New Delhi:Schneider Electric, the global specialist in energy management, today launched In-Diya, a highly energy-efficient LED based Lighting System, to provide lighting to people living with no or unreliable electricity in India. In-Diya is a specially designed LED based lighting system that can operate on main supply and/or solar, and provides backup ranging from 8 – 15 hours for indoor applications.

In-Diya LED based Lighting System is available in nine different variants. The basic model with 45 LEDs is available for Rs 550/ -. It is powered by an external chargeable battery which can be rented from a battery charging station managed by a local entrepreneur. The high-end variant is a 90 LED Solar Home Lighting System which is compatible with the electrical grid and is priced at Rs. 4500/- .

Speaking on the occasion, Jean-Pascal Tricoire, President & CEO, Schneider Electric, said, “In-Diya earmarks a new phase for our continuing sustainable development programme BipBop. This innovative offer will play a key role in providing access to reliable lighting to 500 million people, thereby enabling them to take part in the inclusive growth story of India. In-Diya is an innovation by our engineers with the Indian R&D centre and we intend to take this offer to many parts of the world.”

Bernard Golstein, Director Marketing & Alliances, Schneider Electric India, said, “In-Diya is the only available LED-based Lighting System which can fully illuminate a typical Indian rural house and provide 8 to 15 hours backup. Our unique R&D and manufacturing capabilities have been utilized to offer a high-quality product at an affordable price”.

In addition to using Schneider Electric’s strong network of 400 plus channel partners, the Group will join hands with various Micro Finance Institutions, NGOs and specially trained Entrepreneurs to reach the rural masses. Half of the net profit earned from sales of In-Diya in India will be put back into the Schneider Electric India Foundation to further the cause of BipBop.

Schneider Electric’s BipBop programme, which stands for “Business Investment People for the Bottom of the Pyramid”, covers three strategically-related areas:

◦Business – Build and deliver electrical distribution solutions for people at the bottom of the pyramid.
◦Investment – Create an investment fund to develop electrical businesses.
◦People – Help provide electrical training for young people looking to enter the workforce.
By 2012, Schneider Electric India will provide vocational electrician training to 4,000 young unemployed school and college dropouts, and support 300 new entrepreneurs from the “Bottom of the Pyramid” to start their own business in electrical market. Schneider Electric India Foundation is presently running 11 training centres in 6 states viz. Tamil Nadu, Andhra Pradesh, Orissa, Karnataka, Bihar and Delhi. Another 10 training centres will be opened during 2010.

> Focus on benefits of In-Diya, a highly energy-efficient LED based Lighting System by Schneider Electric

◦Consumes 50% less power than 11W CFL and 90% less power than 60 Watt Incandescent Lamp for the same light output
◦Is mounted on wall and can illuminate a room of 12′X12′ for all normal activities
◦In its high-end version costs less than any CFL based solar home lighting system
Provides 50,000 hours of lighting