Ahmedabad:Himalaya Optical, one of the largest optical retail chains of India, sets the mood right for all the fashionists of Ahmedabad with its latest offering of the most stylish eye wear trend – "Flippers" from the house of the most popular French designers D STYLE, targeted at contemporary, mobile men and women.

Rounak Maniyar, Retail Head, Himalaya Optical and renowned model Ms. Shweta Patel were present for the launch.

Present at the occasion  Rounak Maniyar had quoted, "The Flippers collection come in metal frames and is fundamentally fashionable when it comes to design, colours and temple decoration. With Flippers, users don't have the hassle of carrying the pair of extra temples or spectacle along with themselves, all they need to do is to flip the temple in order to get a completely new look as per mood & attire! So changing comes easy like never before."

Rounak Maniyar also announced the most awaited upcoming event of Himalaya- Optical Shopping Month (OSM) at the event which will be launched shortly. OSM is an annual event of Himalaya Optical which is celebrated each year in the month of Jan & Feb and this is the 4th year.Mr. Maniyar said, "We have got overwhelming response from our customers in last three years of OSM and this has urged us to come up with very exciting offers this year.

Pricing & Availability: Flippers is available in different shapes & sizes in semi rim options with temples in a combination of subtle & trendy colours to suit both work place & leisure with equal ease. SO- "Why Switch When You Can Flip?" Price: Rs.2490/- onwards.

Mumbai:Super thin or blessed with curves, fair skinned or a dusky damsel..Anyone can sizzle in the colour black! This winter dazzle in Mochi's 'Dapper in Black' Collection comprising of a range of heels, stilettos, boots and wedges while the men can choose from a range of sassy formals and slip-ons.

This season is about monochromes! Pair the black stilettos for the perfect night-out look or team up the stylish boots with a bright coloured dress and stockings!

Indulge in sharp dressing – be it layered chiffon sheaths or blingy jackets, a perfect pair of mules or tie-ups as accessories will complete the look. Mochi's current range is not only stylish but also comfortable and easy to wear for longer hours.

Mochi introduces sleek and stylish formal and lounge wear for men in a variety of black – deep black to jetblack and even textured footwear.

Lace-it-up or slip on for the Sunday brunch, this collection caters to all time zones – be it office or relaxed home wear!

Make the world your runway as you sashay in black from Mochi's 'Dapper in Black' Collection.

Available: Across all Mochi outlets national

Price Range: 990 onwards

Mumbai: Its raining beer at the much awaited Great Indian October Fest in Bangalore and India’s first and largest consumer co-creation brand Inkfruit.com, will be launching a total of eleven designs of the Intoxia – Beer Contest Tees at the fest. Inkfruit.com is also the Official Merchandise Partner of the fest. The creations are sure to induce a sense of fun and excitement in people to flaunt their love for beer with their friends. 

Inkfruit.com will be having a makeover counter at the venue where people can get temporary tattoos, nail art and hair art done. There will also be engagement activities like – painting tees and bulbs.

The company had organized the Intoxica T-shirt Design Challenge last month keeping ‘beer’ as the theme of the contest. The thought behind the theme was to allow the bitter chilled frizz and froth to stir the creative imagination of the designers.

Speaking on the occasion, Mr. Kashyap Dalal, Founder, Inkfruit.com said, “We are always on the lookout for promotion of creativity in different ways and forms and we believe that TGIOF is a strong medium with which we connect to the youth. Also, the youthful and lively theme of beer is sure to set the festival abuzz . We are thrilled to be associated with this amazing festival and will continue to be a part of it in the future.”

The Great Indian October fest is India’s largest festival of music, beer, and unlimited fun. The three day event is held every year in the month of October in the city of pubs and beer lovers: Bangalore.  The fest offers non-stop excitement through an eclectic mix of activities to the discerning crowd: electrifying performances from eminent music stalwarts from across the world, lip-smacking food, unique shopping experience, display of stunning antique cars, and a dedicated gaming pavilion, which offers competitive gaming that ups the entertainment quotient by several notches.

Chennai: Fashion is one thing which has always enticed people through ages. In India, Women's western wear has become the latest fashion trend and is wooing people everywhere. Comfortable and sophisticated, they are popular among women of all age group. Easy to carry and wear, western lady apparels look elegant and graceful.

With increasing exposure of the Indian subcontinent to the Western World, the need of adopting western clothing styles and practices are getting more and more inevitable. Catering to this requisite, a wide range of entrepreneurships have sprung up across the country. Here cometh Cerise,Women's Western Wear Brand

Cerise, the Chennai based Women's Western apparel brand is promoted by Fairway Unlimited, a company specialized in women's western wear domain for 1.5 decades. Fairway Unlimited is a part of Fairway Group, an export company which for the last 15 years has believed in combining fashion and functionality. They have always believed in providing in the retail environment and to that effect their range is available in leading retail stores pro shops & resorts in US & Canada.

Cerise is the brand of Women Western Wear aimed at today's modern woman – grounded to the house because of love, yet flying the corporate skies because of the challenges involved.

Under the Cerise brand, Fairway Unlimited manufactures women western wear including but not limited to Tops, Tunics & Dresses.

Cerise' in-house design studio helps us churn out modern, urbane, yet comfortable clothing for women. Not to mention our always-willing-to-please team of fashion setters who between them have the capacity to source 1.5 million garments/year – thus, spoiling you with choices!

Styles Trends and Fabrics

Think of fashion wears? Find the cure at cerise. Cerise launched in India in 2010 and they understands looking good isn't just something you do once in a while, it's a way of life. So they've researched the western dressings, world over to find you the most flattering styles in women's western wear. From work to chic, Cerise has got women's western wear covered!

Cerise brand represents fashion, quality and value. Presenting the latest styles for work, weekend-wear and everything in between, Cerise offers quality fabrics, sophisticated detailing, and comfort trendy casuals.

Cerise' trends in women's wears are short styles in vibrant hues and trendy casuals with various effects, which are the essence of great fashion. For comfort, Cerise use a lot of stretched Lycra in party wear. This season, they have used mostly earth and light colors. Cerise designers design keeping in mind celebrity trends and free sizes.

Currently the styles in women's wear are more practical with a funky look. The balance between style and comfort is struck by using the right fabric.

Market Outlook

Cerise is trying to keep at par with international styling and trend forecasts. They can create consumer interest by providing quality products and service satisfaction. Also, a lot of direct marketing activities keep revolving around the customer to keep them engaged in the brand.

Cerise has carved a niche in the Indian retail market, targeting 16 to 25-year-old fashion-conscious women with sexy and affordable adaptations of catwalk trends. As Cerise get into that portfolio,their focus will be on product availability at the right places through building a robust distribution network.

The beauty of Cerise is its all-weather properties – keeps you cool & fresh, whatever the outside world may be conniving.

No wonder Cerise is on the top when it comes to comfortable fashion. After all, Cerise is French for cherry.

Bangalore: Europe’s leading footwear and accessories brand Pavers England has launched its Autumn Winter collection at their recently opened flagship store in Indiranagar through a snazzy fashion capsule.

The evening started with a bang with Bangalore’s well known faces walking the ramp in stylish and trendy footwear from the brand’s latest AW line. Choreographed and styled by the well-known socialite Sheetal Sharma, the store was abuzz with a lot of excited ladies.

The Pavers England A/W 2011 Collection comprises of enticing T-flats, kitten heels and penny loafers along with handbags and belts for women and moccasins, suede loafers, leather and mesh running shoes, belts and wallets for men in a veritable range of rich hues, innovative styles and elegant designs befitting the luscious season.

Pavers launched its first stand-alone store in Bangalore on 100 feet road, Indira Nagar, earlier this year. Spread over approximately 1000 sq. ft., the new Pavers store offers a unique customer shopping experience with stylish pair of shoes ranging between Rs.999.- to Rs.5499/- for women and Rs.999/-to Rs.8999/- for men .

Pavers England will be shortly opening a store at Market City Phoenix at Whitefield and has plans to open three more stores in Bangalore by March-2012. The company will have five  franchise outlets in Bangalore by March-2012 in total.

Commenting on the occasion, Mr.Utsav Seth CEO and MD, Pavers England Ltd. said, “This is a very special occasion for us as it is our first store in the city. We are really excited to be launching our Autumn Winter line here. Pavers England is known to be one of the most respected names for delivering handcrafted comfort technology with style & elegance. The collections are inspired by global fashion trends, keeping in mind the discerning customers in India. We look forward to have a long lasting relationship with the people of Bangalore”.

New Delhi : Divasa has come with a launch of wedding lehengas which offers wide range of traditional and authentic designs, it is the best place to shop for those looking for fancy, traditional, embroidered, bridal lehengas, ethnic ghagra chunnis, Lachhas, Fancy and Traditional Sarees, Designer and Embroidered Sarees, Handloom and Silk Sarees and Traditional Salwar Kameez.

Divasa is a wholly owned subsidiary of Devta apparels based in Chandni Chowk, the most dedicated and professional company into retail, wholesale, manufacture and export of appealing and exemplary Indian Sarees, Salwar kameez and wedding lehengas.

Divasa has come with a launch of wedding lehengas which offers wide range of traditional and authentic designs, it is the best place to shop for those looking for fancy, traditional, embroidered, bridal lehengas, ethnic ghagra chunnis, Lachhas, Fancy and Traditional Sarees, Designer and Embroidered Sarees, Handloom and Silk Sarees and Traditional Salwar Kameez.

What makes Divasa bridal wears unique in their imaginative designing with highly intricate embroidery? Divasa has set up his own design unit where expert designers draw up designs for every single piece. The brain besides this ever growing venture is Mr Vivek Aggarwal who itself is a creative designer known for his design and quality of fabric used.

"There is a large selection of designer sarees, bridal wear, wedding lehenga choli, different cut salwar kameez in the extensive collection of fabrics like georgette, satin, brasso, net, and so on. These items are made taking into consideration the latest fashion trends in the market and can be worn on a variety of occasions" says our designer Vivek Aggarwal.

Pricing Information and availability : Not available

Bangalore: Maui Jim, the fastest-growing polarized sunglass manufacturer in the world today unveiled their latest collection of sunglasses named 'PILOT'.  The range is a perfect fashion accessory for the season exuding classic charm and expressing individual style in a more imaginative & evocative way.

The frames have been enriched with double bridge modified aviator that compliments many facial shapes and gives a unisex appeal. Sturdy, noncorrosive yet light weight, the PILOT delivers a confident fashion statement, whether being worn for more formal occasions or lounging by the pool. This eye wear collection with its reverse groove design presents a chic rimless look and fits perfectly. The PILOT range is available at all leading optical stores in the city and is priced at Rs. 12,080/.-

The PILOT collection is fused with design, elegance, and features the trademark PolarizedPlus2 technology that enhances color and eliminates glare. The glasses are available in three different styles: PILOT Silver frame with Neutral grey lens, PILOT Gold frame with HCL Bronze lens and PILOT Gunmetal black with Maui-HT lens.

It is perfect for Sports, outdoor activities and everyday wear — lens treatments and frames are saltwater safe. Semi-rimless aviator for an unobstructed view and superior protection against wind, sun and glare as it covers the complete periphery of the eye. And it is shaped with modified aviator teardrop frame that hugs the head and compliments a range of facial shapes.

The Luxury Brand 7 For All Mankind has recently introduced its Kids collection in India. Inspired by the sophistication of today’s youth, 7 For All Mankind’s children’s collection features a variety of styles with youthful washes in an autumnal color palette including rich indigos, military-inspired greens, grays, blacks and browns.  Combined with imaginative details, 7 For All Mankind creates a Fall collection that is sure to please the back-to-school crowds.

The fall collection for girls features an array of both fashionable fits and traditional favorites. Taking its cue from the women’s line, popular fits like the Dojo, Kaylie and Roxanne are offered in mini versions. For the true fashionista, our Skinny becomes a wardrobe staple in a clean dark rinse, worn indigo and classic black. For girls that crave something beyond denim, our skinny Cargo with utility pockets come in the perfect fall hues of faded olive and grey cement. Cords in Coffee and Castlerock, a rich charcoal grey, add texture to her wardrobe. Acute attention to detail delivers our Skinny in sateen in military-inspired colors with fun zipper details at the pocket and ankles.

The boys’ collection combines innovative washes, ease and style. For the boy who craves comfort, the Relaxed, Austyn and classic A-pocket aim to please. The future heartthrob will love the sophisticated Standard in classic washes like New York Dark as well as cord varieties in easy to wear in light grey or dark charcoal. Taking it up a fashion notch, the wanna-be rockstar will love to pair the Slimmy in Black or faded blue ‘Kensington’ with his graphic tees. 

For the newborn, 7 For All Mankind offers adorable gift sets that will be on every new mother’s wish list. Cotton onesies in grey and white are paired with knit jeans in a choice of two washes for boy or girl. A matching bib set, in light and dark indigo shades, along with the Baby’s 1st Jean complete the newborn collection and take baby through the first year.

The fits, fabrics and washes of this collection were carefully chosen to compliment one another, while also proving fashion can be fun for any age. Back pocket treatments, from unique stitching to crystals, add texture and excitement. Combining all of these elements truly helps to create a fun-filled collection for kids all over the world.

   
Price: On Request

Availability:
7 For All Mankind Exclusive Store G-10, Select Citywalk Mall, Saket, New Delh
Kidology Shop #264, DLF Promenade Mall, 1st Floor, Vasant Kunj, New Delhi

Bangalore: The festive season brings in much-needed reasons to let your hair down and party and that’s exactly why you need to head to your nearest GUESS store! The Autumn Winter 2011 collection for GUESS is out in stores and it’s time to dress up in style. Bring out your inner style icon and please the fashion police by playing to the trends of the season.

Girls, it’s time to give in to your wild side and play around with a whole lot of animal prints – figure-hugging dresses, long silhouettes and jeggings! And that’s not all. Hot shorts, jumpsuits and maxi dressesin a hue of party colours that are guaranteed to make you the diva you always wanted to be.

Slim fit denims in an array of earth tones and tops to brighten up your days and nights – that’s what the new collection from GUESS has for you this time.

For the boys there are sleeved shirts in shades of slate and grey and tee-shirts with funky lettering and graphics to draw all those admirable eyeballs. Classic and stone-washed denims complete the party look this season.

GUESS is brought into India by Planet Retail Holdings Pvt. Ltd. Planet Retail has always been at the forefront of retailing in India – setting new industry standards, venturing into uncharted territories and launching revolutionary retail concepts to provide an extraordinary shopping experience to the customers.

Some of the other premium international brands brought into India, by Planet Retail, include Accessorize, Nautica, Next, Debenhams, etc.

Pricing Information: Not Available

A baby's first step is the most awaited and cherished moment in a  parent's life. Seeing the baby walk into a cute pair of booties can just enhance the joy of watching those little steps. Gini & Jony, the high fashion kids brand, comes out with their new and exclusive Happy Feet collection. For the cutey toes of your little wonder  and for the eternal joy which you get while watching your baby's first walk.

These booties, sandals, shoes and ankle shoes are available in cute colours like pink, red, blue and purple  with charming prints like polka dots, checks, stripes and more. From the first wobbly walk to the pitter patter of those tiny feet,  you can choose the best quality footwear suitable for infants, babies and children at Gini & Jony.

It is essential to ensure that their feet get the right support and protection throughout childhood to enable them to grow and develop in a healthy way. At Gini & Jony, utmost care is taken with respect to the material, comfort and style of footwear. The "Happy Feet" collection is designed with Padded uppers and insoles for the comfort of kids' feet. The fabrics and foam used are breathable and the metal fittings used are non-corrosive. The whole manufacturing process is carried out carefully and effeciently, considering the tender skin of the young ones.

As a brand, Gini & Jony ensures that the entire make of the booties will consist no harmful materials or fabrics, which may cause the slightest damage to the baby skin.

So rush those twinkle toes to your nearest Gini & Jony store, match and grab the best pair of Gini & Jony's Happy Feet Booties.

 Age Group: Bootee Size Chart :

Size                     Age Group
S4                        6 Months to 1 Yr.
S5                        1 yr. to 1½/ 2 yrs.
S6                        2 yrs. To 2½ / 3 yrs.
S7                        3 to 3½ yrs

Product offerings and Price  :

Sandals: 399/- Rs.
Shoes: 499/- & 599/- Rs.
Ankle Shoes: 599/- Rs.

Availability: Currently available in select Gini & Jony stores