Cadbury launches Dairy Milk Silk chocolates

February 1, 2010 12:56 pm142 commentsViews: 633

Mumbai: Cadbury India Ltd. recently announced the launch of Cadbury Dairy Milk Silk its premium offering under the Cadbury Dairy Milk brand (CDM).  Smoother, creamier and chunkier the new CDM Silk chocolate has been formulated to provide superior ‘eat’ experience.

Developed specially for the Indian consumer, the new CDM Silk

New CDM Silk is creamier, smoother and tastier and melts in the mouth more easier than ever before .Its bigger, chunkier and curvier cubes pack more taste  and pleasure in every bite .CDM Silk is available in 3 variants – Milk chocolate, Roast Almond and Fruit & Nut .
 
 
provides the most divine ‘Melt in the Mouth’ feel. CDM Silk is finer than the finest chocolates and comes in a premium, internationally developed packaging. Attractively priced at Rs. 49 for 69 gms and Rs. 99 for 160 gms bar the new CDM Silk will be available in Milk chocolate, Roast Almond and Fruit & Nut variants.

Since its launch in 1948, CDM has been Cadbury’s flagship brand in India. CDM is the gold standard for chocolates and stands for the best tasting chocolate amongst all consumers. Over the years, CDM has successfully built a unique relationship with consumers across age groups.

Sanjay Purohit, Executive Director – Marketing, Cadbury India Ltd. commenting on the launch, said, “Our newest offering, CDM Silk has been specially formulated to cater to the Indian consumers craving for smoother, creamier and finer chocolate available internationally. Infact, the initial consumer feedback during the test marketing has been very encouraging and many perceive CDM Silk to be superior to other international chocolate brands available in the country.”

CDM Silk will be promoted extensively through a 3600 campaign created by Ogilvy & Mather Advertising. The marketing communication will encompass TV, print, outdoor and internet.

142 Comments

  • WOW………..nothing els

  • i  luv dairy milk silk      plz try to reduce d cost  plz make it more quantity plzzzzzzzzzz plzzzzzzzzzzzzzzzzz  iluvvvvvvvvvvvvvv it  i want it now    my frndz  also lik d too   

  • Please change all the ads for the product Silk. Its horrible…dont feel like eating it after seeing them. It is too yucky.

  • i luv all chocolates including dairy mailk silk not 2 say anything about chocolates

  • I LOVE SILK . ITS JUST A MOUTH WATERING CHOCOLATE . ITS A SCRUMPTIOUS CHOCOLATE . I WOULD ALWAYS WANT TO MEET THE SILK MAKER . I WOULD LIKE TO TELL PEOPLE ABOUT SILK .

  • Marina Fernandes

    jst lovd it very much yummmmmmmmmmmmmm…………..

  • i loved dm silk crackle………..yummmmm

  •  
    dairy  milk  silk  is  a  just  of  waste  moneybut  it  taste  little  different  than  ordinary   dairy  milkonly  fruit  and   nut    flavour   is   good  but   there   are   less   nut  and  fruit
    dairy  milk   silk   is  a  very  small  but  it  is  very  coastly

  •  
     ttttttttttttttthattttttt thank u for launching silk chocolates
     
    also bring in low cost

  • i love silk, my BF daily buy a silk 4 me and that is why I love him too

  • LOVE U SILK……………..

  • RUMA CHATTERJEE

    I bought a dm silk chocolate for the first time and loved the taste. But the next time I bought it was not up to the mark.The chocolate was brittle and crumbling. It seemed to have exceeded the expiry date though the print was within the expiry.Hope I'l get to taste the good old dm milk again.

  • t.srilathareddy

    Tast the cadbury dairy milk silk. then smile , not only do you feel happy but you bring a ray of light into the lives of others.  ilike the tast of cadbury Daiy Milk Silk.

  • t.srilathareddy

    TAST EVERY ONE CADBURY DAIRY MILK SILK FIRST. THEN SEE THE SMILLING FACES . THEN ASK EVERY ONE SUPPORT ANNA HAZARE. JAI HIND. LOVE THE TAST.

  • Where I get DAIRY MILK SILK choclate in Kottayam District(KERALA)

  • anushka kamat

    dis is one of the best chocolate i realy love it.

  • hi my girl friend loves. she is fully crazy while having dairy milk silk almoad roast ………..
    its very good. she love chocholate……………

  • JAY SACHDEV

    EXTREMELY WONDERFUL……. YUMIEEEEEEEE……. N MUCH MUCH BETTER THAN OTHER CHOCOLATES………. :-) :-)

  • yummy chocolate but cost is too much……….

  • khane ke bad kuch mita ho jay

  • faltu thi kham kah paise kharab ho gaye koi mat khana bakwas thi

  • chutia thi mat khao

     

  • costly but yummy

  • cadboury dairy milk is a super chocolate

  • hi i lyk dairy bt cost is to high

  • tanisha goyal

    hay this side is tanisha i like this chocolate very but cost is too much please try to reduce the cost of this chocolate.

  • Dairy Milk Silk is top of in the chocolate taste but its nice if you people reduce its price than its for everybody.

  • KUMARI DIKSHA

     
    I LIKE IT VERY MUCH BUT IT IS SO COSTLY PLEASE REDUCE THE COST OF DAIRY MILK SILK.

  • SUBALAKSHMI

    I LOVE DAIRY MILK SILK

  • ramanakumar

    soooooooooooooooooo nice

  • my friend Sowjanya loves it and i love her

  • good taste i like it,its my favourite

  • I love diary milk silk very much

  • i love silk very much.its very tasty

  • I love silk

  • wow……………………………………………………..
    yummy chocolate.silk i love you very much

  • I love  dairy milk chocolate so much……but the new dairy milk silk wasn't up to my expectation…..it is not that much silky

  • i love dairy milk uuuuuuuuuummmmmmmmmmmm yammmmmmmmmmmmmmy 

  • we love Dairymilk  SILK ……….. Cho SWEEEEEEEEEEEEET

  • i just love dm silk

  • vaishu the beauty

    ur company is making me mouthwatering by the adds i wanna eat it but the cost doesnt suit it it is the molten stage of dairymilk but i love dairymilk in moten stage but the price is too horrible why is it like that? do u have ans so ireq u to reduce the cost

  • its a wonderful chocolate.. but the cost is too high. poor cannot eat it.. so pls pls pls reduce the cost.. pls