Greenply Industries Ltd has announced the launch of first of its kind exclusive Brand shop in the Delhi NCR region christened Green Design Studio.
Shopping for laminates & decorative veneers have now become simpler, in fact it is now as simple as one would shop for designer clothing’s. All set to revolutionize the laminate industry in India, Greenply Industries Ltd the leader in the segment today announced the launch of first of its kind exclusive Brand shop in the Delhi NCR region christened Green Design Studio. The studio is located at E-102 -103 sector -9, Noida.
The exclusive shop was inaugurated by Sonali Bhagawati, Renowned architect & Director, Greenply Industries Ltd. The Green Design Studio is the second of its kind in India; the first Green Design Studio is located in Bangalore and was inaugurated earlier in April this year.
Green Design Studio is the pioneer initiative aimed at providing a world-class interior shopping experience to the customer. The unique concept of Green Design Studio was conceived on the premise of assisting customer make an ‘intelligent’ choice. At the studio, there is a large display of laminate & decorative veneer beautifully showcased to set the customers imagination rolling. The customers while shopping for their home interiors can feel and experience the entire range of the products.
Speaking on the concept Subir Palit, Country Head Decorative Division, Greenply Industries Ltd said, “The Green Design Studio is a novel concept introduced by Greenlam to move a step closer to our customers. We value our customer satisfaction and wanted to provide an entirely new experience which they can take with themselves when they leave the store.” Green He further added, Greenlam plans to expand these exclusive brand shops to other markets as well and aim to launch around 20 more shops over the next one year”
The Green Studio is designed like a gallery displaying the entire range of Greenlam laminates, dekodur range of high-end metal laminates. Green Decowood veneers and a host of edging solutions like Post forming laminates, edge blends under one roof.
Sonali Bhagawati, Renowned architect & Director, Greenply Industries Ltd. said “The main idea behind introducing the studio is to increase customer satisfaction and reducing their agony of visiting a crowded dingy timber market. In the past it has been witnessed that the customers return back dissatisfied as they are not able to see the entire range under one roof and now through Green Studio we will be able to cater to these drawbacks”
Greenply Industries has witnessed over 100% growth in the last three years. Despite the adverse market conditions, the company has been able to sustain exponential growth using many innovations and expansion of production units. Opening of Exclusive Brand outlets is a step in this direction.
Greenply Industries has also added two manufacturing units under its ambit in the last two years and is in the process of setting up a new Medium Density Fibre (MDF) factory at Rudrapur, Uttarakhand Greenply has started one press line out of a total of three press lines at its Laminate green field project at Nalagarh, Himachal Pradesh on 11th June, 2009, three months ahead of schedule.
Greenply Industries has been awarded the prestigious Greenguard Environmental Institute’s (GEI) GREENGUARD Certification for its Greenlam Laminates, thereby becoming the first non-US company in the world to acquire it.
Greenlam a pioneer and leader in innovation recently introduced a range of veneers under their Green Decowood series called Perfect 10. These decorative veneers ply comes in 10×4 feet and is exclusively available with Green Decowood – The flagship brand in decorative veneers. The veneers under the range provide the customers a flawless finish by allowing the veneers panel to cover the paneling from top to bottom.