEDs is available for Rs 550/ -. It is powered by an external chargeable battery which can be rented from a battery charging station managed by a local entrepreneur. The high-end variant is a 90 LED Solar Home Lighting System which is compatible with the electrical grid and is priced at Rs. 4500/- .</p>
<p>Speaking on the occasion, Jean-Pascal Tricoire, President &amp; CEO, Schneider Electric, said, &#8220;In-Diya earmarks a new phase for our continuing sustainable development programme BipBop. This innovative offer will play a key role in providing access to reliable lighting to 500 million people, thereby enabling them to take part in the inclusive growth story of India. In-Diya is an innovation by our engineers with the Indian R&amp;D centre and we intend to take this offer to many parts of the world.&#8221;</p>
<p>Bernard Golstein, Director Marketing &amp; Alliances, Schneider Electric India, said, &#8220;In-Diya is the only available LED-based Lighting System which can fully illuminate a typical Indian rural house and provide 8 to 15 hours backup. Our unique R&amp;D and manufacturing capabilities have been utilized to offer a high-quality product at an affordable price&#8221;.</p>
<p>In addition to using Schneider Electric&#8217;s strong network of 400 plus channel partners, the Group will join hands with various Micro Finance Institutions, NGOs and specially trained Entrepreneurs to reach the rural masses. Half of the net profit earned from sales of In-Diya in India will be put back into the Schneider Electric India Foundation to further the cause of BipBop.</p>
<p>Schneider Electric&#8217;s BipBop programme, which stands for &#8220;Business Investment People for the Bottom of the Pyramid&#8221;, covers three strategically-related areas:</p>
<p>◦Business &#8211; Build and deliver electrical distribution solutions for people at the bottom of the pyramid.<br />
◦Investment &#8211; Create an investment fund to develop electrical businesses.<br />
◦People &#8211; Help provide electrical training for young people looking to enter the workforce.<br />
By 2012, Schneider Electric India will provide vocational electrician training to 4,000 young unemployed school and college dropouts, and support 300 new entrepreneurs from the &#8220;Bottom of the Pyramid&#8221; to start their own business in electrical market. Schneider Electric India Foundation is presently running 11 training centres in 6 states viz. Tamil Nadu, Andhra Pradesh, Orissa, Karnataka, Bihar and Delhi. Another 10 training centres will be opened during 2010.</p>
<p>&gt; Focus on benefits of In-Diya, a highly energy-efficient LED based Lighting System by Schneider Electric</p>
<p>◦Consumes 50% less power than 11W CFL and 90% less power than 60 Watt Incandescent Lamp for the same light output<br />
◦Is mounted on wall and can illuminate a room of 12&#8242;X12&#8242; for all normal activities<br />
◦In its high-end version costs less than any CFL based solar home lighting system<br />
Provides 50,000 hours of lighting</p>
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		<title>Seagate launches Replica PC Backup Appliance</title>
		<link>http://www.brandstoday.in/2010/01/08/seagate-launches-replica-pc-backup-appliance/</link>
		<comments>http://www.brandstoday.in/2010/01/08/seagate-launches-replica-pc-backup-appliance/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 05:20:29 +0000</pubDate>
		<dc:creator>Aradhna Solanki</dc:creator>
				<category><![CDATA[Gadgets and Gizmos]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=1531</guid>
		<description><![CDATA[New Delhi: Continuing its commitment to helping people preserve, protect and enjoy their digital content, Seagate has introduced a new backup appliance that completely eliminates the need to manually learn, manage, or dedicate any time to the backup process. Unlike most backup utilities, the new Seagate Replica backup appliance is a complete PC backup system, [...]]]></description>
			<content:encoded><![CDATA[<p><a class="highslide" onclick="return vz.expand(this)" href="http://www.brandstoday.in/wp-content/uploads/2010/01/seagate_storage.jpg"><img class="alignleft size-medium wp-image-1532" title="seagate_storage" src="http://www.brandstoday.in/wp-content/uploads/2010/01/seagate_storage-300x186.jpg" alt="" width="300" height="186" /></a>New Delhi: Continuing its commitment to helping people preserve, protect and enjoy their digital content, Seagate has introduced a new backup appliance that completely eliminates the need to manually learn, manage, or dedicate any time to the backup process. Unlike most backup utilities, the new Seagate Replica backup appliance is a complete PC backup system, which automatically and continuously stores up-to-date copies of everything on a PC, including installed applications, operating system, e-mail, pictures, music, movies, Internet bookmarks and settings.</p>
<p>&#8220;The computer continues to become an indispensable family tool for homework, e-mail, storing digital photos and downloading Internet videos,&#8221; said Kurt Scherf, vice president and principal analyst, Parks Associates. &#8220;As consumers today continue to amass increasing volumes of digital content, having an easy, time-efficient way to backup computers in the home will become an imperative.&#8221;</p>
<p>Protecting digital assets and memories is important, but life is also increasingly busy. Research by Parks Associates indicates that one-third of consumers do not currently backup the content on their PCs, and of those that do backup, do so rarely because of the daunting, labor-and time-intensive task of burning CDs/DVDs or manually dragging-and-dropping individual files to flash drives. Some people simply don&#8217;t remember to backup their digital content. The Seagate Replica backup appliance breaks down these barriers by eliminating the effort &#8211; no lengthy installation, scheduling or drag-and-drop is required.</p>
<p>With the Seagate Replica solution there is no need to spend time rifling through countless files, photos and folders to determine what has been or still needs to be saved; simply connect a single USB cable, click OK to the software license and the entire PC is backed up not just individual files and folders. After this simple action of accepting the software license, the Replica Backup System continues to run behind-the-scenes, so that no further interaction with the application is required. Additionally, when the Replica backup appliance is left connected to the computer, it will perform a continuous and complete backup of everything so the computer is not left vulnerable between backup events as it would be with scheduled software.</p>
<p>&#8220;While people continue to amass digital content, many still don&#8217;t understand the importance of backing up their libraries of personal memories, or they don&#8217;t take the time,&#8221; s said Rajesh Khurana, country manager of India and SAARC countries, Seagate Technology. &#8220;Our goal is to deliver solutions that provide thorough backup protection yet are easy to use, time-efficient and simple to understand, and the Seagate Replica is about as easy as it gets.&#8221;</p>
<p><strong>Digital Life Insurance</strong></p>
<p>Industry research estimates that a computer system crashes every 15 seconds and one out of five computers loses data as a result of a virus or crash. With the Seagate Replica, people no longer need to shed tears over lost files or valued family photos as a result of a computer failure or virus. Using the Replica backup system, people can now easily restore the entire contents of their PC, without having to spend countless hours manually installing applications and copying files, or hunting through stacks of CDs, flash drives and DVDs in the hope of finding all of their backed up files. Additionally, if a file is accidentally deleted, it can be easily retrieved. There is no complicated software or new user interface to learn.</p>
<p>A single-PC version of the Seagate Replica for use with individual laptop or desktop computers is available for a manufacturer&#8217;s suggested retail price (MSRP) of Rs. 9,000 inclusive of taxes.</p>
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		<title>Skullcandy launches Skullcrusher in India</title>
		<link>http://www.brandstoday.in/2009/12/16/skullcandy-launches-skullcrusher-in-india/</link>
		<comments>http://www.brandstoday.in/2009/12/16/skullcandy-launches-skullcrusher-in-india/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 08:25:32 +0000</pubDate>
		<dc:creator>Aradhna Solanki</dc:creator>
				<category><![CDATA[Gadgets and Gizmos]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=1406</guid>
		<description><![CDATA[New Delhi : Skullcandy, developer of core audio products now launches in India their flagship product Skullcrusher- extremely bass amplified headphones which come with amplifier control. Internationally, Skullcandy captivated listeners to a whole new world of music when they collaborated with rapper Snoop Dogg for his own ‘Snoop Dogg skullcrusher’ range. Looking to offer his [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-1407" title="skullcandy_crusher" src="http://www.brandstoday.in/wp-content/uploads/2009/12/skullcandy_crusher-300x210.gif" alt="skullcandy_crusher" width="300" height="210" />New Delhi : Skullcandy, developer of core audio products now launches in India their flagship product Skullcrusher- extremely bass amplified headphones which come with amplifier control. Internationally, Skullcandy captivated listeners to a whole new world of music when they collaborated with rapper Snoop Dogg for his own ‘Snoop Dogg skullcrusher’ range. Looking to offer his fans the best in music listening, Snoop partnered with Skullcandy to bring these high –quality Skullcrushers to the hip hop world.</p>
<p>The Skullcrusher range offers shock-and-awe level of bass with 30mm neodymium magnetic speakers plus mini-sub woofers in each ear, allowing listeners to take the club on the road. The frequency range of the product is 20 KHz, impendence of 32ohms and is available in over five colours. These high quality headphones from Skullcandy are affordably price at Rs 3469/-and will be available across all multi brand retail outlets like Gizmos, Mercury, Rhythm Corner, Dass Studios etc.</p>
<p>The recipe for Skullcandy&#8217;s success can be directly attributed to the company’s focus on creating lifestyle driven and category changing audio products and staying true to the needs of its core customers, while also creating a strong product demand in the mainstream market.</p>
<p>Skullcandy’s brand recognition and company strategy continues to yield tremendous results, as Skullcandy is currently experiencing its fourth year-over-year growth of more than 300 percent. This impressive achievement places Skullcandy, on the Inc. 5000 list. In just five years, Skullcandy has introduced a line of more than 100 skews of headphones as well as other audio products, such as backpacks with built-in speakers and iPod accessories.</p>
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