ITC recently launched the Superia range of soaps and shampoos to cater to the large popular market in the personal care category. The products under the Superia brand are made from scientifically developed formulations enriched with natural ingredients that have traditionally been known to be good for the skin and hair.

The range offers consumers access to some of the best-in-class products in vibrant attractive packaging.

Superia Soaps enriched with natural ingredients give radiant glowing skin. Superia Soaps are available in four variants :
1. Fragrant Flower: with the fragrance of Rose & Lavender Oil
 
2. Soft Sandal: with the fragrance of Sandal & Almond Oil
 
3. Natural Glow: with Neem & Coconut Oils
 
4. Healthy Glow: with Orange Oil
 
 
 
Superia shampoos with triple conditioners and natural ingredients bring a natural shine to hair. Superia shampoos are available in two variants:

Shiny Black with Triple Conditioners and the natural goodness of Hibiscus & Brahmi extracts.

Vibrant Green with Triple Conditioners and the natural goodness of Amla & Arnica extracts.

Another addition to the Superia shampoo portfolio, Superia Maxi Protect Active Health shampoo contains Dandruff Fighter along with Vitamins & Soya Protein. It fights multiple types of dandruff causing germs and leaves hair & scalp feeling clean & healthy.