Maruti Suzuki has introduced the automatic variant of its most fuel efficient car A-star. Already setting the standards with its best in class fuel efficiency since 2008, the automatic variant of A-star is poised to power through Indian roads and create a new benchmark for automatic hatchbacks in India. With the automatic version of the car, Maruti wants to cater to the growing number of medium to large city customers looking for automatic hatchbacks, which are limited in number at present.
The A-star automatic customer will be able to enjoy an enhanced 360 degree driving experience. The 4-speed Automatic Transmission will help drivers glide effortlessly through city traffic, without gear shifts and also superior fuel efficiency of 17 km/litre. The A-star automatic comes equipped with host of features like Advanced 998 CC K-Series Engine, Superb Mileage, Class-Defining Pick-Up, Sporty looks, Aerodynamics Styling, ABS and Height-Adjustable Driver’s Seat. The car comes with advanced A-shift technology and is priced very competitively, to suit the customer pocket.
Announcing the launch of Maruti A-star automatic, Maruti Suzuki India Chief General Manager- Marketing Shashank Srivastava said “We see a growing market for automatic transmission cars in India, as traffic congestion is increasing day by day resulting in driver fatigue. Moreover, automatic transmission is known to have the advantage of lower risk of wear and tear of the car in the long run. Through this new variant, our consumers will be given the perfect opportunity to enjoy both fuel-efficiency and a clutch free drive experience.”
He further added that “A-Star is a trendy car for the new age generation and we are confident that it will capture the imagination of today’s generation and provide them with an enhanced driving experience, at a far more competitive price, backed by superior technology and more features. A-star automatic offers everything any discerning Indian car buyer could want in a hatchback at a price point that represents uncontestable value for money”.
In sync with the A-star positioning of Stop@nothing, Maruti Suzuki has also developed a unique ad-campaign for the brand. The creative revolves around the power of self belief for the new generation of Indians that believe in no limits. Conceived by M/s Capital advertising and produced by Little Lambs production the campaign will be running at very high decibels across major satellite channels, print, web, outdoor and other below the line activations.
A-star automatic also offers choice of personalisation through a special accessory pack (wrapping) that will provide discerning customers a ‘sporty feel’, and provide them with an opportunity to customise the car to reflect their attitude. Maruti A-star automatic transmission will be available in 9 electrifying colors and will be priced at Rs. 4.35 Lakhs (Non-Metallic) ex showroom delhi.