Cadbury launches Dairy Milk Silk chocolates
Mumbai: Cadbury India Ltd. recently announced the launch of Cadbury Dairy Milk Silk its premium offering under the Cadbury Dairy Milk brand (CDM). Smoother, creamier and chunkier the new CDM Silk chocolate has been formulated to provide superior ‘eat’ experience.
Developed specially for the Indian consumer, the new CDM Silk
New CDM Silk is creamier, smoother and tastier and melts in the mouth more easier than ever before .Its bigger, chunkier and curvier cubes pack more taste and pleasure in every bite .CDM Silk is available in 3 variants – Milk chocolate, Roast Almond and Fruit & Nut .
provides the most divine ‘Melt in the Mouth’ feel. CDM Silk is finer than the finest chocolates and comes in a premium, internationally developed packaging. Attractively priced at Rs. 49 for 69 gms and Rs. 99 for 160 gms bar the new CDM Silk will be available in Milk chocolate, Roast Almond and Fruit & Nut variants.
Since its launch in 1948, CDM has been Cadbury’s flagship brand in India. CDM is the gold standard for chocolates and stands for the best tasting chocolate amongst all consumers. Over the years, CDM has successfully built a unique relationship with consumers across age groups.
Sanjay Purohit, Executive Director – Marketing, Cadbury India Ltd. commenting on the launch, said, “Our newest offering, CDM Silk has been specially formulated to cater to the Indian consumers craving for smoother, creamier and finer chocolate available internationally. Infact, the initial consumer feedback during the test marketing has been very encouraging and many perceive CDM Silk to be superior to other international chocolate brands available in the country.”
CDM Silk will be promoted extensively through a 3600 campaign created by Ogilvy & Mather Advertising. The marketing communication will encompass TV, print, outdoor and internet.
Author: Anubhav Goyal
5:34 am
WOW………..nothing els
6:18 am
i luv dairy milk silk plz try to reduce d cost plz make it more quantity plzzzzzzzzzz plzzzzzzzzzzzzzzzzz iluvvvvvvvvvvvvvv it i want it now my frndz also lik d too
10:57 am
Please change all the ads for the product Silk. Its horrible…dont feel like eating it after seeing them. It is too yucky.
6:08 am
i luv all chocolates including dairy mailk silk not 2 say anything about chocolates
11:25 am
I LOVE SILK . ITS JUST A MOUTH WATERING CHOCOLATE . ITS A SCRUMPTIOUS CHOCOLATE . I WOULD ALWAYS WANT TO MEET THE SILK MAKER . I WOULD LIKE TO TELL PEOPLE ABOUT SILK .
2:02 am
jst lovd it very much yummmmmmmmmmmmmm…………..
5:35 am
i loved dm silk crackle………..yummmmm
8:37 am
dairy milk silk is a just of waste moneybut it taste little different than ordinary dairy milkonly fruit and nut flavour is good but there are less nut and fruit
dairy milk silk is a very small but it is very coastly
11:08 am
ttttttttttttttthattttttt thank u for launching silk chocolates
also bring in low cost
10:37 am
i love silk, my BF daily buy a silk 4 me and that is why I love him too
10:38 am
LOVE U SILK……………..
2:39 am
I bought a dm silk chocolate for the first time and loved the taste. But the next time I bought it was not up to the mark.The chocolate was brittle and crumbling. It seemed to have exceeded the expiry date though the print was within the expiry.Hope I'l get to taste the good old dm milk again.
12:27 pm
Tast the cadbury dairy milk silk. then smile , not only do you feel happy but you bring a ray of light into the lives of others. ilike the tast of cadbury Daiy Milk Silk.
12:35 pm
TAST EVERY ONE CADBURY DAIRY MILK SILK FIRST. THEN SEE THE SMILLING FACES . THEN ASK EVERY ONE SUPPORT ANNA HAZARE. JAI HIND. LOVE THE TAST.
3:17 am
Where I get DAIRY MILK SILK choclate in Kottayam District(KERALA)
12:51 am
dis is one of the best chocolate i realy love it.
4:44 am
hi my girl friend loves. she is fully crazy while having dairy milk silk almoad roast ………..
its very good. she love chocholate……………
5:19 am
EXTREMELY WONDERFUL……. YUMIEEEEEEEE……. N MUCH MUCH BETTER THAN OTHER CHOCOLATES……….
9:30 am
yummy chocolate but cost is too much……….
11:11 pm
khane ke bad kuch mita ho jay
11:41 am
faltu thi kham kah paise kharab ho gaye koi mat khana bakwas thi
11:42 am
chutia thi mat khao
8:46 am
costly but yummy
1:14 pm
cadboury dairy milk is a super chocolate
6:31 am
hi i lyk dairy bt cost is to high
10:37 am
hay this side is tanisha i like this chocolate very but cost is too much please try to reduce the cost of this chocolate.
9:18 am
Dairy Milk Silk is top of in the chocolate taste but its nice if you people reduce its price than its for everybody.
6:38 am
I LIKE IT VERY MUCH BUT IT IS SO COSTLY PLEASE REDUCE THE COST OF DAIRY MILK SILK.5:44 am
I LOVE DAIRY MILK SILK
1:00 pm
soooooooooooooooooo nice
3:56 am
my friend Sowjanya loves it and i love her
6:23 am
good taste i like it,its my favourite
10:56 am
I love diary milk silk very much
10:07 am
i love silk very much.its very tasty
4:28 am
I love silk
4:34 am
wow……………………………………………………..
yummy chocolate.silk i love you very much
10:33 am
I love dairy milk chocolate so much……but the new dairy milk silk wasn't up to my expectation…..it is not that much silky
6:47 am
i love dairy milk uuuuuuuuuummmmmmmmmmmm yammmmmmmmmmmmmmy
3:52 am
we love Dairymilk SILK ……….. Cho SWEEEEEEEEEEEEET
8:53 am
i just love dm silk
3:26 am
ur company is making me mouthwatering by the adds i wanna eat it but the cost doesnt suit it it is the molten stage of dairymilk but i love dairymilk in moten stage but the price is too horrible why is it like that? do u have ans so ireq u to reduce the cost
5:15 am
its a wonderful chocolate.. but the cost is too high. poor cannot eat it.. so pls pls pls reduce the cost.. pls