iStore by Reliancedigital, India’s largest Apple Premium Reseller Chain and the high-end consumer durable and information technology arm of Reliance Retail recently  launched Delhi NCR’s first iStore at M Block Market at Greater Kailash Part 1 in NCT of Delhi. With the launch of this store, iStore by Reliancedigital has expanded its presence to 11 state of the art showrooms in India with presence in 9 cities including New Delhi.

To celebrate the new milestone, iStore has embarked upon “Computers for Charity”, a program that endeavors to get the people of Delhi to exchange their old computers for a better deal on the Mac range. As part of this program, the old computers received during the exchange offer, will be accounted to fund an ‘iStore Computer Lab’ comprising state of the art Apple Macs that will be donated to a school in Delhi for the underprivileged.

Starting 28th of August till 3rd September, iStore by Reliance Digital invites the people of Delhi to aid them in giving the country’s education program a boost by asking them to turn in any old computer or PC at the new store at GK – 1 and get a special price on the latest range of the sleekest Mac range of computers from Apple. And as they move on to their dream machine, under privileged kids across Delhi will move on to theirs – an iStore Computer Lab for their school.

Ajay Baijal, President and Chief Executive, Reliance Digital, said “We at Reliance Digital are delighted to extend the Apple experience to our consumers through our 11th iStore by Reliancedigital and the first iStore outlet in Delhi. Customers will have access to the latest iconic products from Apple in a world-class ambience with excellent end-to-end customer support. Also our initiative to start an iStore Computer Lab for the underprivileged is a move to boost our country’s education program for one and all. And we hope to get full support from the people of Delhi in our endeavor.”

Spread over 851 sq ft of shopping space, iStore by Reliancedigital at M-34, M Block Market, Greater Kailash Part 1 in New Delhi offers shoppers across the national capital territory an opportunity to experience Apple’s innovative products and solutions in a modern and welcoming environment. iStore by Reliancedigital houses the entire range of Apple products for the professional and consumer segments. The newly launched line of the MacBooks and MacBook Pros will be available for live demo at the store. The entire range of Apple products including iPods, MacBooks, iMac, the Mac Mini, Apple TV, Cinema Display along with the latest suite of software and accessories can now be experienced with a guided tour by an Apple expert.

iStore by Reliancedigital as an Apple Premium Reseller, will be among the first to display any newly launched Apple products in India. iStore is also the largest chain of Apple Premium Reseller for Apple in India and now has a presence in Delhi, Hyderabad, Bangalore, Chennai, Ahmedabad, Vadodara, Ludhiana, Jaipur and Mumbai assuring an uniform Apple experience to its customers.

ResQ the Service arm of Reliance Digital and an Apple authorized Service centre, enables the customers to now buy and service their products at any of the iStore by Reliancedigital stores across India. Every iStore has an Apple expert, hence, consumers can take live demonstrations and not only touch and feel the latest range of Apple products but also get dedicated after sales service for training or troubleshooting. ‘iPromise’ the training proposition of iStore, enables consumers to optimize on their Apple products bought. One can just walk to any iStore and take training on almost any application with the help of structured training modules of iPromise. Learn to make the most of your Mac by enrolling for applications like iPhoto®, iMovie®, Mac OS® X Leopard etc. The iStore has a training room for customers to learn to do more with their Apple products.