Mumbai : ASUS’ reputation as a design leader has been further cemented with the recent addition of eight iF product design awards to its already-crowded mantelpiece. An international expert jury commissioned by iF named the ASUS UX Series notebooks, UX30 notebook, P30 notebook, chiclet keyboard, Eee PC™ Seashell Series netbooks, EeeKeyboard PC, CG 5290 desktop PC and SBC-04D1S-U external Blu-ray disc combo drive as winners of the prestigious awards.

The iF product design award is known the world over as a “seal of outstanding design”, and entrants are evaluated on design quality, finish, choice of materials, degree of innovation, environmental impact, functionality, ergonomics, visualization of intended use, safety, brand value and branding, and universal design. The attainment of eight awards demonstrates ASUS’ strength in market research, material development, mechanical design, industrial design and packaging, and bears testament to the cohesiveness and expertise of ASUS’ diverse, international team of designers-a team which has previously also garnered numerous G-Mark and red dot design awards.