Kolkata :Emami Limited has announced the launch of crème based hair colour range titled as ‘Emami Hair Life Crème Hair Colour’ and powder based hair colours as ‘Emami Hair Life Powder Hair Colour’.

Emami is eyeing for a pie of the Rs 1000-crore hair colour market in India with the launch of hair colours. The competition will now hot up with another entrant joining the fray.

These new products from Emami’s stable will provide one-stop hair-care solution giving hair an extra life- with the henna based, sulphate free moisturizing formula and ammonia free powder colours. Emami’s exclusive Natura Science Technology developed by Emami Hair Care Research Institute, helps providing nourishment and color. The result is vibrant, luminous colours that looks stunning and hair that is damage free. The anti fade technology keeps the hair colour vibrant for a longer period of time ensuring 100 % percent grey coverage.

Emami Hair Life Hair Colour is for both men and women who love to give their hair a natural hue. It is the ideal colour that gives real hair beauty, without the risk of being harmful to the hair .In tune with today’s trends the colours will promote fearless fashion while imparting the goodness of nature’s own ingredients like Hibiscus, Almond and Blackberry.

Four glamorous fashion shades are being introduced in the crème collection i.e. Hibiscus-Burgundy ,Almond-Natural Brown ,Copper Brown , Dark Brown and Blackberry-Natural Black.

For the powder colours the shades are: Hibiscus-Burgundy ,Almond-Natural Brown ,Golden Brown and Blackberry-Natural Black.

The ‘Hair Life’ hair colours will be launched nationwide in phases beginning from West Bengal. The cream hair colour shades are available in packs of 120ML with introductory price of Rs. 80/- and 59ML with an introductory price of Rs. 45. The powder hair colour range is available in 15G sachet packs priced at Rs. 20/-.

The range offers consumers not just innovation in products, but also the convenience of usage delivered through internationally designed packs that include trays for securing the inner contents. The packs also have applicator brushes and 2 pairs of gloves ease of colouring and retouching.