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	<title>Brands Today &#187; Brand Launches</title>
	<atom:link href="http://www.brandstoday.in/category/breaking-news/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.brandstoday.in</link>
	<description>brand marketing news india indian brands</description>
	<lastBuildDate>Mon, 06 Sep 2010 05:44:56 +0000</lastBuildDate>
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		<title>Emami launches hair colour range</title>
		<link>http://www.brandstoday.in/2010/09/06/emami-launches-hair-colour-range/</link>
		<comments>http://www.brandstoday.in/2010/09/06/emami-launches-hair-colour-range/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 05:40:42 +0000</pubDate>
		<dc:creator>Aradhna Solanki</dc:creator>
				<category><![CDATA[Cosmetics]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=2373</guid>
		<description><![CDATA[Kolkata :Emami Limited has announced the launch of crème based hair colour range titled as ‘Emami Hair Life Crème Hair Colour’ and powder based hair colours as ‘Emami Hair Life Powder Hair Colour’. Emami is eyeing for a pie of the Rs 1000-crore hair colour market in India with the launch of hair colours. The [...]]]></description>
			<content:encoded><![CDATA[<p><a class="highslide" onclick="return vz.expand(this)" href="http://www.brandstoday.in/wp-content/uploads/2010/09/emami_hair_colour_range.gif"><img class="alignleft size-medium wp-image-2376" title="emami_hair_colour_range" src="http://www.brandstoday.in/wp-content/uploads/2010/09/emami_hair_colour_range-300x180.gif" alt="" width="300" height="180" /></a>Kolkata :Emami Limited has announced the launch of crème based hair colour range titled as ‘Emami Hair Life Crème Hair Colour’ and powder based hair colours as ‘Emami Hair Life Powder Hair Colour’.</p>
<p>Emami is eyeing for a pie of the Rs 1000-crore hair colour market in India with the launch of hair colours. The competition will now hot up with another entrant joining the fray.</p>
<p>These new products from Emami’s stable will provide one-stop hair-care solution giving hair an extra life- with the henna based, sulphate free moisturizing formula and ammonia free powder colours. Emami’s exclusive Natura Science Technology developed by Emami Hair Care Research Institute, helps providing nourishment and color. The result is vibrant, luminous colours that looks stunning and hair that is damage free. The anti fade technology keeps the hair colour vibrant for a longer period of time ensuring 100 % percent grey coverage.</p>
<p>Emami Hair Life Hair Colour is for both men and women who love to give their hair a natural hue. It is the ideal colour that gives real hair beauty, without the risk of being harmful to the hair .In tune with today’s trends the colours will promote fearless fashion while imparting the goodness of nature’s own ingredients like Hibiscus, Almond and Blackberry.</p>
<p>Four glamorous fashion shades are being introduced in the crème collection i.e. Hibiscus-Burgundy ,Almond-Natural Brown ,Copper Brown , Dark Brown and Blackberry-Natural Black.</p>
<p>For the powder colours the shades are: Hibiscus-Burgundy ,Almond-Natural Brown ,Golden Brown and Blackberry-Natural Black.</p>
<p>The ‘Hair Life&#8217; hair colours will be launched nationwide in phases beginning from West Bengal. The cream hair colour shades are available in packs of 120ML with introductory price of Rs. 80/- and 59ML with an introductory price of Rs. 45. The powder hair colour range is available in 15G sachet packs priced at Rs. 20/-.</p>
<p>The range offers consumers not just innovation in products, but also the convenience of usage delivered through internationally designed packs that include trays for securing the inner contents. The packs also have applicator brushes and 2 pairs of gloves ease of colouring and retouching.</p>
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		<title>Samsung unveils Galaxy to challenge iPad</title>
		<link>http://www.brandstoday.in/2010/09/03/samsung-unveils-galaxy-to-challenge-ipad/</link>
		<comments>http://www.brandstoday.in/2010/09/03/samsung-unveils-galaxy-to-challenge-ipad/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 11:59:16 +0000</pubDate>
		<dc:creator>Aradhna Solanki</dc:creator>
				<category><![CDATA[Gadgets and Gizmos]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=2367</guid>
		<description><![CDATA[London: Apple faces a heavy blow to its iPad after Samsung unveiled its own device, rumoured to have half its price. The Samsung Galaxy Tab(let) is smaller than the iPad, but it matches the Apple device in most other functions. Initial details hint at some aspects of the Samsung Tablet being even more advanced than [...]]]></description>
			<content:encoded><![CDATA[<p><a class="highslide" onclick="return vz.expand(this)" href="http://www.brandstoday.in/wp-content/uploads/2010/09/samsung_galaxy_.jpg"><img class="alignleft size-medium wp-image-2368" title="samsung_galaxy_" src="http://www.brandstoday.in/wp-content/uploads/2010/09/samsung_galaxy_-300x169.jpg" alt="" width="300" height="169" /></a>London: Apple faces a heavy blow to its iPad after Samsung unveiled its own device, rumoured to have half its price.</p>
<p>The Samsung Galaxy Tab(let) is smaller than the iPad, but it matches the Apple device in most other functions.</p>
<p>Initial details hint at some aspects of the Samsung Tablet being even more advanced than the Apple version, reports the Daily Mail.</p>
<p>Besides, Apple faces stiff competition from other techno-giants which are seeking to market their own touchscreen tablets before Christmas.</p>
<p>The iPad has registered a phenomenal success, selling three million units within the first three months of its launch this year, notwithstanding a steep starting price of £429.</p>
<p>No official prices have yet been announced for Galaxy Tab, however Samsung representatives suggest it could be just £200.</p>
<p>Both the iPad and the Galaxy Tab connect to the internet for free via Wi-fi hot spots.</p>
<p>Importantly, both can also connect with the web on the go via a mobile phone network, connection for which has to be bought separately, either on monthly contract or a pay as you go basis.</p>
<p>Just as the iPhone redefined the smart phone, triggering a raft of lookalike rivals, so the iPad has established a new market for tablet style computers.</p>
<p>It is being placed in a gap between smartphones and the bulkier net books and lap tops.</p>
<p>The details of the Galaxy Tab were made public by the South Korean company at the IFA technology show in Berlin.</p>
<p>It relies on the hugely popular Android operating system software, which is seriously challenging Apple&#8217;s own technology.</p>
<p>Historically, Apple devices scored because of their stylish looks, ease of use and, particularly, because of the hundreds of thousands of specialist Aps &#8211; applications &#8211; that could be bought or downloaded for free.</p>
<p>The Aps, which range from simple maps and navigation to games, shopping services and even heart monitors have converted smartphones into a modern day essential.</p>
<p>Duncan Bell, operations editor at T3 magazine, said: &#8220;With its support for Flash video and cameras front and back &#8211; missing from the iPad &#8211; and iPad-like easy access to music, book and application stores, the Samsung Galaxy matches or surpasses the iPad in most areas.</p>
<p>&#8220;My only reservations are on battery life and screen size. The camera and Flash video mean it will almost certainly have significantly shorter battery life than the iPad,&#8221; he said.</p>
<p>&#8220;I also feel Apple got it pretty much bang on with a screen size of 10 inches. The Galaxy&#8217;s seven inches isn&#8217;t small as such, but you&#8217;ll miss that extra space when browsing or watching video.&#8221;</p>
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		<title>Jolen launches bleach for sensitive skin</title>
		<link>http://www.brandstoday.in/2010/09/02/jolen-launches-bleach-for-sensitive-skin/</link>
		<comments>http://www.brandstoday.in/2010/09/02/jolen-launches-bleach-for-sensitive-skin/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 17:30:22 +0000</pubDate>
		<dc:creator>Aradhna Solanki</dc:creator>
				<category><![CDATA[Cosmetics]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=2362</guid>
		<description><![CDATA[Jolen, the world leader in skin care comes out with yet another innovation – a special crème bleach for extra-sensitive skin with antiseptic values and goodness of Aloe Vera. Jolen, the company which gave the world, the concept of  Crème Bleach– has come out with yet another innovation in response to the void and need [...]]]></description>
			<content:encoded><![CDATA[<p><a class="highslide" onclick="return vz.expand(this)" href="http://www.brandstoday.in/wp-content/uploads/2010/09/Jolen-crème-BLEACH-EXTRA-Se1.jpg"><img class="alignleft size-medium wp-image-2364" title="Jolen-crème-BLEACH-EXTRA-Se" src="http://www.brandstoday.in/wp-content/uploads/2010/09/Jolen-crème-BLEACH-EXTRA-Se1-300x227.jpg" alt="" width="300" height="227" /></a>Jolen, the world leader in skin care comes out with yet another innovation – a special crème bleach for extra-sensitive skin with antiseptic values and goodness of Aloe Vera.<br />
Jolen, the company which gave the world, the concept of  Crème Bleach– has come out with yet another innovation in response to the void and need for a speciality crème bleach for extra-sensitive skins.</p>
<p>The latest offering from Jolen, crème bleach for extra-sensitive skin, is the simplest and safest way for women with hyper sensitive skin to lighten their excess dark hair with long lasting fairness effect. This distinctive crème is a mild bleach formula with goodness and antiseptic properties of Aloe Vera for protecting extra sensitive skin even as it nourishes and moisturizes skin while leaving users with a splendid smooth &amp; silky feeling.</p>
<p>The latest crème bleach for extra-sensitive skin not only bestows more fairness effect on the user but is suitable to all types of skin and can be used more frequently than most bleach! So why settle for less when we brought the best for you.</p>
<p>The USP of Jolen Bleach Crème for Sensitive Skin:</p>
<p>• Perfect for extra-sensitive skin<br />
• Suitable for all types of skin<br />
• The right bleach for more frequent usage<br />
• Rich goodness of Aloe Vera<br />
• Deep cleansing of skin for superior effect<br />
• Bestows more fairness<br />
• Antiseptic values<br />
• Quick and convenient to use<br />
• Splendid after-use feel<br />
• Surprisingly affordable<br />
• Available in international 35g pack at Rs 95 only.</p>
<p>Jolen has introduced this product in a special international pack of 35 gm for convenient and economic usage. This world product is very convenient and quick to use and comes at an affordable price.</p>
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		<title>Hero Honda launches Super Splendor bike</title>
		<link>http://www.brandstoday.in/2010/09/02/hero-honda-launches-super-splendor-bike/</link>
		<comments>http://www.brandstoday.in/2010/09/02/hero-honda-launches-super-splendor-bike/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 17:21:40 +0000</pubDate>
		<dc:creator>Anubhav Goyal</dc:creator>
				<category><![CDATA[Automobiles]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=2359</guid>
		<description><![CDATA[New Delhi :Hero Honda Motors Ltd, the world’s largest two-wheeler manufacturer, has launched the All-New Super Splendor with new value-added features to further strengthen its leadership in the deluxe segment.   The all-new Super Splendor 125cc features aesthetic and technological advancements for superior performance and exceptional riding experience.   Commenting on the launch, Anil Dua, [...]]]></description>
			<content:encoded><![CDATA[<p><a class="highslide" onclick="return vz.expand(this)" href="http://www.brandstoday.in/wp-content/uploads/2010/09/hero-honda-splendor.jpg"><img class="alignleft size-medium wp-image-2360" title="hero-honda-splendor" src="http://www.brandstoday.in/wp-content/uploads/2010/09/hero-honda-splendor-300x228.jpg" alt="" width="300" height="228" /></a>New Delhi :Hero Honda Motors Ltd, the world’s largest two-wheeler manufacturer, has launched the All-New Super Splendor with new value-added features to further strengthen its leadership in the deluxe segment.<br />
 <br />
The all-new Super Splendor 125cc features aesthetic and technological advancements for superior performance and exceptional riding experience.<br />
 <br />
Commenting on the launch, Anil Dua, Sr. Vice-President (Marketing &amp; Sales), Hero Honda Motors Ltd said, “The strategy of constantly updating the product portfolio has been key to the success of Hero Honda. Our Splendor range is the leading volume driver in the deluxe segment. And today, it is further bolstered by the introduction of the all-new Super Splendor. This bike caters to the changing needs of customers and offers them more contemporary styling and efficient performance. With this launch, we are confident of further strengthening our leadership position in the domestic motorcycle market.”<br />
 <br />
“With consecutive months of four-lakh-plus sales since the month of May, our sales are moving at all-time-high levels. We are looking to build on this momentum with a slew of new launches leading up to the festive season.”<br />
 <br />
In a segment where customers seek styling, performance and higher efficiency, Super Splendor offers a perfect blend of features at an attractive value proposition.<br />
 <br />
The new Super Splendor is supported by new-age technology featuring the Honda Intelligent Ignition System (HIIS). The motorcycle also features a newly designed Carburetor and ACG for improved engine performance. The 5-step adjustable rear shock-absorber provides a smoother drive and comfort. The well-rounded, universal appeal of the all-new Super Splendor is further enhanced by its upgraded external features such as new body-art on fuel tank, new seat design, new wind screen and tail light, uniquely styled front &amp; rear fender, and an elegantly stylized rear grab-rail that hugs the side cowls – thereby marking its unique aesthetic appeal.<br />
The new Super Splendor (drum version with self-start) is attractively priced at Rs 45,950/- (ex-showroom Delhi). It is being made immediately available through Hero Honda’s wide network of over 4200 sales and service points across the country.<br />
 <br />
Hero Honda’s Splendor brand was first launched in the year 1994 and since then the brand has become a legend in the motorcycle industry in the country, and indeed across the globe, surpassing a series of milestones on the way. The Super Splendor 125 cc was introduced in early 2005 with the path-breaking Quantum Core engine and enhanced features to give fuel economy even with higher engine power. Since then, the bike has been regularly upgraded to meet customers’ evolving preferences and tastes.</p>
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		<title>Maruti Suzuki launches A-Star Automatic Variant</title>
		<link>http://www.brandstoday.in/2010/08/30/maruti-suzuki-launches-a-star-automatic-variant/</link>
		<comments>http://www.brandstoday.in/2010/08/30/maruti-suzuki-launches-a-star-automatic-variant/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 02:27:34 +0000</pubDate>
		<dc:creator>Aradhna Solanki</dc:creator>
				<category><![CDATA[Automobiles]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=2342</guid>
		<description><![CDATA[Maruti Suzuki has introduced  the automatic variant of its most fuel efficient car A-star. Already setting the standards with its best in class fuel efficiency since 2008, the automatic variant of A-star is poised to power through Indian roads and create a new benchmark for automatic hatchbacks in India. With the automatic version of the [...]]]></description>
			<content:encoded><![CDATA[<p><a class="highslide" onclick="return vz.expand(this)" href="http://www.brandstoday.in/wp-content/uploads/2010/08/Maruti-Suzuki-A-Star_automatic.jpg"><img class="alignleft size-medium wp-image-2343" title="Maruti-Suzuki-A-Star_automatic" src="http://www.brandstoday.in/wp-content/uploads/2010/08/Maruti-Suzuki-A-Star_automatic-300x208.jpg" alt="" width="300" height="208" /></a>Maruti Suzuki has introduced  the automatic variant of its most fuel efficient car A-star. Already setting the standards with its best in class fuel efficiency since 2008, the automatic variant of A-star is poised to power through Indian roads and create a new benchmark for automatic hatchbacks in India. With the automatic version of the car, Maruti wants to cater to the growing number of medium to large city customers looking for automatic hatchbacks, which are limited in number at present.</p>
<p>The A-star automatic customer will be able to enjoy an enhanced 360 degree driving experience. The 4-speed Automatic Transmission will help drivers glide effortlessly through city traffic, without gear shifts and also superior fuel efficiency of 17 km/litre.  The A-star automatic comes equipped with host of features like Advanced 998 CC K-Series Engine, Superb Mileage, Class-Defining Pick-Up, Sporty looks, Aerodynamics Styling, ABS  and Height-Adjustable Driver’s Seat.  The car comes with advanced A-shift technology and is priced very competitively, to suit the customer pocket.</p>
<p>Announcing the launch of Maruti A-star automatic, Maruti Suzuki India Chief General Manager- Marketing Shashank Srivastava said “We see a growing market for automatic transmission cars in India, as traffic congestion is increasing day by day resulting in driver fatigue. Moreover, automatic transmission is known to have the advantage of lower risk of wear and tear of the car in the long run. Through this new variant, our consumers will be given the perfect opportunity to enjoy both fuel-efficiency and a clutch free drive experience.”<br />
 <br />
He further added that “A-Star is a trendy car for the new age generation and we are confident that it will capture the imagination of today’s generation and provide them with an enhanced driving experience, at a far more competitive price, backed by superior technology and more features. A-star automatic offers everything any discerning Indian car buyer could want in a hatchback at a price point that represents uncontestable value for money”. </p>
<p>In sync with the A-star positioning of Stop@nothing, Maruti Suzuki has also developed a unique ad-campaign for the brand. The creative revolves around the power of self belief for the new generation of Indians that believe in no limits. Conceived by M/s Capital advertising and produced by Little Lambs production the campaign will be running at very high decibels across major satellite channels, print, web, outdoor and other below the line activations.</p>
<p>A-star automatic also offers choice of personalisation through a special accessory pack (wrapping) that will provide discerning customers a ‘sporty feel’, and provide them with an opportunity to customise the car to reflect their attitude. Maruti A-star automatic transmission will be available in 9 electrifying colors and will be priced at Rs. 4.35 Lakhs (Non-Metallic) ex showroom delhi.</p>
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		<title>ONIDA launches  “Movie TV”</title>
		<link>http://www.brandstoday.in/2010/07/22/onida-launches-%e2%80%9cmovie-tv%e2%80%9d/</link>
		<comments>http://www.brandstoday.in/2010/07/22/onida-launches-%e2%80%9cmovie-tv%e2%80%9d/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 07:54:45 +0000</pubDate>
		<dc:creator>Kamini Singh</dc:creator>
				<category><![CDATA[Televisions]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=2331</guid>
		<description><![CDATA[ONIDA has unveiled India’s first range of ‘Movie TVs’ comprising of USB 2.0 that enables consumers to watch movies, view photographs and listen to music directly from its USB port.  ONIDA offers India’s first-of-its-kind Ultraslim Movie TVs in exciting variants such as ONIDA 21 Ace 300 USB, ONIDA 21 CARBON 300 USB, ONIDA 21 ARIA [...]]]></description>
			<content:encoded><![CDATA[<p><a class="highslide" onclick="return vz.expand(this)" href="http://www.brandstoday.in/wp-content/uploads/2010/07/onida_movie_tv.gif"><img class="alignleft size-medium wp-image-2332" title="onida_movie_tv" src="http://www.brandstoday.in/wp-content/uploads/2010/07/onida_movie_tv-300x180.gif" alt="" width="300" height="180" /></a>ONIDA has unveiled India’s first range of ‘Movie TVs’ comprising of USB 2.0 that enables consumers to watch movies, view photographs and listen to music directly from its USB port.  ONIDA offers India’s first-of-its-kind Ultraslim Movie TVs in exciting variants such as ONIDA 21 Ace 300 USB, ONIDA 21 CARBON 300 USB, ONIDA 21 ARIA 350 USB and ONIDA 21 Thunder 1200 USB. The ONIDA 21 Ace 300 USB is available to consumers at an exciting starting price of INR 9190/- .</p>
<p>The different variants of the Movie TV come with the following unique features: -<br />
• USB Playback: Directly enables to plays music, movies and share pictures from flash drive<br />
• Music Mode : Allows the user to listen to music without the picture being on<br />
• Surround Sound :   Helps the user to experience Surround Sound in Hall Mode and Theatre Mode<br />
• ZAP! or Timer Return: Zap! key helps to skip advertisements while watching the TV<br />
• Digital Eye: Adjusts the contrast or brightness of the TV as per the room ambience<br />
• WRAP Sound Technology: This technology comes with the hidden speakers enabling the wide range amplified pure sound spread across an entire room</p>
<p>“The expected growth rate of CTVs is positive and on a rise even with the end of the Football World Cup 2010. While the LCD prices have been dropping consistently over the last 18 months or so, the Ultra Slims TVs are growing fastest in the CTV space. We are expecting to almost double our contribution from this range in the current fiscal year,” Anand Ramadurai, GM, Marketing, ONIDA said.</p>
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		<title>Torso Cult brand Launched in Mumbai</title>
		<link>http://www.brandstoday.in/2010/07/22/torso-cult-brand-launched-in-mumbai/</link>
		<comments>http://www.brandstoday.in/2010/07/22/torso-cult-brand-launched-in-mumbai/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 07:40:47 +0000</pubDate>
		<dc:creator>Aradhna Solanki</dc:creator>
				<category><![CDATA[Fashion]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=2325</guid>
		<description><![CDATA[Mumbai : Torso Cult, the Urban-Luxury lifestyle brand in Men’s casual wear, was launched recently in Mumbai at a high profile event at the Intercontinental, the Lalit. The youthful brand is brought to India by Detco Group, one of the oldest and the largest players in the textile industry. Mr. Ramesh Ranka, Founder and Chairman [...]]]></description>
			<content:encoded><![CDATA[<p><a class="highslide" onclick="return vz.expand(this)" href="http://www.brandstoday.in/wp-content/uploads/2010/07/torso_cult_brand.gif"><img class="alignleft size-medium wp-image-2326" title="torso_cult_brand" src="http://www.brandstoday.in/wp-content/uploads/2010/07/torso_cult_brand-300x180.gif" alt="" width="300" height="180" /></a>Mumbai : Torso Cult, the Urban-Luxury lifestyle brand in Men’s casual wear, was launched recently in Mumbai at a high profile event at the Intercontinental, the Lalit. The youthful brand is brought to India by Detco Group, one of the oldest and the largest players in the textile industry. Mr. Ramesh Ranka, Founder and Chairman &#8211; Detco Group of Companies along with his son Mr. Deepesh Ranka, Director, Detco Group of Companies was present on the launch occasion to share the brand insights with the Media.</p>
<p>The Cult evening witnessed a whole lot of designer men’s wear from the Autumn-Winter Collection ’10 of Torso –Cult and a full throttle fashion show. Top Models such as Aryan Vaid, Zabyn Khan, Iris Maity and many more walked the ramp showing off the new engaging collection which Torso Cult has to offer for the cool and trendy young men of our generation. The power-packed laser show invited from Belarus, Russia especially for the event was another spectacular performance.</p>
<p>Speaking on the occasion  Deepesh Ranka, Director, Detco Group of Companies and the man behind the brand Torso Cult said, &#8220;We aim to create a fashion cult with our brand, Torso Cult”. The brand and its designs come with a clear idea of being ‘Funktional’ for the Uber-cool male.</p>
<p>Detco Group has invested a considerable amount of time and energy in developing this highly advanced brand, like its unique proprietary fabric designs and development in-line with international standards. Detco Group also adds to Torso Cult a finishing touch with their Classy trims, careful stitch-lines and theme collections.</p>
<p>The starting price range of apparels from Torso Cult is Rs.899 and the brand is already available in more than 100 leading MBO’s across India. While speaking with Vikas Sharma, Director – Sales and Marketing, he added that Torso Cult will have presence in 450 MBO’s by end of this financial year and plans to expand and be present in 20 additional EBO’s by 2012.</p>
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		<title>Victorinox launches Swiss Soldier Knife &#8220;Replica&#8221;</title>
		<link>http://www.brandstoday.in/2010/07/22/victorinox-launches-swiss-soldier-knife-replica/</link>
		<comments>http://www.brandstoday.in/2010/07/22/victorinox-launches-swiss-soldier-knife-replica/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 07:29:08 +0000</pubDate>
		<dc:creator>Aradhna Solanki</dc:creator>
				<category><![CDATA[Kitchen Appliances]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=2321</guid>
		<description><![CDATA[Mumbai : Victorinox has created a &#8220;Replica&#8221; of the Original Swiss Soldier Knife in limited numbers as a part of its 125th Anniversary Collection. The Replica is a remake of the Original Swiss Soldier&#8217;s Knife created in 1891. Each knife comes along with an individually numbered Certificate of Authenticity and an illustration of the original [...]]]></description>
			<content:encoded><![CDATA[<p><a class="highslide" onclick="return vz.expand(this)" href="http://www.brandstoday.in/wp-content/uploads/2010/07/swiss_army_knife.gif"><img class="alignleft size-medium wp-image-2322" title="swiss_army_knife" src="http://www.brandstoday.in/wp-content/uploads/2010/07/swiss_army_knife-300x189.gif" alt="" width="300" height="189" /></a>Mumbai : Victorinox has created a &#8220;Replica&#8221; of the Original Swiss Soldier Knife in limited numbers as a part of its 125th Anniversary Collection. The Replica is a remake of the Original Swiss Soldier&#8217;s Knife created in 1891. Each knife comes along with an individually numbered Certificate of Authenticity and an illustration of the original plans for the Swiss Army Knife in 1891. This limited edition knife is packaged in an elegant red 125th commemorative gift box, wherein it sits regally at the center of the presentation box. Each knife is stamped with its unique limited edition number.</p>
<p>During the late 1880s, the Swiss Army decided to purchase a new folding pocket knife for their soldiers. This knife was to help the Swiss soldiers in<br />
opening canned food and disassembling the Schmidt-Rubin model 1889 service rifle. At the end of 1891 the company Karl Elsener, that later<br />
became Victorinox, delivered the first model 1890 knives produced in Switzerland. In January 1891, the knife received the official designation Modell 1890 which officially became the first &#8216;Swiss Soldier&#8217;s knife&#8217;.</p>
<p>This collector&#8217;s item is a model of Swiss quality precision and craftsmanship.</p>
<p><strong>Features:</strong> Victorinox Soldier&#8217;s Knife 1891 Limited<br />
Edition &#8211; &#8220;Replica&#8221;<br />
- Large Blade<br />
- Reamer/Punch<br />
- Can Opener<br />
- Screwdriver<br />
- Ebony hardwood handles<br />
- High grade stainless steel<br />
- Commemorative Gift Box<br />
- Numbered Certificate of Authenticity<br />
- Serial number stamped on body<br />
- Black solid wood box with leatherfasteners<br />
- Illustration of the original plans for the Swiss Army in 1881</p>
<p>Price: Rs. 19,500/-</p>
<p>Availability: Select Retail Outlets</p>
<p>Victorinox guarantees all knives and tools to be of first class stainless steel and also guarantees a life time against any defects in material and workmanship.</p>
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		<title>Toyota Launches the Corolla Altis Diesel</title>
		<link>http://www.brandstoday.in/2010/07/22/toyota-launches-the-corolla-altis-diesel/</link>
		<comments>http://www.brandstoday.in/2010/07/22/toyota-launches-the-corolla-altis-diesel/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 07:02:46 +0000</pubDate>
		<dc:creator>Aradhna Solanki</dc:creator>
				<category><![CDATA[Automobiles]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=2314</guid>
		<description><![CDATA[Bengaluru( Karnataka) : Toyota Kirloskar Motor Pvt. Ltd. (TKM) today announced the launch of the Corolla Altis Diesel in India. The latest offering from TKM has been developed keeping in mind the distinctive requirements of the Indian customer with the basic concept of &#8216;optimum balance of performance and economy&#8217;. India is the first Asian country [...]]]></description>
			<content:encoded><![CDATA[<p><a class="highslide" onclick="return vz.expand(this)" href="http://www.brandstoday.in/wp-content/uploads/2010/07/Toyota-Corolla-Altis-Diesel.jpg"><img class="alignleft size-medium wp-image-2315" title="Toyota Corolla Altis Diesel" src="http://www.brandstoday.in/wp-content/uploads/2010/07/Toyota-Corolla-Altis-Diesel-300x210.jpg" alt="" width="300" height="210" /></a>Bengaluru( Karnataka) : Toyota Kirloskar Motor Pvt. Ltd. (TKM) today announced the launch of the Corolla Altis Diesel in India. The latest offering from TKM has been developed keeping in mind the distinctive requirements of the Indian customer with the basic concept of &#8216;optimum balance of performance and economy&#8217;. India is the first Asian country to get the BSIV Corolla Altis Diesel.</p>
<p>The Corolla Altis is available with a newly developed 1.4L in-line 4-cylinder D-4D Common Rail Diesel Engine that generates a peak power of 88.4 PS and a peak torque of 205 Nm. Toyota&#8217;s D-4D technology also used in the Innova, Fortuner, Prado and Land Cruiser 200 has earned a reputation the world-over for its high quality, durability and reliability.</p>
<p>The D-4D engine in the Corolla Altis is complemented by a 6-Speed Manual Transmission &#8211; a &#8216;first-in-segment&#8217; offering &#8211; to provide flat torque that would mean lesser gear shifting, leading to better fuel efficiency. The car has registered a best-in-class mileage of 21.43 km/l as certified by a test agency.</p>
<p>The Corolla Altis Diesel gets a differentiating sporty mesh grille, better aerodynamic characteristics, and the lowest NVH and best ground clearance in its segment. The car is available in seven colours &#8211; Silver Mica Metallic, Champagne Mica Metallic, Dark Red Mica Metallic, White Pearl Mica, Light Blue Mica Metallic, Super White and Black Mica.</p>
<p>The Corolla Altis Diesel comes in three manual transmission grades D-4D J, D-4D G and D-4D GL with competitive price tags between 10, 95, 000 and 13, 75, 000, ex-showroom Delhi. Bookings open today.</p>
<p>Speaking at the launch,  Nakagawa (MD, TKM) said, &#8220;The Corolla DNA that has been handed down for 40 years is now in its 10th Generation with over 35 million happy customers worldwide. The car made its debut in India in 2003, and now has more than 60,000 satisfied owners in the country. As part of our long-term commitment to bring the best of Toyota&#8217;s technology to India, we are very proud to introduce the Corolla Altis Diesel. The Corolla Altis Diesel has Toyota&#8217;s proven D-4D technology, and I am happy to say will have the best fuel efficiency in its segment. &#8221;</p>
<p>Sandeep Singh (Deputy Managing Director-Marketing, TKM) said, &#8220;Apart from the spacious interiors and luxury features of the Corolla Altis, the diesel variant has the best fuel efficiency, lowest NVH and the best ground clearance in its segment. Our target customers are individuals who are business professionals, in the 35 to 45 age group looking for a perfect balance of performance and economy. The launch of the Corolla Altis Diesel has enhanced Toyota&#8217;s line-up in India, and we are looking at consolidating our leadership position in the C-segment with a sales target of 10,500 units for the Corolla Altis in 2010.&#8221;</p>
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		<title>Fiat launches Grande Punto&#8217;s diesel variant</title>
		<link>http://www.brandstoday.in/2010/07/16/fiat-launches-grande-puntos-diesel-variant/</link>
		<comments>http://www.brandstoday.in/2010/07/16/fiat-launches-grande-puntos-diesel-variant/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 17:02:27 +0000</pubDate>
		<dc:creator>Aradhna Solanki</dc:creator>
				<category><![CDATA[Automobiles]]></category>

		<guid isPermaLink="false">http://www.brandstoday.in/?p=2310</guid>
		<description><![CDATA[New Delhi : Fiat India Friday launched the diesel variant of its hatchback car, Grande Punto, priced at Rs.6.79 lakh (ex-showroom Delhi) and said it is planning to develop a new small car for the Indian market by 2012. The company claimed the Grande Punto 90 HP with a 1.3 litre multijet engine will be [...]]]></description>
			<content:encoded><![CDATA[<p><a class="highslide" onclick="return vz.expand(this)" href="http://www.brandstoday.in/wp-content/uploads/2010/07/fiat_grande_punto_.jpg"><img class="alignleft size-medium wp-image-2311" title="fiat_grande_punto_" src="http://www.brandstoday.in/wp-content/uploads/2010/07/fiat_grande_punto_-300x225.jpg" alt="" width="300" height="225" /></a>New Delhi : Fiat India Friday launched the diesel variant of its hatchback car, Grande Punto, priced at Rs.6.79 lakh (ex-showroom Delhi) and said it is planning to develop a new small car for the Indian market by 2012.</p>
<p>The company claimed the Grande Punto 90 HP with a 1.3 litre multijet engine will be India&#8217;s most powerful hatchback diesel car, competing with Hyundai i20 and Maruti swift.</p>
<p>The fuel efficiency of the car is said to be 20 km a litre and will come with dual stage airbags, anti-lock braking system (ABS), alloy wheels with widest tyres in its class of cars.</p>
<p>The hatchback can also be personalized through a special accessory pack which includes rear spoiler, chrome exhaust tip and sporty aluminium pedals.</p>
<p>&#8220;The Grande Punto 90HP multijet will aim to consolidate our position with in the performance diesel segment which has been relatively untapped unto now,&#8221; said Rajeev Kapoor, president and chief executive Fiat India.</p>
<p>According to the company, the fuel-price deregulation which is fast closing the price gap between diesel and petrol will not effect the car&#8217;s sales prospects.</p>
<p>&#8220;Even in countries where diesel and petrol prices are close people prefer diesel cars over petrol because of its efficiency which saves at least 40 percent of cost,&#8221; said S. Krishnan, senior vice-president, commercial passenger vehicles of Tata motors, which is a 50 percent partner in Fiat India.</p>
<p>Grande Punto, which was launched last year, is the third offering from the stable of Fiat after Linea and Palio.</p>
<p>The company expects to double its sales figures from the current 23,000 to around 40,000 cars.</p>
<p>Fiat is also planning to develop a new small car for the Indian market by 2012.</p>
<p>&#8220;We will develop a new small car for the Indian market by 2012 for which market research is already going on. We are looking for data which shows people&#8217;s expectations for a small car of the future,&#8221; said Kapoor.</p>
<p>The new car will be developed by Fiat and not in collaboration with the Tatas, said the company.</p>
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