Anand : Amul has bagged International Dairy Federation and Srishti G-Cube Awards .The awards were given to GCMMF (Amul) for Nutri-marketing initiative and for the best environmental initiative in the “sustainability category” during the 4th Global Dairy Conference held from 27th April to 29th April 2010 at Salzburg Congress Centre, Austria.
As a first step on 15th August 2007 the milk producers of more than 15,000 village dairy cooperative societies had planted 18.9 lakh tree saplings across 19 districts of Gujarat, after the flag hoisting ceremony. Initially “One member, one tree plantation” was the basis. Inspired by the thumping success, they carried out similar exercise on 15th August 2008 on “one member, three tree plantation” basis, in which 52.74 lakh tree saplings were planted.
In the year 2009, the milk producer members again conducted mass tree plantation drive on Independence Day. After the flag hoisting, each member took an oath to look after the sapling till it grows into a tree. Upgrading the green movement, they planted around 84.04 lakh saplings on “one member, five tree plantation” basis. Hence in the last three years milk producers of Amul have planted around 155.68 lakh tree saplings.
Earlier on 3rd October 2007, Amul had received IDF award at Dublin, Ireland for Nutri-marketing initiative in Nutrition and Health category for launch of Pro-biotic ice-cream for the first time in the world.
Amul has also bagged the prestigious Srishti G-Cube Award for Good Green Governance in the service category. At a glittering function held at New Delhi on April 22, 2010 H.E. Shri Muralidhar Chandrakant Bhandare, Hon’ble Governor of Orissa presented the award. Shri D. K. Bhatnagar, Asst. Manager (Admn. & Personnel), New Delhi received the award on behalf of the Gujarat Co-operative Milk Marketing Federation (marketing body of Amul) the apex marketing federation of 13 District Milk Unions of Gujarat.
Srishti Green Cube Awards are Annual Awards for Good Green Governance for going extra step beyond required compliance. The awards are positioned as “Thank you notes” from our society at large and to present the winners as examples for their peers to follow.
Amul has been in the forefront of White Revolution through milk cooperative movement since independence. Now, by receiving these awards, it has shown the resolve of the milk producers towards betterment of our environment through tree plantation.
Both these awards were conferred on GCMMF (Amul) in recognition of the untiring efforts of its milk producing members and the employees of the dairies for their commitment for betterment of environment.