Mumbai:Leading retailer Provogue , that has evolved from being India’s premier fashion label and is expanding into retail formats and shopping centre development, has set yet another benchmark in the field of Human Resources & Corporate Ethics.

At the recently concluded, Amity Sixth annual Global HR summit 2009, Provogue was conferred with the “Amity HR Excellence Award for Corporate Ethics” for the year 2009. PROVOGUE was selected for the award based on an annual comprehensive research on HR Practices conducted by the institute. This is one of the most prestigious awards of the Institute, which is proud of its tradition to honour exceptional industry icons that are a guiding force for budding managers. The Amity Sixth annual Global HR summit 2009 brings together key HR decision makers from India’s leading companies. The summit was held on 27th – 28th August 2009 with a specific focus on “Reorganizing, Reengineering, and Reformation of HRM during Recession”. 

The prestigious “Amity HR Excellence Award for Corporate Ethics” stands for the exemplary acceleration and development of the organization by managing a talent pool in a talent scarce macro-environment, thus achieving unprecedented growth by utilizing its human capital. This award acknowledges the impeccable global HR practices followed by the organization for corporate ethics that has led its astounding growth towards being recognized as one of the best and most admired company in its domain.
Speaking on the Award, Ajay Nair, VP-Corporate HR, Provogue who looks after  Human Capital functions for the group said, ‘Provogue considers its human resources amongst its most valuable assets and proactively reviews policies and processes by creating a work environment that encourages   initiatives,   provides   challenges   and opportunities and recognizes the performance and potentials of its employees. Focused and organized investment in people processes, training and development, active employee engagement programs, and opinion surveys are some of the highlights of our ongoing HR activities.”