NCR: Shipra Mall, the largest mall in NCR and a one stop destination for entertainment and leisure will be organizing the biggest flash mob in India with the youth of The Art of Living organisation to commemorate our country’s 63rdRepublic Day on January 26, 2012 between 1 to 2 pm at Shipra Mall. 700-1000 youth is expected to participate and groove on the tunes of patriotism to make this colossal event successful. Shipra Mall is also attempting to make India’s biggest Mall event

Youth from all over Delhi NCR is invited to participate in India’s largest flash mob!

Speaking on the occasion, Mr. Manik Dhodi, Vice President (Retail & Hotels) Shipra Group said, “Our initiative of organizing India’s largest flash mob on the occasion of Republic Day is an effort to involve youth and prompt the spirit of patriotism across our fellow Indians. I hope we receive huge participation and the event is a success.”

Mumbai: This December jingle all the way to fun, frolic and festivities as Disney and Inorbit Malls bring you the -‘Winter Wonderland’. Starting December 22 to January 01, dance, music, games and several special performances will make this Christmas celebration a special one at Inorbit malls (in Malad, Vashi, Pune and Cyberabad). 

To kick off the Winter Wonderland celebrations, Disney is bringing its beloved Princess Cinderella and her Prince Charming as special guests of the festivities. Little Princesses can put on their dancing shoes and be a part of this very special experience as Cinderella and Prince Charming star in eight live shows in Mumbai and Cyberabad. Every show will comprise of storytelling session, a very special Waltz performance by Cinderella and Prince Charming, followed by special meet and greet with fans.

Lucky Cinderella fans get to live their own Princess experience with an opportunity to undergo a make-over with Cinderella’s helpers and a chance to bag Disney Princess products.

Bright lights, Christmas decoration, artificial snowfall and a 16-feet tall Christmas tree will adore the malls along with various fun Disney zones. Kids can participate in various interactive games and win exciting Disney branded goodies every day. They can also participate in interesting activities like art and craft with Mickey and friends, racing with Disney Pixar Cars, fun with Phineas and Ferb, animations workshops, comic reading, theatricals, dance workshops and storytelling (every Friday, Saturday & Sunday).

In addition, there will be special shopping offers such as ‘shop for Rs. 2000/- and get Disney dollars redeemable at your favourite zones’ as well as ‘get a chance to win a family package to Hongkong Disneyland’. Furthermore there will be tattoo and caricature artists with nail art, hair art and face painting for a perfect fun filled evening.

During this time kids and families are invited to donate toys through the gift-a-thon programme which will run all through 10 days.

Taking about the extravaganza,Kishore Bhatijha, Chief Executive Office, Inorbit Malls said, “It can’t get bigger than this. We, at Inorbit Malls believe in setting up trends for others to follow. Our events offer a unique blend of activities and enthusiasm that enthrall our consumers and retailers year on year. We believe in offering exclusive yet elusive events such as Winter Wonderland that no other player in the country has ever organized. We have received tremendous response from our consumers & retailers the moment we announced our seasons’ festivities. We will continue to create events that will bring a unique flavor to the overall shopping experience of our patrons.”

“We are excited to bring the Disney Magic to our fans in India. Creating memorable experiences for kids and families is at the heart of everything we do at Disney”, said Avinash Pant, Executive Director, Marketing, The Walt Disney Company (India). “On this special occasion of Christmas, we look forward to entertain and engage our fans with exciting and fun-filled activities”, he added.

Mumbai: Indian cricketer Yuvraj Singh was Tuesday named brand ambassador of global sport and lifestyle brand Puma.

Yuvraj said he was proud to be associated with a global brand like Puma.

"A brand like Puma needs no introduction. It gives me immense pleasure and satisfaction to be associated with them. For me, joy and passion are the most important elements of cricket and this drives me to continually improve myself as a cricketer and as a person. Puma shares these same values and I am looking forward to this alliance."

Speaking on the occasion, Puma India's managing director Rajiv Mehta said: "Yuvraj Singh is the quintessential athlete for Puma. He epitomises the youth with his forthright personality, which exuberates confidence. He is an all-rounder and his versatility allows the youth to connect to him instantly. With his talent and charisma, Yuvraj is an aspirational personality and an ideal choice to represent Puma."

New Delhi: Dettol, one of the most trusted brands from the portfolio of Reckitt Benckiser today engaged over 900 students to educate them about the six steps to proper hand wash at Green Fields School, Safdarjung Enclave, New Delhi. The extensive educative programme engaging the huge students' gathering was a part of Dettol's continued endeavour to promote good hygiene practices among the people at large.

School Health Annual Report Program (SHARP) a Delhi based National NGO, is the partner in the national Dettol School Handwash Program. SHARP's educator, Parul Saini, today at Green Fields School educated the students and demonstrated the correct way of hand washing. The assembly of over 900 students also took a pledge to always follow a proper hand wash regime. A 'Dettol 100% attendance certificate' for students with regular attendance in school along with a first aid kit & posters depicting proper hand wash techniques was presented to  Minni Khanna, Principal of Green Fields School.

This is a milestone in the journey of Dettol and Sharp covering over 2 lac students in 700 schools in 10 cities.

Dr. Narendra Saini, India representative, Global Hygiene Council presenting the Dettol 100% certificate to the Principal said, "Simple hand washing is one of the most effective ways to stop the spread of germs. Every time we touch something or someone, we can transfer germs into our bodies to and from our hands.  If we remember to wash our hands at certain important times and after select activities during the day, we can substantially reduce our chances of becoming ill. Dettol Liquid Handwash would ensure that your hands are completely clean and reduce the risk of infections."

Chander Mohan Sethi, Chairman and Managing Director Reckitt Benckiser India Ltd, said that "For Dettol, our primary focus is to provide protection against germs and infection for a healthy life. Children or the young students are in their tender age. While being in the class or outside or at home they are quite vulnerable and susceptible to infections. This is also the right time when it's easy and important to inculcate healthy and hygienic habits in them. It became imperative for Dettol which is considered as the gold standard for protection against germs and infections to make these young students learn and follow the six basic steps to clean hands."

Maneka Sharma, Director SHARP NGO added "It has been estimated by UNICEF that Diarrhea and Pneumonia together account for almost 3.5 million child deaths annually which can be reduced by 50% through proper hand washing with soap. SHARP in this endeavor is partnering with Dettol to implement the school Hand wash program across India."

In the past years Reckitt Benckiser has taken pioneering initiatives in the Indian market, which is heterogeneous and experimental in nature. Riding on specially developed platforms like Global Hygiene Council, New Mother Programme, School Handwash Programme and Hospital Programme; Reckitt Benckiser has made pioneering initiatives on Dettol to promote the idea of proper health and hygiene. This has ensured Dettol maintaining its leadership in India.

With an aim to generate awareness on good hygiene practices that are essential to reduce the risk of infections; in the year 2006, Dettol also
launched Dettol Surakshit Parivar (DSP), a nationwide campaign, in association with the Indian Medical Association (IMA).

Dettol, one of the most trusted brands from the portfolio of Reckitt Benckiser has launched the Dettol Liquid Handwash in a new packaging avatar bundled with new benefits.  The Dettol Liquid Handwash range that gives effective protection against a wide range of unseen germs daily will now be available in an all new, contemporary, and easy to hold shape, new improved fragrances and stylish new packaging.

Dettol Liquid Handwash has four variants including Dettol Skincare, Dettol Fresh, Dettol Sensitive and Dettol Original which comes with new formulations and better lather. All the four variants are available in pump packs of 250ml and / or 135ml. The new handwash bottles come with a wider pump for easier use and a wider mouth for easier refill. The refill packs are also available in 185ml and 900ml.

New Delhi : Cadbury India, which recently launched the iconic biscuit brand Oreo in India, flagged-off its Oreo Togetherness initiative. Symbolizing moments of family togetherness, the Oreo Togetherness bus will travel across the country as part of a movement that will provide parents with a platform to bond and will encourage them to spend more time with their family.

The Oreo Togetherness bus will travel across nine cities – New Delhi, Mumbai, Bangalore, Ahmedabad, Pune, Lucknow, Hyderabad, Kolkata and Mysore.

Flagging-off the bus from the Capital, Chandramouli Venkatesan (Mouli), Director – Snacking & Strategy, Cadbury India, said, “I am delighted to be present here today to unveil ‘Oreo Togetherness’, the first movement of its kind that will engage parents and children across the country and provide them with unique opportunities to create memorable moments of togetherness. We aim to take this Oreo Togetherness to millions across India, thereby encouraging family bonding by providing busy parents with a fun opportunity to spend time with their children.”

Bringing the Oreo Togetherness movement to life are the special activities planned in and around the bus. Parents will be encouraged to take the Oreo Pledge, which stands for a promise to spend more time with the children. Making the zone even more fun for families are various interactive activities based on Oreo’s much-loved ritual of “Twist-Lick and Dunk”.

Earlier this month, Cadbury India also unveiled findings of the ‘Oreo Togetherness Quotient’, a first of its kind survey by research firm Nielsen, that maps Indian families’ views on the evolving parent-child relationship in the dynamic Indian society today. Conducted across 6 Indian cities (Mumbai, New Delhi, Bangalore, Chennai, Hyderabad and Kolkata), the survey highlights how parents today are craving more time away from their hectic work schedules so that they can spend those extra hours with their children. With the changing fabric of the urban Indian society, the parent-child relationship has seen a transition as well and the survey captures this change in thinking:

• Not even half (47%) of all the mothers feel that the father in today’s world is extremely involved with their child
• 52% of parents expressed that they would like to have more knowledge on being a better parent
• Only 57% parents agree that it is the joint responsibility between the two parents to bring up a child
• 69% of the fathers say their work-life balance does affect the level of involvement with their child
• A mere 44% of fathers and 43% of mothers are very satisfied with their work-life balance
• Only 55% of parents are very satisfied with their current level of involvement in their child’s life

Recognizing this gap between desired time and actual time spent between parent and child, the Oreo Togetherness movement is an attempt to create awareness about the need for parent-child bonding by creating platforms that will excite children and encourage their parents to spend quality time with them.
 

Mumbai: The world's premier Scotch whisky brand and the No 1 selling premium Scotch brand in India – Teacher's will now be available in a new exclusive and contemporary look. What doesn't change is the same uncompromising spirit. The new look forms part of a global refresh exercise to make Teacher's contemporary and recruit new consumers into the brand franchise. Teacher's is a Power brand within the Beam portfolio and this new look stays true to its heritage and genuine quality while staying relevant to successive generations of Scotch aficionados.

This bold, confident new look adds a new aspirational touch to "The spirit of achievement" and is inspired from the Teacher's adage that true achievement is not resting on your laurels but striving for the next high. Teacher's is a destination brand for consumers looking for fine taste. Over its 181 year history, Teacher's has had a history of innovation and has changed its packaging over the years with an objective to keep the brand relevant contemporary to the ever evolving Scotch consumer. In 1913 Teacher's patented "the self opening bottle". This innovation essentially a tapered cork with a rim gave Teacher's a 15-year lead over its rivals.

Harish Moolchandani, CEO & Managing Director, India and Indian Sub Continent, Beam Global Spirits & Wine said, "Teacher's has grown to its pre-eminent position by staying true to its heritage and quality. And equally importantly, by embracing change and remaining relevant to successive generation of Scotch connoisseurs who appreciate a fine dram. The same uncompromising spirit, is now in a bold, confident, more premium look that refreshes our brand and brings us closer to the high standards set by William Teacher's."

The new Teacher's Highland Cream bottle now has broader more masculine shoulders, an enhanced bulbous neck adding to style, with William Teacher's WT insignia proudly embossed adds to authority and reinforces quality. Both the bottle label & the packaging moves away from the traditional all beige look to a new black, white & burnished gold look which shows more liquid and looks elegant and contemporary – representing the new Teacher's consumer.

Teacher's 50, the 12 year old blend from the house of Teacher's retains its old all black & gold look but adapting to the new packaging style and bottle.

Alistair Longwell, Distillery Manager, Beam Global UK Ltd, Ardmore Distillery, said, "The stylish new packaging for Teacher's accentuates all that is good about this iconic Brand. The boldness of the new bottle design, incorporating the prominent Teacher's insignia on the bottle front and the Teacher's name itself down both sides, together with the sleek profile of the new, contemporary label, allow every consumer to clearly see the quality that is present in every bottle – the finest blended Scotch that William Teacher was proud to put his name to."

Teacher's has three premium expressions available in India including Teacher's Highland Cream, Teacher's 50 and Teacher's Origin. Teacher's Origin celebrates William Teacher's origin as a fine blender of Scotch whisky. It is a premium scotch blend that contains 65% malt, greater than any other standard blend and is maturated in 19th century styled Quarter Casks which impart upto 30% more maturation resulting in a rich and smooth taste. The heart of Teacher's Origin is Ardmore Malt Whisky which imparts a more traditional peat smoke flavour and rich robustness

Kolkata: Linc Pen, one of the leading players in the organized sector of the writing instrument industry, today announced its association with the Red Chillies Entertainment production youth film ‘Always Kabhi Kabhi’ at an interactive event in Kolkata.

The young star cast of the movie, Ali Fazal, Satyajeet Dubey, Giselli Monteiro, Zoa Morani was present on this occasion at Inox City Centre, Salt Lake City.  Mr. Deepak Jalan, MD, Linc Pen unveiled a special edition Glycer Pen, co-branded specially for the movie Always Kabhi Kabhi, in the presence of the ensemble cast. The star cast & the movie director Roshan Abbas thereafter autographed the movie posters.

The unveiling was followed by some interactive game of “Sketch Charades”, where the comparer gave the audience sketches from which they had to guess the correct school item. The winners were given away prizes sponsored by Linc Pen.

Deepak Jalan, speaking on the occasion said, “Linc Pen is happy to be associated with this movie. We have a long standing relation with Mr. Shah Rukh Khan and decided to extend our association to his movie production as well. Moreover this is a youth centric movie and our primary target audience is the school going youth.”

Mumbai: Godrej Expert has  announced the re-launch of its brand, with a dazzling mission to make its 4 crore consumer base happier and invites more people to colour their hair.

The New Godrej Expert range is now available in three Colour+Benefits variants – Original, Care and Advanced.

Godrej believes after considerable research that consumers are evolving and need more than just a hair colour. Godrej through this re-launch delivers the most sought after benefits; long lasting colour, range of shades and the promise of soft and strong and happy hair!

Godrej Expert Original trusted by over 4 crore consumers is now available in a new pack. With the time-tested Colour Lock Formula, it is available in Natural Black shade and is priced at Rs.12 per sachet.

Godrej Expert Care is a herbal-based formulation with heena and amla. It cares for hair and keeps them strong while colouring them. At Rs.15 per sachet, the Godrej Expert Care range is available in three shades – Gentle Black, Natural Brown and Burgundy.

Godrej Expert Advanced for the 1st time ever, brings a Pro-Gel formula with a gel like consistency which does not drip and is easy to spread. It also packs in triple conditioners, which make hair soft and beautiful while adding an attractive coat of colour. Priced at Rs.15 per sachet, the Godrej Expert Advanced range is available in three shades – Gentle Black, Natural Brown and Burgundy.

Nisaba Godrej, President, Human Capital & Innovation, Godrej Industries, says, "While we enjoy being India's leading hair colour brand and the pioneers in the hair colour category, we don't rest easily on our past glory. We're constantly reflecting on how we can use technology and research to ensure that we evolve our brands with the ever changing need of our consumers. Providing differentiated solutions along with happiness is our endeavour".

Speaking about the re-launch, A. Mahendran, MD of GCPL says, "The re-launch of Godrej Expert is a breakthrough innovation that will fuel the growth of this category. Moving from a shade-based varianting strategy to benefit-based approach has brought about the genesis of the Godrej Expert range available in Original, Care & Advanced variants. This launch will be promoted through the 'Happy Hair, Happy You' nationwide communication campaign."

With the new range of products that do much more than hair colouring, the brand's mission is to making hair happy. Happy hair means happy people! Godrej Expert is the market leader in its category and enjoys very high brand equity amongst its 4 crore consumers, making it the highest distributed brand in the category. After all, it is one of the fastest selling hair colour brand with sales of 8 sachets per second!
 

Percept ICE assisted Mercedes-Benz India launch the SL 350 and the GL 500 4MATIC at the Taj, New Delhi, further re-iterating their position of offering the widest product portfolio for the Indian luxury car market. The SL-Class, one of the most legendary cars in the Mercedes-Benz stable, derives its DNA from the legendary 300 SL ‘Gullwing’ and has always been a favourite among automobile aficionados across the globe. The GL 500 is amongst the most powerful SUV in Mercedes-Benz’s portfolio and it strengthens the company’s presence in the increasingly popular SUV segment.

Percept ICE’s scintillating launch event for Mercedes Benz showcasing the cars aimed at projecting individualistic dynamism of the brand with its handcrafted luxury and road dominating experience. The SL300 depicted the 2 in 1 concept portraying Perfection, Passion, Power, Success and Confidence and the GL500 depicted the car’s balance between ruggedness and luxury targeting consumers that love adventure, exploration, power and freedom

The Event concept was based around alter egos, as some Individuals are on the quest for luxury, convenience and style, while another segment is on a quest for adventure, freedom and power. Percept ICE unveiled the two most desired consumer alter egos while showcasing the SL Class and the GL 500. The concept had been developed with the objective of creating a central theme to highlight the two distinctly different cars being launched.

Commenting on the successful launch Ms. Meera Mull, Senior Manager – Brand Activation, Percept ICE said, “The launch of the super sexy Mercedes SL and GL cars was powered by an end-to-end LED in a watch-out format technology. The idea was to give the media a larger-than-life kind of feel of this exotic product. The graphics and the AV preceding the launch were designed to showcase the USP of the models and the brand positioning of these smoking hot cars. “

Mr. Peter Honegg, Managing Director & CEO, Mercedes-Benz India said, “The SL 350 and the GL 500 are two of the most popular offerings in our portfolio. Both the cars have unique USP’s. The SL-Class with its styling, performance and handling abilities has won hearts globally. We are glad to introduce the SL-Class which is sportier, aggressive, and of course packed with benchmark Mercedes-Benz safety features and technology. On the other hand the GL 500 being one of the most powerful SUV’s in the world is ideal to suit the tastes of the growing number of off-roading aficionados in India. I am confident that both the vehicles will woo auto enthusiasts, critics, customers and media alike.”

The SL Class complements passion, quest for perfection and pursuit of personal success while the GL 500 meets with the same sense of purpose when you seek to follow the road less traveled and fulfills your desire for adventure as you tread on the unbeaten path. Yet, both products are bonded with the same perfection, innovation and style that are intrinsic to the Mercedes brand character as a whole. Both cars have the same precision and craftsmanship that is signature to Mercedes and yet both have such contrasting spirits – like ALTER EGOS.
 

New Delhi: Staying true to its promise of educating masses about hygiene habits, Dettol, India’s most trusted brand since 1933, organized for free health checkup camps on 8th May, 2011 in celebration of Mother's day in Delhi.

Around 7000 people attended these free health check up camps organized by Dettol in association with Indian Medical Association (IMA) for ‘mothers’ at over 40 hospitals and clinics across Delhi. Celebrating the mother’s day and saluting the motherhood, Dettol organized these free health check up camps at over 400 hospitals and clinics across India at Delhi, Mumbai, Bangalore, Hyderabad, Trivandrum and Chennai.  Approximately 15000 to 20000 women were examined free of cost as part of the initiative. Health experts emphasized on awareness about breast cancer, immunization of children and expecting mothers, nutritional diet and a minimum of 3 years gap between two children amongst women.

Mr. Chander Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser, India said that; “As an industry leader Dettol has come forward to fight against the biggest challenge – low level of awareness about hygiene. For this initiative Dettol has collaborated with health experts across the capital to provide free health checkups and consultation. With this initiative we aim to connect with as many households as we can.”

Dettol being the industry leader believes that educating a mother is educating the whole family. This campaign is yet another initiative taken by Dettol to educate households on habits that would protect them from illnesses caused due to lack of proper hygiene.

The Dettol Surakshit Parivar is one such programme that was started by Reckitt Benckiser a few years back, through which the brand reached to over a million new families. The programme continues even today in several parts of the country. Similarly, the brand also took the initiative to spread awareness on epidemics like Swine Flu amongst the masses. The belief that the public at large has instituted in Dettol makes the brand even more responsible towards educating the masses on health and hygiene.