Mumbai: Cadbury India Ltd. recently announced the launch of Cadbury Dairy Milk Silk its premium offering under the Cadbury Dairy Milk brand (CDM). Smoother, creamier and chunkier the new CDM Silk chocolate has been formulated to provide superior ‘eat’ experience.
Developed specially for the Indian consumer, the new CDM Silk
New CDM Silk is creamier, smoother and tastier and melts in the mouth more easier than ever before .Its bigger, chunkier and curvier cubes pack more taste and pleasure in every bite .CDM Silk is available in 3 variants – Milk chocolate, Roast Almond and Fruit & Nut .
provides the most divine ‘Melt in the Mouth’ feel. CDM Silk is finer than the finest chocolates and comes in a premium, internationally developed packaging. Attractively priced at Rs. 49 for 69 gms and Rs. 99 for 160 gms bar the new CDM Silk will be available in Milk chocolate, Roast Almond and Fruit & Nut variants.
Since its launch in 1948, CDM has been Cadbury’s flagship brand in India. CDM is the gold standard for chocolates and stands for the best tasting chocolate amongst all consumers. Over the years, CDM has successfully built a unique relationship with consumers across age groups.
Sanjay Purohit, Executive Director – Marketing, Cadbury India Ltd. commenting on the launch, said, “Our newest offering, CDM Silk has been specially formulated to cater to the Indian consumers craving for smoother, creamier and finer chocolate available internationally. Infact, the initial consumer feedback during the test marketing has been very encouraging and many perceive CDM Silk to be superior to other international chocolate brands available in the country.”
CDM Silk will be promoted extensively through a 3600 campaign created by Ogilvy & Mather Advertising. The marketing communication will encompass TV, print, outdoor and internet.
it resembles ordinary DM’S taste .waste of money
we want this brand but till now it is not available in our city{ berhampur, orissa} .So please provide large no of CADBURY DAIRY MILK SILK chocolates.
Its like ordinary silk no difference at all………………..
its like ordinary dairy milk choco…………. no difference at all……………
Dary milk ROSTELD NUT is the very delicious choclet I lke it very much .i am thanking to CDM for producing such type marvolus choclete
but this choclette is not available in all the shops we strically have to go to malls and purchase it so its wasting of time .so i adviceing CDM to make available this chocleette in all the shops.I LOVE DARY MILK ROSTELED NUT
hmmmmm…. its very nice.its a bit different 4m normal cdm.mouth is full of choclate n the shape was niceee.
ready 2 have it if u send it freely…..
CHOCLATE HOOTO AYSAAAAA……
NOT AT ALL DIFFERENT 4RM ORDINARY CDM.ONLY WASTE OF MONEY!!!!IT WOULD BE BETTER IF CDM REDUCES THE COST…..ON AN AVERAGE NOT AT ALL SATISFYING!!!!!!!
I think its as ordinary diarymilk with roasted almonds.It doesnt make much difference other than its price.The quantiy is more i think.Packing and rest everythng seems to be the same.nothing new and nothing attractive.Better launch something new and attractive.
Its yummy ,tempting & delicious , looking forward for more new choclate products from cadbury
Hmm…its amazing…rich and fits neatly into the mouth to produce that magic smooth cream which just cant get any more thick and rich…thanks cadbury for an awesome experince
its really creamy……delicious…………smoooooootheeeeee……milk choc.but its nt available every where i just love if it is present in crackle flavour
but there isnt any difference in it other than the same old CDM.BUT THE QUANTITY is a bit more,,,,,thats the only difference i found
i suppose
Its Hmmmmmmm. I really loved it. U get lost in the world of chocolate. Plz cum up with a chocolate which has melted chocolate inside a cadbury.
incredible…………really damn good………i don ve words to say abt its taste…..its really too silky………i love it…….thank u guys………am really very crazy on it..
it was very delicious,soft,melting.we had fun eating cadbury silk.it’s 2 gud
we had fun eating cadbury silk.it’s delicious soft & melting it’s 2 gud
Have purchased the Silk nd its in my pocket will share with my gf tonight nd enjoy……….. Hope it tastes best..
Cadbury dairy milk silk is pleasure to eat it gives heavenly feeling after eating it, it6s too good, but i wish it was beat cheaper or atleast available in evan small size
dairy milk silk is super when we eat it how it goes don’t no.it is extodynary
SILK is just like a very tasteful thing on the earth it may be too much Wat i said but that’s true
Just one bite of Cadbury Silk gave an heavenly pleasure, the smooth chocolate just melted in the mouth & my family alongwith my small nephew – Aayush, who is 3yrs old, enjoy relishing the chocolate. Is simply extraordinary..
completely lost in it…………….tastes fab and its less sugary than nrmal dmc…..thats why i love it more….
there is no difference between the dairy milk ordinary and silk.only its cover is different no difference in taste.its price is also more than ordinary dairy milk.thats why people thought that it will tasty .
its taste is no different from ordinary.its price is also costly than ordinary dairy milk .only its outer cover is change.no difference in taste.it is not a good choclate.:-)
Office Collegue Birthday he gave us the silk choclate i liked it very much for old people if we give I think they will love it and enjoy the silk
I LIKE CADBURY DIARY MILK
its only a wastage of money no different taste
Hmm..itz nice..but too costly…it would be better,if u r ready to reduce the prize……
i lov the choclates from cadbury product that to dairy milk so much.
its useless waste of money same like previous one.
Its too tasty.
luvly chocolate ………………it was pleasure eatinbg dat……………………….i demanded 4 more…………….nd guys hu r saying dat it is lyk ordinary dairy milk have a problem in their digestive system or their tongue dat dey r unsable 2 make a difference between d 2 tastes……………….er is so much difference in both of dem……………..silk is very melty or v can say soft 2 eat……………..its just muahhhhh……………….earlier i lyked simple dairy milk ……….but now silk is mah afabourite due 2 its softness nd never ending taste……………………………luv it madly!
I love dairymilk silk roasted almond wow…………… what a taste…………..
hi its nice tast call me gokul +919790678244
its really yummmmmmmmmmmmmyyyyyyyyyyyy i like it and dairy milk silk so much good going
it’s like my sweaty silky and my love dairy milk chocolate ……………….
B’coz…. i like the rost one yummyyyyyyyyy
Love the chocolate feel the difference awesome. grt thn the other
hai dairy.
its like my priya's taste…..cho…shweet
thanks to dairy milk u are my birthday gift to my friends
i like very much
i luv n like this choco very much
I love the taste and the story telling card. Its too emotional
i just loved it
Its one of the tastiest chocolate in which u feel like 1 cube of DMS choc = 2cubes of common DM choc the taste even if similar it tastes well in DMS choc,,, but its too costly and wat i feel is its better to buy 10 choc of DM instead of buying just one DMS for Rs.50
it is nice but should also be available in small pack of rs. 20
i love Dairy Milkkkkkkkkkkkkkkkk
DMSilk is tempting… no doubt in it… gr8 publicity n advertisemnt 2 attract customers! bt frankly speaking d prices r too high. it dose'nt worth to it. even i do agree wid d above views dat it makes no gr8 differnce den d ordinary 1hope 2 get +ve response.
I Think Its very much ymmmmmmmmmmmmmmmmmmmmmmmmmmmm. and its so much taste than
normal dairy milk.Packing seems to be the same.nothing new and nothing attractive.Better launch something new and attractive. thanks to dairy milk
Dear sir, I need some (CADBARYY DAIRY MILK SILK ) for marketing in bangladesh . So I want know what is your system and condition ?
i luv cadburiezzzzzz a lot ,,,cant survive without it!!!