New Delhi: Jivo Wellness has come up with a new refill pouch pack of Jivo Canola oil to protect its consumer from the onslaught of inflation.

Jivo Wellness carries a large loyal customer base due to the Heart Smart properties of their Canola Oil. The think tank of Jivo Wellness decided to protect their consumers from the onslaught of inflation.

Jivo Wellness surveyed hundreds of housewives who have been regular users of Heart Smart Jivo Canola Oil across North Indian cities and re-assessed the cost inputs. Amazingly, the most common feedback that came across was the need to create a low cost alternative for the expensive bottle that Jivo Canola Oil was packed in. Realizing the need of the hour, Jivo's team came up with a refill pouch pack that was not only attractively designed but also a sturdy 100 microns thick laminate film.

The bright ecru based pouch proudly carries the new Jivo logo prominently in shaded Prussian blue watermarked with a bright large Canola flower that conveys the imagery of the source of this Heart Smart Canola Oil. The bright red Heart Smart icon provides the right touch of dash to the elegant pack.

Unveiling the new pouch and logo,  RPS Kohli, Director, Jivo Wellness said, "The advantage of having first-hand customer feedback provided us the opportunity to overcome the challenge of galloping prices of Canola Oil". He further shared, "It was a learning for us since we realized that the Indian housewife was very mature and focused on the need to curtail their budget. Almost each one of them exhorted us to introduce refill pouch packs to save on spending for the bottle every time. This is our tribute to the relentless spirit of the Indian housewife".

Canola Oil is supposed to be the healthiest oil available to mankind. It is certified by United States FDA for its ability to reduce the risk of coronary heart diseases due to its high Unsaturated Good fats. Canola Oil is also supposed to have highest Omega3 (10%) amongst all cooking oils and the lowest saturated bad fats. It is also topped up with the best ratio of Omega3: Omega6 (1:2) which is the most desirable ratio for humans and is not available in any other cooking oil.

With the ever-growing consumer base, Jivo Wellness has already proved that their Canola Oil is not only Heart Smart but also now a Buy Smart.

Jivo Wellness Private Limited is engaged in the production/Import/marketing of Jivo Canola Cooking Oil. Within a short span Jivo has established itself as market leaders and pioneers in the Heart Smart Canola Oil category in India.

Pricing Info: Not provided
 

New Delhi: Dhara, the leading cooking oil brand for over two decades announces the launch of Dhara Refined Vegetable Oil, its flagship variant with a unique feature – 'Low Absorb Technology'. The variant now also has the goodness of Vitamin A & D apart from the naturally present MUFA and Omega 3. The health benefits of these are widely known to all.

Speaking on the launch of the new variant Dinesh Agrawal, COO, Dhara SBU said "With rising health concerns, increasing number of consumers are analyzing their food consumption microscopically to reduce over indulgence. They expect their meals to be nutritionally optimal. Therefore, they prefer their food to be less oily and high in nutrition value. Our Research and Development team thus worked closely with the product team to create and offer a product which ensures that the food absorbs less oil during frying. The offering ensures that the food absorbs less oil without compromising on the taste of the recipe. Cooking oils normally deteriorate in quality over numerous frying sessions', the new variant ensures that the oil deteriorates slowly while frying when compared to normal cooking oils. It also reduces the loss of Vitamin A which normally happens during the heating and frying application of any cooking oil., thereby, ensuring health every time you consume Dhara Refined Vegetable Oil"

The 'Low Absorb' variant of Dhara Vegetable Oil is available in 200 ml Tetra Brik, 500 ml PET bottle, 1 ltr Poly Pouch, 1 ltr PET bottle, 1 ltr Tetra Brik, 5 ltr Jerry Can and 15 ltr Jerry Can across all leading retail outlets and MRF's.

Mumbai: Minerva Research Labs Ltd has announced the launch of Pure Gold Collagen , a revolutionary ‘anti-ageing’ liquid food supplement in London. Based on a formula rich in collagen, borage oil, vitamins and hyaluronic acid, it is specifically developed to act on the dermis, to preserve firmness and elasticity of the skin and reduce deep wrinkles from within.

This new age skincare solution for beautiful skin has a unique and innovative formula that has been passed down through the ancient wisdom of Japan.

Tony Sanguinetti,founder and managing director of Minerva Research Labs, the UK Company which has developed Pure Gold Collagen says, “Pure Gold Collagen will make a great addition to beauty businesses with clients who are looking for natural ways to tackle and prevent ageing skin. Collagen drinks have proven very popular in Japan and we are excited to be introducing them to the UK and the rest of Europe. We are the first company to make a ready to drink collagen and hyaluronic beverage available for a mass market in the Global Market.”

Pure  Gold Collage works on the areas where it is most needed, the root of the ageing problem. It is effective as it contains a high concentration of hydrolysed collagen (up to 100 times higher than the content available in a tablet) with additional active ingredients, specially formulated to accelerate bio-availability. Taken orally, the active ingredients reach the dermis, the deeper layer of the skin, to stimulate collagen formation, giving you younger looking skin. In comparison creams can hardly be as effective, as they are resisted by the epidermis which acts as a barrier. The research, the selection of nutritional elements and attention to detail of the sleek feminine design, positions this product as a must-have for one’s daily beauty regime.

Minerva’s scientific knowledge and product research draws on the experience of the most advanced nutraceutics market in the world, Japan and in collaboration with partners such as the University of Oxford, Polaris in France, Lipoid in Germany and a strategic alliance with Rousselot SAS (the largest producer of collagen in Europe). One of the beauty secrets of Pure  Gold Collage is the high concentration of hydrolysed collagen Peptan; that is contained in each bottle.

Collagen is recognised by the medical and scientific community for providing a structural support for most tissues in the body, and is particularly abundant in connective tissue. Dense collagen and elastin form the extracellular matrix which gives the skin its structure, elasticity and firmness.

Although collagen is insoluble and indigestible, an advanced hydrolysis process from Rousselot SAS of France converts it to hydrolysed collagen resulting in Pure  Gold Collage being water soluble with a high degree of digestability.

Pricing and availability :  This tasty and ready to drink liquid food supplement is available at pharmacies, specialised beauty clinics and health spas. It will be sold as a beauty treatment. It has a pleasant fruity taste, contains no preservatives and no artificial colours. For visible results, the recommended dose is 1 bottle per day for a period of 4 to 8 weeks. Pure Gold Collagen is available in a pack of 5 or 10 daily dose bottles of 50 ml each. The 10 bottle pack is priced at £35.99 per pack where as a 5 bottle pack costs £19.99 approximately.
 

Bangalore: Take a breather from the regular ice-cream flavours with Gelato Italiano’s Flavour of the Month for September, the exotic Strawberry Banana Tango, a mellifluous combination of luscious strawberries and bananas. It is available for Rs 9/- only on 1st September!

The two favourite fruits of everyone come together this time in a joint surprise for Gelato Italiano fans. Savor the unearthly flavor of refreshing strawberries and yummy banana, blended together in a creamy, velvety medley to create the perfect Tango!

The best Gelato is freshly made and served. Gelatos are the healthier and tastier Italian dessert options, as they contain no added flavours or preservatives.

Head to Gelato Italiano and relish the delightful flavour!

*Available at all Gelato Italiano outlets in Bangalore, Mumbai, Hyderabad, Pune, Kolkata, New Delhi & NCR.

Noida: The new Butterscotch mousse cake from dominos is a unique cold dessert with layers of fluffy butterscotch cream and dark chocolate cake, with crunchy chocolate chunks on top. With this new sweet treat, Domino's has added yet another dessert option to the existing widely popular Choco Lava cake.

At MRP of Rs. 59, the new dessert from Domino's is certain to delight customers with its sensational taste and attractive pricing. The Butterscotch mousse cake can also be enjoyed at a pocket friendly price of just Rs. 39/ ‐ with an introductory offer along with a medium Pizza + any side.

If proof of the pudding is indeed in the eating – there is no proof required, as the new dessert has fared extremely well in store trials conducted over a 5‐weeks period. It appears customers simply could not get enough of the irresistible mousse cake as reflected in total orders and the excellent feedback received on likeability, recommendation and re‐order purchase scores.

Commenting on the new dessert launch, Ajay Kaul, CEO, Jubilant FoodWorks Limited said, "We have been tracking an excellent growth last financial year. We hope to continue to be on a growth path with the launch of the Butterscotch Mousse Cake. We are confident that like Choco Lava cake, our new dessert would also take the taste experience to a new level and at affordable price point. Our main focus will always be Pizzas but since we believe in offering new tastes and variety to our consumers, our innovation led products like the Butterscotch mousse cake will also help us generate sales in metros as well as Tier II & III cities" added Mr. Kaul.

Mr. Harneet Singh Rajpal, Vice President Marketing, Domino's Pizza India added, "Research has indicated that in our category, consumers are always looking for new variety of offerings. While old favorites continue to charm consumers, new additions to menu give them a reason to try different tastes.I am confident that with this new launch of Butterscotch Mousse cake, Domino's Pizza will scale new peaks in its endeavour to exceed customers' expectations on taste and quality.

The new product is supported by TVC and in‐store collaterals like door hangers, banners, box toppers, danglers, translites, dine‐in menu cards, standee and more.

Speaking on the new TV ad, Harneet Singh Rajpal said, "The TV ad is an interesting take on the human behavior that everyone wishes the best moments or best things in life to last for ever. With alternate layers of rich butterscotch cream and dark chocolate cake and topped with dark chocolate morsels, Butter Mousse cake takes the indulgence to the next level. It completely immerses people in its great taste and enhances & lightens up the mood. The same is captured in a very engaging and entertaining manner in our new TVC"

New Delhi : Dabur India Ltd., India’s leading natural health and wellness company,  has announced its entry into the mint candy market with the launch of Hajmola Mint Masti. The new offering — under the flagship digestive brand Hajmola — would offer consumers the freshness of mint along with the digestive properties of Hajmola.

Priced at 50 paise per candy, Hajmola Mint Masti – a first of its kind candy in India — has the tasty digestive tablet Hajmola packed inside it. Its launch extends the footprint of the Hajmola brand in line with the strategy of adding excitement and contributing to the growth of the confectionery category.

“Conventional mint candies provide only fresh breath. Hajmola Mint Masti offers not just fresh breath but also helps in digestion of food. This is a unique mint candy developed by our in-house R&D. A mega campaign has also been created for Hajmola Mint Candy, which would be aired shortly,” said Mr. Rajeev John, DGM (Marketing) – Digestives, Dabur India Ltd.

“The mint super category is currently valued at around Rs 720 crores (Includes Hard Boiled mint candies, Medicated Mints like Lozenges & Mint Rolls). When we studied the category, we found that all the products were competing in the same brand space with little to no differentiation in product attributes. It was our strategic decision to enter the category with a product offering a definitive USP of both fresh breath & digestion. Almost a third of all consumption of mints happens after meals to mask the malodour of last meal consumed – hence Hajmola’s equity of Digestion combined with Fresh breath is a very innovative & relevant offering. With the strong brand heritage of Hajmola, we are confident of emerging as a formidable player in this category in days to come,” added  Rajeev John.

Dabur will undertake both above the line and below the line activities to promote the new brand. There would be a host of activities ranging from promotions in colleges and offices to aggressive in-market merchandising.

Jivo Wellness, one of the pioneers of Canola Oil has announced the consumer friendly scheme “2+2 liter scheme”, which offers  2+2 liter bottles super saver pack at Rs. 460/- only. Jivo Canola Cooking Oil is perhaps the healthiest cooking medium known to mankind and is supposedly a heart-smart cooking medium. This consumer centric scheme has been brought on shelves to lighten the burden of skyrocketing food and commodities prices on consumers and housewives. Unlike other cooking oils, Jivo Canola Cooking Oil provides the highest unsaturated (good) fats and the lowest saturated (bad) fats amongst all cooking oils in the world.

According to Mr RPS Kohli, Director and promoter of Jivo Wellness “Jivo wellness has always been thinking about introducing Good Health in the lives of the consumers without affecting lifestyles much. With escalating prices of food & commodities, the common man is suffering and the budgetary calculation of families is being affected. We thought of coming up with such a scheme which could help common man to overcome the problems of inflation and keep the health of the whole family intact. And we are sure that our scheme “2+2 Liter bottles Super Saver Pack” will solve the purpose to much extent.”

Canola oil is quite popular in foreign countries just because of its nutritious contents and now its time to acquire momentum in Indian hearts as well. It has been seen that we Indians are more prone to enter the dreaded heart attack zone just at the age of 35 while rest of the world enters at 55. "The world's most respected health monitoring organisation US FDA allows Canola oil to claim that says ", eating about 1 1/2 tablespoons (19 grams) of Canola Oil daily may reduce the risk of coronary heart disease due to the unsaturated fat content in Canola Oil. To achieve this possible benefit, Canola Oil is to replace a similar amount of saturated fat.

Jivo Canola Oil available @ Rs 160/- per liter, Rs 350/- two liter and now consumers will get 2+2 liter Bottle @ Rs 460/- only means consumers can save their Rs 150/- on this super saver pack.  Jivo Wellness Canola Oil is available at all major retail and general stores in the convenient packs of 1, 2 & 5 liters.

New Delhi : Kurkure, India's popular and fun loving family Namkeen brand from PepsiCo India has always taken pride in the fact that it's made from trusted ingredients found in Indian kitchens.

And now in a first, Kurkure has launched 3 new products under the "Ingredients of India" range made with a special ingredient found in every home, Dal ! Of course, Kurkure has given its signature twist to all 3 products. Using a combination of popular dals & locally relevant flavours from various regions of India, Kurkure has come out with 3 exciting variants – Mumbai Chatpata Usal, Bengali Jhaal & South Spice Mix.

The three variants were launched today by popular bollywood star and Kurkure brand ambassador, Juhi Chawla. "Kurkure has always been a snack that I have enjoyed eating and being associated with since 2004 as it's a fun snack brand par excellence that has delighted consumers by focusing on quality & keeping up with changing needs. These three new variants made with different dals are another example of relevant innovation people have come to expect from Kurkure" said Juhi Chawla.

On the occasion Nalin Sood, EVP Marketing – Foods, PepsiCo India, said "Kurkure always been at the forefront of innovation in the snacks category by bringing locally relevant, great tasting & quality products to Indian consumers. We are confident that consumers will enjoy these 3 products made using dals. It will be our endeavor to continue to come up with exciting innovations that continue to delight consumers."

The three new ingredient based Kurkure will be available in retail outlets available across the country in packs of 23g for Rs 5 (inclusive of all taxes), 50 g for Rs 10(inclusive of all taxes), 120g for Rs. 20(inclusive of all taxes). The launch of the three new variants will be aggressively promoted through a 360 degree marketing campaign .
 

Britannia has launched ‘Tiger Krunch Chocochips’ – the cookie with the richness and delight of ‘real chocochips’. Besides being delicious, Tiger Krunch Chocochips is wholesome and healthy and is fortified with “Iron Zor” giving children the delight of eating ‘Real Chocochip Cookies’ along with the feeling of satiation.

With a view of solving every mother’s problem and making every kid’s summer enjoyable, Britannia has suggested 5 different ways to enjoy Tiger Krunch Chocochip Cookies this summer:

Commenting on Britannia’s Tiger Krunch Chocochips, Anuradha Narsimhan, Category Director, Health and Wellness, Britannia Industries Limited, says, “Tiger as a Brand stands for ‘Kid’s Fun & Energy’ and is an ally of Mothers who are constantly looking  to provide Tasty, Healthy and Affordable in between meal snacking options to their kids. Britannia’s Tiger Krunch ‘Chocochips’ is the first ‘Real Chocochip’ cookie and it is available at an affordable price of `.5/- only!”.
 
With the increasing cookie consumption, the cookie market in India is estimated at around $2 billion and growing by 20% per year. With Tiger Krunch Chocochip, Britannia Tiger which currently operates in the Glucose, Creams and Coconut Biscuit category has now entered the Affordable Cookie space. Britannia is constantly innovating and delighting consumers and children by providing them with exactly what they want. Tiger Krunch Chocochips is the only cookie with the ‘Delight of Chocochips’ + ‘Energy of Tiger’ @ an affordable price of just `.5/-.

Britannia Tiger Krunch Chocochip cookie is now available across all retail outlets for just ` 5/-.  So go ahead and indulge in Tiger Krunch Chocochip Cookie, delicious cookies with real chocolate, truly “Apun ka Chocolate”!
 

Brown Forman has announced the launch of Finlandia Grapefruit Fusion, one of the best vodkas in India for the 1st time.

More than 250 years ago the Grapefruit, otherwise known as the "forbidden fruit" was found in Barbados, and since then it has continued to rise in popularity throughout the world. Today, Finlandia Vodka has taken the natural taste of grapefruit and brought to life the best tasting flavoured vodka. Finlandia Grapefruit Fusion combines a distinct taste of fresh juicy pink grapefruit and the smooth, clean  Finlandia Grapefruit Fusion recently also won an award for the best flavoured vodka in the world. Trumping a field of 32 other flavoured vodkas, the vote on Finlandia Grapefruit Fusion was unanimous.

Finlandia Vodka is made from pure glacial spring water and the finest six-row barley grown under the gentle warmth of Finnish Midnight Sun. This barley, the most expensive distiller's grain, used by many distinguished single malt scotches and premium beers, offers the highest quality starch and the lowest possible content of natural oils, which contributes to the crisp, clean taste.

Finlandia Grapefruit Fusion is one of the few vodkas that can be enjoyed on the rocks or mixed. Suggested mixers include tonic water, lemonade, pomegranate juice, orange juice and pink grapefruit juice.