Mumbai: Cadbury India Ltd. recently announced the launch of Cadbury Dairy Milk Silk its premium offering under the Cadbury Dairy Milk brand (CDM). Smoother, creamier and chunkier the new CDM Silk chocolate has been formulated to provide superior ‘eat’ experience.
Developed specially for the Indian consumer, the new CDM Silk
New CDM Silk is creamier, smoother and tastier and melts in the mouth more easier than ever before .Its bigger, chunkier and curvier cubes pack more taste and pleasure in every bite .CDM Silk is available in 3 variants – Milk chocolate, Roast Almond and Fruit & Nut .
provides the most divine ‘Melt in the Mouth’ feel. CDM Silk is finer than the finest chocolates and comes in a premium, internationally developed packaging. Attractively priced at Rs. 49 for 69 gms and Rs. 99 for 160 gms bar the new CDM Silk will be available in Milk chocolate, Roast Almond and Fruit & Nut variants.
Since its launch in 1948, CDM has been Cadbury’s flagship brand in India. CDM is the gold standard for chocolates and stands for the best tasting chocolate amongst all consumers. Over the years, CDM has successfully built a unique relationship with consumers across age groups.
Sanjay Purohit, Executive Director – Marketing, Cadbury India Ltd. commenting on the launch, said, “Our newest offering, CDM Silk has been specially formulated to cater to the Indian consumers craving for smoother, creamier and finer chocolate available internationally. Infact, the initial consumer feedback during the test marketing has been very encouraging and many perceive CDM Silk to be superior to other international chocolate brands available in the country.”
CDM Silk will be promoted extensively through a 3600 campaign created by Ogilvy & Mather Advertising. The marketing communication will encompass TV, print, outdoor and internet.
I am really happy i had this choclate today it is so silky and creamy that it has been melted in my mouth so soft like velvet and smooth like skin i love this i love silky cadbury
CDM silky is just pure as south indian silk.It is to silky and tasty that i even buy CDM silky in a bulk so that i can distribute these to my relatives & friendson the occasion of myparents wedding anniversary. KUCH MEETHA HO JAYE!
KUCH AUR MEETHA &SILKY HO JAYE.
Hi guys, after seeing the add it looked so soft nd creamy inside ..but i just paid 100 bucks and bought one …its just like any other cadbury chocolate … its not worth ur money and what i expected. And ya don’t except any choc. cream the way they show :@
In Bhopal a group of young entrepreners have launched a HAND MADE chocolate Brand ‘Scrumptiousrusset’ in various flavours and filings. You can see details in their website and contact them at info@scrumptiousrusset.com . I found them very delicious. I found them very reasonably priced. They are most suitable as giftpacks by families or Companies.
me too had it today..it ws really grt..n it tasted similar to USA dairy milk. grt step up for cadbury
its yummy. I had this today and found it more yummy silky softy smoothy mmmmmmmmmm………….it just meltssssssssss
i hvnt had it yet but as am reading this my mouth is watering……..i gotcha market m hv it quickly
I am really disappointed with this ’silk’ thing,it is same as old diary milk chocholate,i think it is just a trick of the cadbury people to attract more customers,i just want to tell only one thing,we always loved cadbury products and there is no need to give new name to attract people.Those who have tasted diary milk once, will always buy it.
eager to try it
Its Yummy….!!!!!!!!!!!!!!!
then dairy milk silk was really awesome …it runs off from the mouth like a choco flood …and i would really buy an another by today …
awesome is not the word .. its a great chocolate i could not stop eating it nor allow my boyfriend to share with me
i am eating this silky chocalatee yesterday in the night. it is so silky lik my mumy saree. my mummy saree also is mysore silk saree. i eat this chocalate because it is containing dairymilk. it is also having too much of almonds and dairymilks. i eats 10 pieces and my mummy eating 20 pieces. then my akka also eating 15 piece but my dog also eating 5 piece. we everybody liking eating it. u all also please eating it
ohhh!!!!!!! its yumm!!! its lik a cube of silk wit a visibly doom shaped.. it fills our mouth wid rich chocolate.. totally worth d silk price.. silky!!U ROCK
The REAL SILK experience comes only and only when u let it melt in your mouth, then it feels like heaven ^_^
hey.. i’ve tryed it too.. really gud.. soft bt not wat lyk this ppl shw in their ad….
are price to less karo yaar….
still gud ratin 4/5
The Dairy milk silk tastes definitely better than the ordinary dairy milk choclate but it is neither silky nor creamy as the name suggests.It melts in your mouth but then it as not how it is shown in the ad.The ad created so much of expectations which was not met in the product.Moreover the smaller ones are not available in many shops. Having been carried away by the ad people shell out 100 bucks for the taste.but ens up in disappointment.!!
I jus want to know on which date the rich and tastiest CDM milk launched.
its so yummy and tasty,
i loved it.!!!
very disappointed:( it dint taste well. plz courier us few chocolates to kolkata
I had dairy milk silk yesterday, its just like any other chocolate by dairy..In advertisement, it seemed that the cubes are filled with molten chocolate.. Thats y i tried it.. otherwise I would’ve have bought plain dairy milk thats costs 25 bucks..
Heaven is the word !!!! Silk is really awesome, i tried all the flavors !!!