Archive for the Category ‘Brand Pulse’

Vivel Active Fair launches face hunt

Vivel Active Fair launches face hunt

Kochi: Vivel Active Fair, the complete fairness cream launched recently in Kerala, has received encouraging consumer acceptance in just a couple of months. Celebrating the auspicious occasion of Onam, Vivel Active Fair presents “Big Break” to all the young women in the Kerala. Vivel Active Fair Big Break is an extraordinary once in a life [...]

Scandic Food to take Sil brand to 800 cities

Scandic Food to take Sil brand to 800 cities

Mumbai: Scandic Food India Private Limited is looking to rejuvenate the Sil brand by increasing its presence to 800 cities in this fiscal from the present 250. The Pune – based company bought the Sil brand from Marico Industries two years ago. “The company is now taking to contract farming to steady the supply of [...]

Awaaz to honour ‘India’s Most Preferred Brands’

Awaaz to honour ‘India’s Most Preferred Brands’

Mumbai: CNBC AWAAZ will honour ‘India’s Most Preferred Brands’ at the sixth edition of ‘Consumer Awards 2010’ to be held at the Taj Lands End, Mumbai on June 28, 2010. The theme of this year’s awards is aptly titled ‘Made for India, Made by India and Made in India’, celebrating not only the popularity of [...]

Coca-Cola to take energy drink ‘Burn’ to top cities

Coca-Cola to take energy drink ‘Burn’ to top cities

New Delhi : Beverages maker Coca-Cola India Wednesday said it plans to take its premium niche energy drink ‘Burn’ to other top cities of the country beyond Mumbai, Delhi and Bangalore in the next few months. “Challenge for ‘Burn’ is different. I cannot say it is a product for the masses. It is a product [...]

Tata Tea rebranded as Tata Global Beverages

Tata Tea rebranded as Tata Global Beverages

Mumbai: Tata Global Beverages Ltd. This is the new name chosen for the tea company of India’s largest corporate house after having made many big-ticket acquisitions and expanded its portfolio to include products like coffee, energy drinks and mineral water. “The board has approved a change in the name of the company from ‘Tata Tea [...]

Mountain Dew Dons a New Look

Mountain Dew Dons a New Look

Lucknow :Leading food & beverage manufacturer PepsiCo India has once again demonstrated its edge in packaging innovation by launching the first ever Mountain Dew Grip pack globally. The unique packaging innovation that will glorify the experience of drinking Mountain Dew in a whole new will be available in 600 ml PET at an attractive price [...]

Milano launches new TVC featuring Hrithik

Milano launches new TVC featuring Hrithik

Mumbai: Indrajit Nattoji, the Nex-Gen Director begins the shooting of Milano’s new Television Commercial with Hrithik Roshan at the Mehboob studio. The new Ad features Hrithik in an altogether new Avatar of a Roman Emperor. The girl opposite Hrithik is a never-seen-before-face in India. “Scarlett is an English model who can act too, since that [...]

Dettol launches healthy habits campaign

Dettol launches  healthy habits campaign

New Delhi: Dettol, one of the most “trusted protection” brand from the stables of Reckitt Benckiser is running a year long campaign, to promote healthy habits in the country. The new campaign is based on Hygiene Promotion & Illness reduction study conducted in South Africa. Dettol together with Health experts took an initiative to educate [...]

Fiama Di Wills Bathing Bar Is Product Of The Year

Fiama Di Wills Bathing Bar Is Product Of The Year

New Delhi: Fiama Di Wills, India’s leading premium personal care brand offering a range of Shampoos, Conditioners, Bathing Bars and Shower Gels has bagged the prestigious Product of the Year Award in the soap category for their new product the Fiama Di Wills Transparent Gel Bathing Bar. Celebrated Bollywood actress Deepika Padukone, the brand ambassador [...]

Bingo! Snacks launches new website

Bingo! Snacks launches new website

Bengaluru : ITC Food’s Bingo! snacks have launched a new website for its hot and spicy potato chips flavor – Bingo! Red Chilli Bijli. The site is an extension to Bingo!’s ongoing campaign on its Red Chilli Bijli flavor which also included a TV commercial that received a tremendous response from the consumers and media [...]