Archive for the Category ‘Brand Research’

Celebrities a lazy alternative to branding:Book

Celebrities a lazy alternative to branding:Book

Mumbai : Celebrity endorsement has become another name in the world of advertisement. Almost every company is roping in famous celebrities to increase the sale of their brands. But is it working?
A recent research conducted among over 1000 adults in India reveals that while celebrity interest among consumers is high, multiple brand endorsements by celebrities [...]

January 9, 2010 | Posted in Brand Research | Read More »

Rural India to fuel Two-wheeler Industry Growth

Rural India to fuel Two-wheeler Industry Growth

The Indian two-wheeler industry finds itself amongst the list of casualties of the global financial disaster. Job-losses, pay-cuts, low consumer confidence and cautious stance of vehicle financers has had an adverse impact on the domestic two-wheeler sales that registered a modest 2.6 % growth in financial year 2008-09 (FY-09) over FY-08. Of late, cheaper petrol, [...]

June 25, 2009 | Posted in Brand Research | Read More »