Dabur India Limited, India’s leading natural healthcare company, has announced the launch of a mega model hunt in the seven states of North Eastern India. Christened ‘Dabur Gulabari Miss Fresh Face of North East 2009’, this pageant is being organised to discover the fresh new face from the region, a face that embodies the values of Dabur Gulabari – soft, fresh and skin that glows like a rose. The winner of the contest will bag a one-year modeling contract with Dabur Gulabari.
“Rose has been synonymous with beauty, softness and freshness. Dabur Gulabari captures the essence and goodness of roses in each of its products and is the only personal care brand in India offering the benefits of rose for ‘soft, fresh and skin that glows like a rose’. The brand has always been associated with beauty and this mega model hunt is another step forward in that direction,” said Dabur India Ltd Brand Head-Gulabari, Mr. Saurabh Khurana.
Dabur Gulabari skin care portfolio includes Dabur Gulabari rose water, Moisturising Cream, Moisturising Lotion and a Premium Face Freshener Spray. Being a natural product, the Gulabari skin care range contains Ruh Gulab (Rose oil) and a dash of Gulabari rose water for the right moisture balance & that non–oily look. Rose oil has, for long, been known for its therapeutic properties in curing dry, sensitive and aging skins. Rose oil enlivens inner beauty, helping the skin to radiate inner glow.
The model hunt would be conducted across colleges and institutes in the region. The contestants would go through an audition, where an independent jury will pick the 18 finalists from the region, who would compete for the ‘Dabur Gulabari Miss Fresh Face of North East’ title at the Grand Finale to be held on 29th August, 2009.
Dabur Gulabari has, in the past, organized similar initiatives in Delhi, West Bengal, Uttar Pradesh and Andhra Pradesh. “This is our maiden initiative in North East after successfully hosting similar model hunts in other parts of the country. This initiative is also a unique way of spreading awareness among the beauty conscious women of North East, especially the young college-going girls. This will also offer the young girls from the region a platform to enter the world of mainstream modeling. North East region of India is also known for its freshness and natural beauty, and we hope to find a naturally beautiful face here,” Mr. Saurabh Khurana added.
Offering the promise of ‘fresh, soft and rose-like glowing skin’, the Dabur Gulabari skin care range helps maintain moisture balance without leaving it oily. Besides protecting the skin from damaging elements of today’s environment and keeping it soft, the natural rose extracts in the Gulabari range also help remove dryness and dullness, giving the skin a rose-like radiance. No other brand today owns the Rose proposition, offering Dabur Gulabari the first mover advantage in this segment.