Mumbai : Maishaa, the luxury home fashion brand from the house of A K Retail Inc enters the Mumbai city with an exclusive boutique at Surprise Home Linen 2, Kohinoor, 29, Hughes Road, Mumbai-07. Spread over an area of 1500 sq.ft, this is Maishaa’s first store in Mumbai and 4th store across India. This exclusive store will be a one-stop solution for all furnishing needs ranging from lavish bed linen to cushion covers to various fabrics for curtains and upholstery.
Maishaa instantly charmed connoisseurs and lovers of good homes with its truly international fabrics and linen, captivating designs, rich feel as well as sophistication blended with charm and oomph. The brand was conceptualized with a belief in mind that the pleasure of living can be enlivened by the “Passion for Life”. Since its inception, the core philosophy of Maishaa has been to create products for enhancing the passion of each individual.
It is no surprise that Maishaa has quickly become the most preferred and cherished luxury home fashion brand in India. The brand has risen on the strength of its unmatched quality, superior finish and international pedigree which itself was the result of constant research & innovation and a promise to bring to customers the latest in fabric technology, both in terms of production and introduction of new range of superior fabrics.
Maishaa today has an unmatched pool of talented, experienced people from the textile, fashion, retail and marketing arenas in India, constantly innovating, perennially designing, giving shapes to dreams and enlivening lives.
On the launch Arun Garg, President, A K Retail Inc. said ‘‘Indian customers’ expectations have risen considerably in terms of both service and product quality. Our Indian clients in particular, display a very sophisticated knowledge for home interiors, and thus we have high expectations from Mumbai as it is known for its lavish and sophisticated living and Maishaa being a luxurious brand matches the style. Well-known as the economical and Fashion capital of India, it was a dream come true to have a Maishaa boutique in Mumbai and become a part of this dream city”. He further said, “We ventured into exclusive retail format in December last year with our first franchise operated store in Delhi. We are now looking at a total of 25 such outlets across India by the end of the fiscal in March next year,”
He said the company would continue with the franchise- operated model and its next stores will be operational by May’10 in Bangalore and Hyderabad.
On the same occasion Nirav Meswani, franchisee of the Maishaa in Mumbai and owner of popular home adornments store – Surprise Home Linen said, “We believe India is an important player in the high-end luxurious home furnishing industry for the future. By establishing Maishaa’s first boutique in Mumbai, we are looking to provide the best service to our customers and strengthen our presence in this city.”