Tweet For many social network users, Twitter is both a water cooler and a complaint department. Although most are there to engage with peers, many consumers are using Twitter to talk about their experiences with brands—and from time to time share their grievances. As more and more brands have joined Twitter, consumers’ expectation for interaction [...]
Tweet New Delhi : When it comes to enjoying a drink, Indians have become more sophisticated with 82 percent of the people preferring red wine, according to a survey across three cities released Wednesday. The Wine Study 2010 by the Nielsen found that wine has a more stable base of consumers and are the category [...]
Tweet New Delhi : The pen just can’t be written off. Branded fountain and ballpoint pens have no dearth of takers in India and sales are rising despite high prices and the growing use of computers, cell phones and the internet. “The luxury pen segment in India is growing and a good brand or a [...]
Tweet Mumbai : Celebrity endorsement has become another name in the world of advertisement. Almost every company is roping in famous celebrities to increase the sale of their brands. But is it working? A recent research conducted among over 1000 adults in India reveals that while celebrity interest among consumers is high, multiple brand endorsements [...]
Tweet The Indian two-wheeler industry finds itself amongst the list of casualties of the global financial disaster. Job-losses, pay-cuts, low consumer confidence and cautious stance of vehicle financers has had an adverse impact on the domestic two-wheeler sales that registered a modest 2.6 % growth in financial year 2008-09 (FY-09) over FY-08. Of late, cheaper [...]