Peter England, the largest selling menswear brand in the country, has been ranked as the “Most Trusted apparel Brands. This independent nationwide survey conducted for Brand Equity by AC Nielsen is the benchmark for Trust, an ageless virtue and the ultimate pinnacle that every marketer and every brand wants to achieve.

Says Mr. Aloke Malik, President, Peter England Fashions & Retail Ltd. “We are delighted in the faith and confidence shown in our brand. Peter England will continue to excite consumers through its high quality and innovative merchandise”.

Peter England is the fastest growing brand in the mid price segment. Peter England sells one garment every six seconds. The brand is available in 600 towns across the country and has more than 300 exclusive stores.

Comments Mr. Kedar Apshankar, COO, Peter England, “Peter England has long been associated with great quality and delivering the right value to consumers. Our association with our consumers has been long and we have been continuously evolving our brand portfolio to keep in pace with our customers fast changing lifestyles. We just don’t hear our customers, we listen to them.”

The No.1 menswear brand in the country in the mid price segment, Peter England offers quality clothing to the discerning men under three distinct offerings such as Peter England, Peter England Elements and Peter England Elite.

Peter England Elements caters to the casual side of smart Indian men. The merchandise offering spans from ‘Relaxed Office-wear’ to ‘Weekend Casuals’. The portfolio is completed through T-shirts, jackets, denims, cargos, sweaters etc.

Thanks to the strong equity the brand enjoyed in the office wear space, Peter England was well poised to stretch its offerings into this higher price segment. Peter England Elite was launched in 2007 marking the brand’s foray into the  premium segment.

Peter England has partnered with IPL’s T20 Chennai Super Kings as the non-sport apparel and merchandise partner. A new line of merchandise called the PE-CSK line has been created based on the persona of the Chennai Super Kings team and is available in Peter England exclusive stores.

The future is bigger and better. With entrance in new product categories and consumer segments, a growing distribution network and a retail expansion drive, Peter England is all set to surge new heights.