Archive for ‘January, 2010’

Celebrities a lazy alternative to branding:Book

Celebrities a lazy alternative to branding:Book

Tweet Mumbai : Celebrity endorsement has become another name in the world of advertisement. Almost every company is roping in famous celebrities to increase the sale of their brands. But is it working? A recent research conducted among over 1000 adults in India reveals that while celebrity interest among consumers is high, multiple brand endorsements [...]

Dabur Launches Hajmola Kachcha Aam

Dabur Launches Hajmola Kachcha Aam

Tweet Ghaziabad: Dabur India Limited, India’s leading natural healthcare company, today announced the extension of its popular Hajmola digestive range with the launch of a new variant – Hajmola Kachcha Aam. The launch is a strategic move to push faster growth of Dabur Hajmola and create excitement around the brand. In addition, Dabur will undertake [...]

Seagate launches Replica PC Backup Appliance

Seagate launches Replica PC Backup Appliance

Tweet New Delhi: Continuing its commitment to helping people preserve, protect and enjoy their digital content, Seagate has introduced a new backup appliance that completely eliminates the need to manually learn, manage, or dedicate any time to the backup process. Unlike most backup utilities, the new Seagate Replica backup appliance is a complete PC backup [...]

MSI launches Pine Trail Netbooks in India

MSI launches Pine Trail Netbooks in India

Tweet New Delhi: Micro Star International (MSI) has announced the availability in India, of the Wind U130 and Wind U135, the Company’s first netbooks based on Intel’s Pine Trail platform. With the just announced Intel ATOM N450 processor and the new generation NM10 single chipset architecture that provides extremely low consumption of 5.5 watts, increasing [...]

Maruti Suzuki launches Eeco

Maruti Suzuki launches Eeco

Tweet New Delhi : Maruti Suzuki, the country’s number one automobile manufacturer, has launched Eeco, an all-new spacious family car. The Maruti Suzuki Eeco is a five-door, C segment vehicle, which has been specifically designed for India by the auto-major. Eeco comes with a new, powerful and highly fuel efficient 1200 cc engine. This new [...]

Dell launches new Inspiron Mini 10 range

Dell launches new Inspiron Mini 10 range

Tweet Round Rock, TexasDell’s hot-selling Inspiron Mini 10 netbook is getting better with a fresh new look and longer battery life to go along with technology enhancements and easy connectivity capabilities that make it a fashionable and functional must-have for on-the-go people. Updates to the Mini 10 include optional high definition entertainment bundles that deliver [...]

Horlicks launches new health drink ProHeight

Horlicks launches new health drink ProHeight

Tweet Noida: Horlicks, one of the most trusted brands in the Health Food Drink’s (HFD’s) category, has launched “Horlicks ProHeight” a specialized protein formulation containing essential nourishment important for a child’s growth. Unlike regular Health drinks, Horlicks ProHeight has +3 Protein Guarantee: 1.HIGHER: Double the Protein 2.MORE: Not one but ‘Two’ best quality protein 3.FASTER: [...]

Brand Samsonite turns 100 Year Old

Brand Samsonite turns 100 Year Old

Tweet Mumbai:Brands that have been around for a century or so are rare indeed. But many of our favourite brands are over a 100 years old. From the toothpaste you use in the morning Colgate, to your mouthwash; Listerine; Quaker Oats your breakfast cereal; The Heinz ketchup on the table..Hershey…the chocolate syrup in your glass [...]

General Motors launches small car ‘Beat’

General Motors launches small car ‘Beat’

Tweet New Delhi: Car major General Motors Monday launched its mini car “Chevrolet Beat” in India, priced between Rs.3.34 lakh and Rs.3.94 lakh ex-showroom in Delhi. The Beat will shortly be launched in over 150 markets around the world, including Europe, Asia and North America. The car with a 1.2-litre petrol engine will be available [...]