Mumbai: Cadbury India Ltd. recently announced the launch of Cadbury Dairy Milk Silk its premium offering under the Cadbury Dairy Milk brand (CDM). Smoother, creamier and chunkier the new CDM Silk chocolate has been formulated to provide superior ‘eat’ experience.
Developed specially for the Indian consumer, the new CDM Silk
New CDM Silk is creamier, smoother and tastier and melts in the mouth more easier than ever before .Its bigger, chunkier and curvier cubes pack more taste and pleasure in every bite .CDM Silk is available in 3 variants – Milk chocolate, Roast Almond and Fruit & Nut .
provides the most divine ‘Melt in the Mouth’ feel. CDM Silk is finer than the finest chocolates and comes in a premium, internationally developed packaging. Attractively priced at Rs. 49 for 69 gms and Rs. 99 for 160 gms bar the new CDM Silk will be available in Milk chocolate, Roast Almond and Fruit & Nut variants.
Since its launch in 1948, CDM has been Cadbury’s flagship brand in India. CDM is the gold standard for chocolates and stands for the best tasting chocolate amongst all consumers. Over the years, CDM has successfully built a unique relationship with consumers across age groups.
Sanjay Purohit, Executive Director – Marketing, Cadbury India Ltd. commenting on the launch, said, “Our newest offering, CDM Silk has been specially formulated to cater to the Indian consumers craving for smoother, creamier and finer chocolate available internationally. Infact, the initial consumer feedback during the test marketing has been very encouraging and many perceive CDM Silk to be superior to other international chocolate brands available in the country.”
CDM Silk will be promoted extensively through a 3600 campaign created by Ogilvy & Mather Advertising. The marketing communication will encompass TV, print, outdoor and internet.
it resembles ordinary DM’S taste .waste of money
we want this brand but till now it is not available in our city{ berhampur, orissa} .So please provide large no of CADBURY DAIRY MILK SILK chocolates.
Its like ordinary silk no difference at all………………..
its like ordinary dairy milk choco…………. no difference at all……………
Dary milk ROSTELD NUT is the very delicious choclet I lke it very much .i am thanking to CDM for producing such type marvolus choclete
but this choclette is not available in all the shops we strically have to go to malls and purchase it so its wasting of time .so i adviceing CDM to make available this chocleette in all the shops.I LOVE DARY MILK ROSTELED NUT
hmmmmm…. its very nice.its a bit different 4m normal cdm.mouth is full of choclate n the shape was niceee.
ready 2 have it if u send it freely…..
CHOCLATE HOOTO AYSAAAAA……
NOT AT ALL DIFFERENT 4RM ORDINARY CDM.ONLY WASTE OF MONEY!!!!IT WOULD BE BETTER IF CDM REDUCES THE COST…..ON AN AVERAGE NOT AT ALL SATISFYING!!!!!!!
I think its as ordinary diarymilk with roasted almonds.It doesnt make much difference other than its price.The quantiy is more i think.Packing and rest everythng seems to be the same.nothing new and nothing attractive.Better launch something new and attractive.
Its yummy ,tempting & delicious , looking forward for more new choclate products from cadbury
Hmm…its amazing…rich and fits neatly into the mouth to produce that magic smooth cream which just cant get any more thick and rich…thanks cadbury for an awesome experince
its really creamy……delicious…………smoooooootheeeeee……milk choc.but its nt available every where i just love if it is present in crackle flavour
but there isnt any difference in it other than the same old CDM.BUT THE QUANTITY is a bit more,,,,,thats the only difference i found
i suppose
Its Hmmmmmmm. I really loved it. U get lost in the world of chocolate. Plz cum up with a chocolate which has melted chocolate inside a cadbury.
incredible…………really damn good………i don ve words to say abt its taste…..its really too silky………i love it…….thank u guys………am really very crazy on it..
it was very delicious,soft,melting.we had fun eating cadbury silk.it’s 2 gud
we had fun eating cadbury silk.it’s delicious soft & melting it’s 2 gud
Have purchased the Silk nd its in my pocket will share with my gf tonight nd enjoy……….. Hope it tastes best..