Samsung launches new range of LED TVs

August 20, 2009 8:19 amComments OffViews: 18

samsung_led_lcd_tvSamsung India has raised the bar for flat-panel TVs with the launch of its revolutionary 8000 series of LED HDTV in the Indian market. Samsung which has met with tremendous success for its LED TVs in the US Market, held the India launch for its 8000 series of LED TVs at the Samsung Experience Store in New York .The Company today launched its 8000 series of LED TVs in 139.7cm (55) screen size and added 81.28cm (32) screen size to its 6000 Series and 139.7cm (55) screen size to its 7000 Series lineup, thereby strengthening its LED TV offerings for the Indian market.

Announcing the launch of the new Samsung LED TVs, JungSoo Shin, President & CEO, Samsung South West Asia HQ stated, “Samsung LED TVs redefine the standards for design, viewing experience and energy efficiency in colour televisions. Based on the strong initial acceptance that we have received for our 6000 and 7000 Series in LED TVs, we are now going in for range enhancements for the existing series and introducing our advanced 8000 Series of LED TVs with 200Hz Motion Plus technology. Based on our considerably strengthened LED HDTV Lineup, I am confident , that we will successfully create a new category in the television market in India as we are doing in other global markets such as the US.”

These cutting edge TVs use LEDs as their primary light source, rather than traditional Cold Cathode Fluorescent Lamps (CCFL). Benefits of using LEDs include ultra-high contrast ratios, slim depths that allow for more artful designs, plus increased energy savings.

Each of the three Samsung LED HDTV Series feature high dynamic contrast ratios, producing darker blacks that appear endlessly deep to the eye and brighter whites that remain crisp and bright with vivid colours. The result is picture quality that measures up to the natural beauty of life. Samsung’s Wide Colour Enhancer Pro feature lets consumers enjoy a broader colour palette. The Ultra Clear Panel further allows the preservation of every detail even in brightly-lit, imperfect viewing conditions. This is done by effectively allowing more light to pass through the screen and simultaneously reducing reflections from ambient light. And with an adaptive “Natural” mode, Samsung’s LED HDTVs can combine the recognised brightness advantage of LCD displays with the cinema-like viewing experience of plasma displays by automatically optimising picture settings.

All three series boast Samsung’s acclaimed Auto Motion Plus™ frame interpolation technology. The 8000 Series uses a swift refresh rate of 200Hz that nearly eliminates the ill effects of displaying quick, action-packed motion. The 7000 and 6000 Series, with an also-quick 100Hz refresh rate helps ensure crisp, easy viewing of sports, video games and movies.

By using Edge LED technology, Samsung has been able to shave all three series down to ultra-thin depths. At just over an inch thick, 1.16inch or 29.9mm thickness, the Samsung LED TVs remain trim without cutting back on connectivity options and include a built in tuner.

In 2008, Samsung created its unique Crystal Design, which uses dual-injection molding to coat a translucent, coloured surface to achieve an attractive crystalline appearance. The latest evolution of Samsung’s Crystal design begins with a deep piano black bezel that fades into distinct chrome that finishes as a clear prism along the outer edges (8000 Series ) or light ruby (7000 and 6000 Series ) highlights. The intensity of the colour subtly changes depending upon the viewing angle, and further accentuates these TV’s slim bezels.

Samsung’s LED HDTVs can connect to a variety of other devices and content with ease. The USB 2.0 movie feature makes viewing videos and photos from a camcorder, playing music from a media player or accessing multimedia files from a portable drive simple. The DLNA Wireless feature in the 7000 and 8000 Series lets the user seamlessly watch content from the PC without any wires or cables. The Samsung LED TVs come with a built in Content Library Flash which includes pre loaded content and lets users enjoy all cultural experiences including galleries, Games, cooking to yoga.

Energy consumption in the Samsung LED TVs is reduced by 40%+ versus traditional LCD HDTVs of similar size. LED TVs are mercury-free and lead free, which adds another degree of environmental friendliness and safety compared with other currently available backlight technologies.

Samsung India launched its 6000 and 7000 Series of LED TVs in India in April this Year and has been carrying out innovative marketing programs to create awareness on this new technology. Based on the positive initial acceptance from Indian consumers, Samsung India expects 10% of its Flat Panel sales to be constituted by LED TVs this Year, with the contribution levels expected to double next year. “Given the shift in consumer preferences towards LED TVs and LCD TVs that we are witnessing in India this Year and our expectations going forward, we expect to consolidate our leadership in both these categories this Year and become the market leader in the overall colour television market in India by next year”, stated Mr. Shin.

With the new introductions Samsung now has three LED Series- 6000, 7000 and 8000 available in the Indian market across 81.28cm (32), 101.6cm (40), 116.84cm (46) and 139.7cm (55) screen size segments priced in the range between Rs.69900/- to Rs.300000/-

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