New Delhi: Riding on fun and excitement, Fanta recently launched “Fanta Fun Dance Challenge – Chance Pe Dance” Special Edition Bottle. The exciting initiative was unveiled by Fanta brand ambassador, Genelia D’Souza, Bollywood sensation Shahid Kapur and Srinivas Murthy, Director, Marketing-Flavors, Coca-Cola India. The limited edition bottle will be made available in 600 ml PET pack priced at Rs 22 across Delhi and Mumbai.

In-addition, to further strengthen it’s connect with the youth, Fanta also organized an exciting initiative ‘Fanta Fun Dance Challenge’ in Mumbai. The one-of-its-kind ‘Fanta Fun Dance Challenge (FFDC) initiative designed celebrates the idea of dance as a preferred platform for the youth to have fun and express themselves. Hotsteppers team (Hitesh Patil & Enette D’Souza) emerged the winners of the ‘Fanta Fun Dance Challenge’ and also won a mega cash prize of Rs 5 lakhs including a once-in-a-lifetime opportunity to shake a leg with the star cast of ‘Chance Pe Dance’

According to Fanta brand ambassador and lead actor – ‘Chance Pe Dance’, Genelia D’Souza, “Fanta is all about being lively and vibrant. Fanta Fun Dance Challenge gave youngsters an ideal opportunity to make it big even as they let their hair down and have fun. This reminds me of my college days when I used to go out partying. I had so many friends who could not dance, but that did not stop them from shaking a leg and having fun. I was really thrilled to see the participants’ rock and roll and got to see some really interesting and entertaining dance numbers.”

According to Bollywood Sensation and lead actor- Chance Pe Dance, Shahid Kapur, “I am really thrilled to be here today amongst my fans in Delhi. Initiative like these gives me an excellent opportunity to connect with my fans. I am very excited to be a part of this initiative.”

The “Fanta Fun Dance Challenge – Chance Pe Dance” Special Edition Bottle is especially designed for the consumers and sport a specially created Fanta shrink sleeve with the Chance Pe Dance movie logo. The label will also have an image of the lead pair Genelia and Shahid along with the logo of exciting dance competition ‘Fanta Fun Dance Challenge’.

According to Srinivas Murthy, Director, Marketing- Flavors, Coca-Cola India, “Brand Fanta is all about exuberance, excitement and fun. The launch of ‘Fanta Fun Dance Challenge – Chance Pe Dance’ special edition bottle embodies the same spirit. To complement this initiative, we also organized the Fanta Fun Dance Challenge initiative. Both these initiatives were organized to connect and engage with the youth who believe in seeking fun and enjoyment in everything that they do.”