New Delhi:Unleashing a cool wave this summer, Coca-Cola India is all set to launch its innovative ‘Thums Up Thunder Wheels’ digital initiative especially for the consumers across the country. Consumers just need to buy a bottle of Thums Up and look under the crown for a 9 digit unique code.

The initiative is applicable to 200ml, 300ml returnable glass bottles (RGB) and also on 500 ml, 600 ml 1.25, 1.5, 2 and 2.25 liters PET bottles. As part of a unique, under the crown initiative consumers just need to SMS “THUNDER” followed by the 9 digit unique code to 9099 699 699 from their GSM / CDMA mobile phones.

Additionally consumers also have the option to Call 186 0233 0233 and register their code through an Interactive Voice Response System (IVRS). A computer generated lucky draw would provide consumers a chance to win “Suzuki GS150R” motorbike every hour for the next 45 days, and also get a chance to win One Hayabusa, during the entire offer period.

The initiative is designed to leverage the popularity of digital media like mobile phones (Both GSM & CDMA & IVRS), internet, amongst soft drink consumers All India and would run from 6th March to 19th April, 2009.To create awareness about ‘Thums Up Thunder Wheels’ digital initiative, the company would also be launching a captivating TV commercial

Anand Singh, Director Marketing, Coca-Cola India, said, “Coca-Cola in India has always believed in adding excitement, refreshment and fun into the lives of its consumers. The launch of ‘Thums Up Thunder Wheels’ initiative is yet another endeavor in this regard, wherein consumers get an opportunity to win attractive prizes. I am confident that our consumers would find the initiative extremely appealing.”