Ghaziabad : Glamour, glitz & girls with a dash of Dabur Gulabari! Yes, the moment finally arrived with Dabur India Ltd. hosting the Grand Finale of its biggest beauty initiative in Uttar Pradesh — Dabur Gulabari Miss Fresh Face of U.P. 2009. After three grueling rounds at the grand finale, Rashmi Singh Somvanshi from Noida walked away with a cash prize of Rs 50,000 and a one-year modeling contract with Dabur Gulabari.

Sneha Shukla of Gorakhpur was adjudged the First Runner-Up and got a cash prize of Rs 30,000, while Geetika Rawat from Lucknow was the Second Runner-Up and took home a cash award of Rs 20,000. The contest had received an overwhelming response with over 5,500 entries from across Uttar Pradesh. The winners were chosen from among the 15 finalists who were chosen after several rounds of screening and auditions held across nine cities of Lucknow, Kanpur, Agra, Meerut, Varanasi, Ghaziabad, Noida, Gorakhpur and Allahabad.

The Grand Finale of Dabur Gulabari Miss Fresh Face Of U.P. 2009 was judged by an independent jury, which included noted television star Twinkle Bajpai of Ghar Ki Betiyan Lakshmi fame and Asma Hussain, a talented fashion designer from Lucknow. This pageant has been organized to discover the fresh new face from the state, a face that embodies the core values of Dabur Gulabari – soft, fresh skin that glows like a Rose.

“We are immensely touched with the overwhelming response received during Gulabari Ms. Fresh Face of UP 2009. After one-month long auditions, we have selected 15 very promising, confident, bright and very talented girls who personify the values of Dabur Gulabari. Dabur Gulabari has always been associated with beauty and is the only personal care brand in India offering the goodness of rose for soft and fresh skin. With this pageant, we have taken Dabur Gulabari’s association with beauty a step further,” said Mr. Prashant Agarwal, Brand Head-Gulabari, Dabur India Ltd.

This glittering evening of the Grand Finale saw the 15 charismatic young girls dazzling the ramp showcasing a variety of dresses, followed by a Question-Answer session to impress the judges. Each of the promising contestants brilliantly vied with each other for the coveted crown, demonstrating their beauty and brains. The event reached its crescendo with the announcement of the winner.

“This initiative was also a unique way of spreading awareness among the beauty conscious women UP especially the young college-going girls. Hence, we had also organized in-depth grooming session for the finalists in Lucknow to educate them on various aspects of beauty care, ramp walking & grooming,” Mr. Agarwal said.

The Dabur Gulabari skin care portfolio includes Dabur Gulabari Rose Water, Moisturizing Cream, Moisturizing Lotion and a Premium Face Freshener Spray. Being a natural product, the Gulabari skin care range contains Ruh Gulab (Rose oil) and a dash of Gulabari rose water for the right moisture balance & that non-oily look. Offering the promise of ‘fresh, soft and rose-like glowing skin’, the Dabur Gulabari skin care range helps maintain moisture balance without leaving it oily. Besides protecting the skin from damaging elements of today’s environment and keeping it soft, the natural rose extracts in the Gulabari range also help remove dryness and dullness, giving the skin a rose-like radiance. No other brand today owns the Rose proposition, offering Dabur Gulabari the first mover advantage in this segment.