Mumbai : Torso Cult, the Urban-Luxury lifestyle brand in Men’s casual wear, was launched recently in Mumbai at a high profile event at the Intercontinental, the Lalit. The youthful brand is brought to India by Detco Group, one of the oldest and the largest players in the textile industry. Mr. Ramesh Ranka, Founder and Chairman – Detco Group of Companies along with his son Mr. Deepesh Ranka, Director, Detco Group of Companies was present on the launch occasion to share the brand insights with the Media.

The Cult evening witnessed a whole lot of designer men’s wear from the Autumn-Winter Collection ’10 of Torso –Cult and a full throttle fashion show. Top Models such as Aryan Vaid, Zabyn Khan, Iris Maity and many more walked the ramp showing off the new engaging collection which Torso Cult has to offer for the cool and trendy young men of our generation. The power-packed laser show invited from Belarus, Russia especially for the event was another spectacular performance.

Speaking on the occasion  Deepesh Ranka, Director, Detco Group of Companies and the man behind the brand Torso Cult said, “We aim to create a fashion cult with our brand, Torso Cult”. The brand and its designs come with a clear idea of being ‘Funktional’ for the Uber-cool male.

Detco Group has invested a considerable amount of time and energy in developing this highly advanced brand, like its unique proprietary fabric designs and development in-line with international standards. Detco Group also adds to Torso Cult a finishing touch with their Classy trims, careful stitch-lines and theme collections.

The starting price range of apparels from Torso Cult is Rs.899 and the brand is already available in more than 100 leading MBO’s across India. While speaking with Vikas Sharma, Director – Sales and Marketing, he added that Torso Cult will have presence in 450 MBO’s by end of this financial year and plans to expand and be present in 20 additional EBO’s by 2012.