Ching’s Secret has launched new Ching’s Instant Noodles in Schezwan, Manchurian and Hot Garlic flavors . Primarily targeted at the youth and office goers, Ching’s Instant Noodles have been introduced in single serve as well as family packs across 400 cities in India as well as US, UK, Middle east, Singapore and Australia. Ching’s Instant Noodles launches with a multimedia campaign across TV, Cinema, Hoardings, Internet and Mobile. Ching’s Khao Baki Bhool Jao is the advertising tagline.

Like any other Instant Noodles, to prepare Ching’s Secret Instant noodles cut open the pack, break the noodles and pour into boiling water, add the flavor sachet included in the pack, cook for 2-3min and Ching’s Instant Noodles are ready to eat!. You can also add vegetables as per as your taste. Ching’s uses unique technology so that the noodles remain firm after cooking and each strand is separate. The noodles also pick more sauce because of this and have a much better mouth feel.

Ching’s Secret for the first time in India uses special Metallic laminate packaging for additional safety and longer shelf life for instant noodles. Ching’s Instant Noodles are produced in a world class full automized 15 acre food park in Vapi, Gujarat.

This is a major launch in the 1100 crore instant noodles market. The instant noodles market is growing at 15 % year on year. Chinese is the largest out of home cuisine in India and

Ching’s Instant Noodles are available in single pack – 75 gms for  Rs 15 and in Family pack – 300gms for  Rs 59.