VLCC Launches ‘Shape Up Momz’ range

New Delhi :VLCC Personal Care Limited has launched two new products under their proprietary Shape up catering to the pre & post natal care of a women. In the pre natal group VLCC has launched a Stretch Mark Control Light Oil and a Stretch Mark Control Cream. The products help expecting mothers ease the discomfort caused by dry and stretching skin during pregnancy.

In the post natal group VLCC Personal care has launched a Toning and Firming Massage Oil and a Stretch Mark Fading and Toning Cream. The oil helps to restructure and firm the skin and the stretch mark fading cream offers prevention against stretch marks post delivery.

Speaking about the launch  Ashutosh Bhardwaj, Chief Executive Office, VLCC Personal Care Ltd. said “With an intention to play a leading role in the Beauty & Wellness industry, VLCC has been constantly striving to launch new and innovative solutions for its consumers. Our personal care products cater to all the beauty needs of women. Shape up Momz is an extension of our Shape Up Range of body shaping products and has been especially developed for new mothers. Most of the women are left with unsightly stretch marks and loose abdominal muscle after the pregnancy. Shape Up Momz pre & post Natal care cream takes care of these ugly truths of pregnancy, making the body remain beautiful even after pregnancy.

Pre Natal Stretch Mark Control Light Oil (Pack Size 100ml ,MRP Rs. 395/-)

Features :

◦Prevents stretch mark formation
◦Moisturises dry skin, making it smooth & supple
◦Soothes skin & reduces itchiness

This oil effectively eases the discomfort of dry, stretching skin. Enriched with a unique blend of Jojoba Oil, Sweet Almond Oil, Olive Oil and Omega 3 & 6 Oil, it helps prevent stretch marks formation & relieves itchiness. A perfect body oil which effectively stimulates collagen synthesis and thus prevents stretch mark formation, leaving skin smooth & supple all day long.

Pre Natal Stretch Mark Control Cream : (Pack Size 100ml/MRP Rs. 425/-)

Features :

◦Prevents stretch mark formation
◦Moisturises skin, improves elasticity
◦Subsides inflammation & itchiness

This light & quick absorption cream, offers prevention against stretch marks. It contains elastin plus high potency collagen which helps avoid the tearing of collagen by controlling skin`s elasticity, thus, preventing stretch marks. Enriched with AloeVera, Shea Butter and Vitamin E, it effectively moisturises the skin, subsides inflammation & minimises itchiness as the skin expands

Post Natal Toning & Firming Massage Oil : (Pack Size 100ml/MRP Rs. 395/-)

Features :

◦Tightens skin & fades stretch marks
◦Regenerates & restructures skin, post delivery
◦Improves skin elasticity with toning & firming effect

This highly lubricant but non greasy oil is enriched with proven actives like Sweet Almond Oil, Wheatgerm Oil, Evening prime rose oil, Carrot Seed Oil, Apricot kernel Oil, Avacado oil & Vitamin E, which help restructure and firm the skin. Its effective ingredients like Omega 3, 6 & 9 fatty acids build skin’s strength & elasticity which help effectively fade stretch marks improving skin’s texture. Ideal to be used as a massage aid for your body, its unique delivery system helps in tightening, restructuring & toning the skin.

Post Natal Stretch Mark Fading & Toning Cream :(Pack Size 100ml/ MRP Rs. 425/-)

Features :

◦Fades stretch marks
◦Tones, firms skin & helps regain elasticity
◦Moisturises & soothes skin

This cream takes corrective measures to care for & heal your skin, post delivery. Its regeneration and healing properties repairs damaged tissues, builds collagen & fibroblasts to effectively fade stretch marks, regain & improve skin firmness, moisturisation & smoothness. Enriched with the Aloevera Gel, Sesame Oil, Panthenol & Alpine Mint, it effectively revitalizes the skin & conditions it.


  1. sejal sheth says:

    please inform me about your stores in surat,i m intrested in buying shape up moms range oils and gel.pls make it fast as my due date is in first week of june

  2. dishika kapoor says:

    i am 21 years old and i have severe stretch marks because of losing weight….please suggest me can i use your stretch marks fading cream…i am a student and want the removal…please revert soon…

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